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Innovative Content Strategy spotlight: American Society for Nondestructive Testing

The Association 100

The American Society for Nondestructive Testing received the Innovative Content Strategy Award. With the establishment of its Content Department in 2022, ASNT redefined its engagement, embracing diverse formats to connect with its audience.

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8 Must-Read Newsletters for Association Leaders

Elevating Engagement

I’m delighted to be a part of this list of must-read newsletters for association professionals. If you like my newsletter feel free to share it with your friends and check out some other great newsletters below! A selection of articles featured in the Elevating Engagement newsletter: Are You Time Starved?

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Association Brain Food: 8.30.24

Reid All About it

They start by reviewing the benefits of a well-crafted print magazine—in case you need to make a case to your leadership team. They also explain how to develop a content strategy, identify the best time for a redesign, decrease costs, and increase revenue. Association magazines. 7-day communications challenge. Attendee connections.

Video 212
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New Year, New Newsletter?

Multiview

Your email newsletter is one of the best channels for developing stronger relationships with your members, but when was the last time you updated it? While r evamping your newsletter can seem like a daunting task, it's easier than you think. While r evamping your newsletter can seem like a daunting task, it's easier than you think.

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Embracing AI: Opportunities and Challenges for Associations 

.orgSource

By analyzing member data—such as past interactions, preferences, and behaviors—AI tools can offer tailored recommendations, content, and services to individual members. Enhancing Content Creation and Delivery AI can transform the way associations create and deliver content.

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Membership Hack: Microvolunteering for Content Creation

Associations Now

Your members can pitch in as content creators of social media feeds, newsletters, or blogs. At the Austin chapter of the National Association for Catering and Events, creating engaging content is everyone’s responsibility. The post Membership Hack: Microvolunteering for Content Creation appeared first on Associations Now.

Content 101
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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Don’t discount thought leadership for the top of funnel audiences. Associations can build thought leadership through blogs, white papers, publications, and appearances on webinars and podcasts.

Strategy 169