Aaron Wolowiec

MARCH 31, 2015

Jeff Hurt, executive vice president, education and engagement, for Velvet Chainsaw Consulting. Q & A with Jeff Hurt , Executive Vice President, Education and Engagement, Velvet Chainsaw Consulting. Photo courtesy of Jeff Hurt. Q: It’s a Saturday night. What would we most likely find you doing?

Content 100

Content Innovation Education How To 100

Aaron Wolowiec

JANUARY 31, 2016

A: Currently, I am studying to take the Certified Association Executive exam in May. Q: Transfer: Let’s say you just attended a certification course. What would be your first step in applying what you learned? What I am enjoying most about this process is finding opportunities to apply what I am learning as I go.

Michigan 100

Michigan Content Certificate Library 100

Aaron Wolowiec

SEPTEMBER 30, 2014

Jeanette Stawski, executive director, AORE. Q & A with Jeannette Stawski, executive director of Association of Outdoor Recreation and Education. Q: What’s one thing most people don’t know about you? A: Je parle Francais. Well, I used to know how!

Content 100

Content Education How To 100

Aaron Wolowiec

MAY 3, 2015

Q & A with Bonnifer Ballard, Executive Director, Michigan Section, American Water Works Association. Q: If you could have any question answered, what would it be? A: I like that we don’t have all the answers. I like the process of discovery.

Michigan 100

Michigan Content Chicago Tools 100

Aaron Wolowiec

NOVEMBER 4, 2014

Works with those individuals to co-create an experience with both quality content and quality instructional design (e.g., I hope this helps spark some ideas of how you might tweak the process within your own organization to ensure the “right” content at your next event. visuals, handouts, activities). Response 2. What does this mean?

Michigan 100

Michigan Committee Survey Content 100

Aaron Wolowiec

JULY 7, 2015

Content curation. In a content curation process, a committee comprised of a cross-section of the organization’s key constituents first identifies the topics of greatest interest or concern to the industry. Via the content curation approach, speaker asks may be more deliberate (e.g.,

Committee 100

Committee Review Content Industry 100

Aaron Wolowiec

DECEMBER 3, 2014

food and beverage, AV and function space) while instructional designers focus on the content presented. Was the content well organized? Whether you mostly utilize industry speakers or professional speakers, it’s likely they have content expertise. Think back to the last conference you attended. Did they hold your attention?

Michigan 100

Michigan Dallas Chicago Content 100

Aaron Wolowiec

MAY 6, 2014

The course content primarily focuses on two chapters of Professional Practices in Association Management, Second Edition : Chapter 26 on education programs and Chapter 32 on meeting planning and management. And most aren’t afforded a seat at the executive leadership table. Deliver content. Apply new skills and best practices.

Education 100

Education Michigan Certificate Revenue 100

Aaron Wolowiec

DECEMBER 16, 2014

E-mail, event and content marketing are the top ranked tactics in terms of effectiveness. Respondents ranked e-mail and event marketing as the top two marketing tactics, followed by social media, website/SEO and content marketing. But here’s the problem: Without content, there’s no marketing strategy. Embrace content.

Marketing 100

Marketing Social Media Content Report 100

Aaron Wolowiec

JUNE 25, 2013

Susan Robertson, executive vice president of American Society for Association Executives. That said, there are now opportunities to deliver content and an experience to members wherever they are and in ways they find convenient, affordable, engaging and valuable.”. Creative content. Sometimes it’s hard to keep up.

Georgia 100

Georgia Atlanta Michigan Social Media 100

Aaron Wolowiec

JANUARY 28, 2014

Not necessarily, according to Jeff Hurt , executive vice president, education and engagement, for Velvet Chainsaw Consulting. Jeff Hurt, executive vice president, education and engagement, for Velvet Chainsaw Consulting. Once you determine those audiences, focus on their needs when developing educational content and choosing speakers.

Revenue 100

Revenue Education Conference Content 100

Aaron Wolowiec

SEPTEMBER 9, 2015

ASAE The Center for Association Leadership , which supports the interests of more than 22,000 association executives and industry partners representing 10,000 organizations worldwide, sat down with President John Graham about new membership models and game changers he sees happening for associations during the coming year.

Detroit 100

Detroit Communications Technology Leadership 100

Aaron Wolowiec

JULY 1, 2014

Sample content – Sometimes prospective attendees and their supervisors are looking for added insurance your event will be worth their time and money. Sharing sample content in the form of slide decks, handouts, executive summaries and video clips may be just the ticket to secure their participation.

Sample 100

Sample Strategy Social Media Communications 100

Aaron Wolowiec

AUGUST 25, 2015

Editor’s Note: This is Event Garde’s busiest time of the year, so we’ll be back to original content soon. The session “60 Minutes to Sponsorship Growth” featured David Lutz , who is managing director of Velvet Chainsaw , and Sandra Giarde, executive director of the California Landscape Contractors Association.

California 100

California Revenue Conference Price 100

Aaron Wolowiec

DECEMBER 3, 2013

As most of you know by now, I came on board this summer as digital content manager to help Event Garde grow its online and public presence. Event Garde has a great team, said Kathleen Mennillo, executive director of the International Hearing Society. And she’s one of the important number crunchers. Miller is a sales guru.

