Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Content calendars. Content calendars. Trust me, when you don’t know which direction your content is going, the publishing process comes to a halt. Off-topic Noticing a pervasive disregard for the Constitution ?

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

JANUARY 12, 2024

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. At Locus, Cory Doctorow says, “Of course AI is a bubble.” Member mobile app.

LMS 266

LMS Member Engagement Education Revenue 266

Nimble AMS

MARCH 3, 2024

To ensure your member portal is inclusive and accessible for all, follow the Web Content Accessibility Guidelines (WCAG). Create content that reflects equity, diversity, and inclusion Advance your own EDI efforts and simultaneously support your members with valuable thought leadership content.

United States 119

United States Guidelines Recruiting Recruitment 119

Reid All About it

OCTOBER 20, 2023

Equip yourself with innovative approaches to adapt community engagement strategies in an AI-augmented landscape. Equip yourself with innovative approaches to adapt community engagement strategies in an AI-augmented landscape. Learn innovative engagement strategies for this digitally native generation. More info/register.

Maryland 272

Maryland LMS Revenue Strategy 272

Reid All About it

JANUARY 26, 2024

Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. The 2024 survey is now open.

Survey 256

Survey Project Strategy Education 256

Reid All About it

MAY 19, 2023

Leadership training. WBT Systems suggests offering something valuable in exchange for their time: free leadership training they can apply at work and at your association. She warns that “careful human oversight, editing, and institutional knowledge is still required,” but suggests how to use it for research and content creation.

Strategy 195

Strategy Content Leadership Email Marketing 195

Reid All About it

APRIL 5, 2024

I also noticed a lack of intention in solving these issues: most associations admit to not having member engagement, young professional recruitment and lapsed member reengagement plans. Blue ocean strategy. AI-generated SEO content is “polluting our culture for your own minor profit. Seems like a good place to start.

Revenue 256

Revenue Price Denver Tools 256

Reid All About it

JANUARY 19, 2024

It will also explore which business functions are leading the way, how leadership is supporting AI efforts, and how policies are affecting adoption. Dean West of Association Laboratory explores what dating apps can teach us about membership strategy. Post-program campaigns. Membership, again. Hybrid/remote teams. Event trends.

Revenue 256

Revenue Strategy Member Engagement United States 256

Higher Logic

AUGUST 9, 2018

The need for a new messaging strategy. In the past, SNMMI was sending generic “we miss you” messages to members hoping they would renew, but there was minimal strategy behind their marketing actions. SNMMI identified a need to address these technical challenges and appeal to lapsed members with a new messaging strategy.

Case Study 120

Case Study Recruiting Recruitment Revenue 120

Reid All About it

APRIL 28, 2023

Member recruitment. Impexium suggests member recruitment strategies that will successfully drive your marketing efforts in this very different marketplace. Impexium suggests member recruitment strategies that will successfully drive your marketing efforts in this very different marketplace. Audience avatar.

DC 205

DC Recruiting Recruitment Washington 205

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. GrowthZone shares strategies for selling your board (or boss) on the need for a new AMS. Please email me if you have something to discuss.

Tools 272

Tools Strategy Revenue Technology 272

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FEBRUARY 23, 2024

Hear about the benefits of a Chapter Ambassador Program, how to recruit Ambassador members, the steps needed to launch the program, how to leverage this as a member benefit, and the overall value proposition. PAR Member Meet-Up: Strategic Negotiating Learn key negotiating strategies to improve your negotiation outcomes. 1 CAE credit.

DC 261

DC Washington Member Engagement Innovation 261

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APRIL 14, 2023

Tanner Kohler, Nielsen Norman Group ) Even in the metaverse, women remain locked out of leadership roles, although they spend more time and spearhead more initiatives there. Quick hits Follow these tips to counteract ten major survey response biases and improve your survey data. Somewhere in between? 1 CAE credit. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

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DECEMBER 8, 2023

Mark Lowry at Association Analytics shares helpful member retention strategies. The Data Bunch will cover must-have insights and strategies from data governance to analytics. Explore practical tips and strategies to initiate your data hygiene journey. Bulletin describes how a member app helps you nurture member engagement.

Strategy 272

Strategy Video Technology Innovation 272

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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Explore innovative strategies to revitalize a nonprofit board, rekindle enthusiasm, and re-engage members in the organization’s cause.

Certificate 281

Certificate Price Tools Technology 281

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APRIL 12, 2024

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. I’m happy to feature it as long as it’s not too product-centric.

Revenue 256

Revenue Strategy Price Newsletter 256

Reid All About it

JULY 21, 2023

Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. What is IT’s accountability/role in developing overall strategy for their organization?

Atlanta 195

Atlanta millennials Price Technology 195

Membership Marketing

JULY 7, 2020

Membership recruitment for a trade association brings more challenges than selling individual membership. Here are some of the players to consider in the process of recruiting a company or organization to join your trade group and the strategies for a successful program.

Recruiting 64

Recruiting Recruitment Cost Process 64

Blue Sky eLearn

DECEMBER 17, 2020

Seek to influence through Thought Leadership . Work with your business development team on a strategy. . These could be Recruiters, Sales/Booth People, Decision Makers, and Influencers/Educators like AAPS uses. . Consider a No Booth strategy. Solutions… NOT sales . Clear KPIs . Build personas for your partners.