Michigan 100

Michigan Report Innovation Team 100

Aaron Wolowiec

SEPTEMBER 22, 2015

Some key takeaways from the report: Beyond rates, dates and space, hotel sales executives are delivering more content and are being asked to provide much more detail about the “experience” of the hotel. Mimicking other industries, hotels are abuzz with content marketing. So…what do you think meeting planners?

Social Media 100

Social Media Software Report Technology 100

Aaron Wolowiec

MAY 27, 2014

This month’s guest blog post is by Elsbeth Russell, senior editor at Naylor, LLC , who works with association executive clients to produce content-targeted print and online publications. Contact Russell at erussell@naylor.com.

Social Media 100

Social Media Conference Content Survey 100

Aaron Wolowiec

FEBRUARY 17, 2015

He is also the editor of Learning TRENDS by Elliott Masie , an Internet newsletter read by more than 52,000 business executives worldwide, and a regular columnist in professional publications, including CLO Magazine. Count those who visit the content afterwards (e.g., Most of the time people come for the experience, not the content.

Conference 100

Conference Case Study Video Education 100

Aaron Wolowiec

JUNE 11, 2013

Everyone from top executives to volunteers to vendors. The second and third days of ORGRPO will feature three keynote presentations, 23 education sessions , two deep-dive learning sessions, three themed “ Genius Bars ” and a chief staff executive conference , Oser said. Kristen Parker is digital content manager for Event Garde.

Michigan 100

Michigan Education Conference Technology 100

Aaron Wolowiec

OCTOBER 17, 2012

Combine this competition for time and resources with the endless access to information and content available online and you have a long list of continuing education providers competing for market share. Executive Learning Experience for CEOs. After five minutes, the two circles shift to the right or left and the process repeats.

Strategy 100

Strategy Education Innovation Industry 100

Aaron Wolowiec

FEBRUARY 9, 2016

Mobile learning – About 41 percent of associations that use technology for learning provide a mobile version of their content. Just more than 50 percent of respondents said they’re satisfied with the cost of creating educational offerings and the cost of employing staff to develop and execute them.

Learning Management System 100

Learning Management System Class Social Media LMS 100

Aaron Wolowiec

JULY 3, 2012

Next week I have the pleasure of participating in the Michigan Society of Association Executives’ annual convention, colloquially known as OrgPro. Nevertheless, I’ll be speaking at the Indiana Society of Association Executives’ (ISAE) annual convention Thursday afternoon.

Indiana 100

Indiana Michigan Cost Case Study 100

Aaron Wolowiec

JULY 23, 2013

Most conferences offer tons of content: 20, 40, 200 programs and lots of exhibitors. Filed under: Associations , Professional Development Tagged: associations , executives , Jeff De Cagna , Kevin Whorton , Learning , management , marketing , Meetings , questions , research , ROI , Whorton Marketing and Research.

Marketing 100

Marketing Discount Conference Survey 100

Aaron Wolowiec

JANUARY 5, 2016

According to IEG , key elements of a post-event fulfillment report include: A brief (one-page) introduction and executive summary. Issuu gives anyone with digitally bound content the ability to upload and distribute publications worldwide both quickly and easily. Following are five tips to get you started: Dedicate staff resources.

Report 100

Report Sample Content Conference 100

Aaron Wolowiec

JULY 8, 2014

Write Communications works with association leaders to create mission-aligned content for every channel for measurable results. Delivering content to your members is a cornerstone of not only your publication program, but also your education events. Are you covering your content through the applicable lens for your members?

Education 100

Education Social Media Content Conference 100

Aaron Wolowiec

DECEMBER 13, 2012

Early in the presentation, we discussed the expanding role of content curation and how it can serve as a valuable tool for associations who wish to make meaning of the sometimes excessive information, content and messaging they share with members. And it’s valuable because: We live in an era of content abundance. Case studies.

Content 100

Content Newsletter Social Media Case Study 100

Aaron Wolowiec

JANUARY 2, 2013

Finally, the finished product was jointly published by the Michigan Society of Association Executives (MSAE) and my Grand Rapids-based consulting firm Event Garde. Core content with include report findings, organizational and meeting professional demographics, professional and industry speaker best practices, and evaluation trends.

Michigan 100

Michigan Atlanta Education Report 100

Aaron Wolowiec

JULY 31, 2012

I recently had the opportunity to be one of 11 keynote speakers during the Ignite event at the Michigan Society of Association Executives’ annual conference, OrgPro. I was comfortable with the content, with the order, with my delivery, and with my transitions. Who, besides you, has looked at the content?

Michigan 100

Michigan Analysis Review Proposal 100

Aaron Wolowiec

APRIL 21, 2015

Audiences tend to check out after only 10 minutes of content. And if you can stimulate more of the senses at the same time, all the better for creating memorable content. For more, view the keynote and deep dive slides presented April 15 for the Georgia Society of Association Executives (GSAE).

Georgia 100

Georgia Cost Education Case Study 100

Aaron Wolowiec

SEPTEMBER 10, 2013

state or federal laws requiring an executive committee). The litmus test for maintaining standing committees is breadth of oversight (i.e. fiscal oversight, leadership development/nominations) or legal requirements (i.e. It embraces and enables micro-volunteering.

Michigan 100

Michigan Committee millennials Social Media 100