Directory 209

Directory Conference Recruiting Recruitment 209

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AUGUST 28, 2020

Challenges Women in Leadership Face and How to Deal with Them. Hear about the unique challenges and opportunities for women in the events industry, as well as real-world examples and lessons from women in leadership. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

Montana 359

Montana North Carolina Content Certificate 359

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MARCH 12, 2021

EST – WEC Grapevine: How We Did It – Digital Event Strategy & Considerations. Discover the strategy behind MPI’s design of the WEC Grapevine Digital Experience. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. More info/register. Fri 3/12 at 12 p.m.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Reid All About it

JANUARY 15, 2021

Content/education strategy. In response to the pandemic, many associations hosted new virtual events, took down their members-only content paywall, and reduced fees for virtual conferences and education—changes that affect their membership value proposition. Inclusive leadership. Association learning landscape.

Innovation 359

Innovation Las Vegas Communications Education 359

Higher Logic

MAY 29, 2020

Instead, you need to align your new online community with the mission and priorities of your association's leadership. Member-generated content shows you’re the place to be , while fostering peer-to-peer engagement among your most valuable members. Where community fits in: Be your industry’s thought leader. Growing Non-Dues Revenue.

Social Media 254

Social Media Tools Member Engagement Revenue 254

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APRIL 21, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support and evaluation. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations. Membership marketing. CAE credit.

Education 195

Education Committee Recruiting Recruitment 195

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JUNE 18, 2021

WBT Systems offers the wisdom of Stoic philosophers like Marcus Aurelius and Seneca on topics pertaining to life inside and outside of associations, such as lifelong learning, change management, leadership, making the best of crappy situations and living in the now. Board Leadership ( Chatting with Agnes & Cecilia). every Monday.

LMS 369

LMS Certificate America Committee 369

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JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Actually, this is a good idea when writing any content. They also share change management strategies for change-fatigued association professionals. Some of these strategies are new to me but look very promising.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

NOVEMBER 12, 2021

It’s a good list to compare against your marketing strategies and tactics. Walk away with new strategies to level up as an event experience leader. Get an overview of the latest apps and strategies for workplace mindfulness, wellness and productivity. Board foresight. More info/register. Host: Bizzabo. Tue 11/16 at 11 a.m. –

Recruiting 195

Recruiting Recruitment Survey Revenue 195

CMA Solutions

MARCH 6, 2024

It’s crucial for healthcare organizations and medical practices to adjust accordingly and shift away from traditional marketing strategies and fully embrace digital marketing to locate, engage with and satisfy patients needs effectively. In other words, writing educational blogs is good for your business and content marketing strategy.

Marketing 64

Marketing How To Social Media Video 64

Reid All About it

SEPTEMBER 15, 2023

Data strategy. Dabdub, Director for Admissions and Recruitment Affairs at the American Association of Veterinary Medical Colleges Josie Hernandez, IOM, Account Executive with Bostrom and President of Association Latinos Carol Martinez, Manager of Community Impact at Project Management Institute Ben Yzaguirre, M.Ed., More info/register.

LMS 256

LMS Revenue Arlington Education 256

CMA Solutions

JUNE 16, 2022

SEO, blog content) create the highest quality source leads with a 14.6% Your SEO strategy should be clear: Move your brand on the first page of search engine results. At CMA, we devise a thorough SEO strategy for every digital marketing campaign that addresses three critical components of our award-winning program. close rate.

Strategy 52

Strategy Press Release New Jersey Illinois 52

Nimble AMS

DECEMBER 5, 2022

Here’s how to start transforming your member engagement strategy by mobilizing your volunteers. . Are you looking for tips to prepare your member engagement strategy for 2023? Begin planning your member engagement strategy by hitting on these five vital areas with your volunteers : 1. Learning program.

Member Engagement 133

Member Engagement Social Media Review Recruiting 133

Reid All About it

APRIL 30, 2021

Check this flowchart before you decide to put that content behind a paywall or lead magnet form. Presenters: Lowell Aplebaum, CPF, FASAE, CAE, Professional Facilitator CEO & Strategy Catalyst, Vista Cova, LLC. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Wes Trochlil ). Host: ASAE.

Education 354

Education Technology Strategy Revenue 354

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FEBRUARY 5, 2021

A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. Association strategies. What deer hunting taught me about strategy. Community manager survey. Quick hits. Host: Fridays@4.

San Diego 370

San Diego Price Strategy Education 370

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FEBRUARY 19, 2021

Board strategy. Conference content. Dave Lutz of Velvet Chainsaw Consulting applies the principles of product management to virtual/hybrid conferences and comes up with several ideas for repackaging and rebroadcasting session content that will deliver member value and/or new revenue. Membership recruitment. Host: ASAE.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Reid All About it

JUNE 2, 2023

Someone who fills out a form to download content is NOT a lead. They’re interested in the content, that’s it. Instead, nurture them with related content. Host: Grip Speakers: Abi Cannons, Senior Product Marketing Manager, Grip Matt Coyne, Chief Content Creator, Waves Connects Panos Moutafis, CEO & Co-Founder, Zenus Inc.

Technology 195

Technology Chicago Education System 195

Reid All About it

NOVEMBER 27, 2020

They suggest strategies for making the case for investing in online learning programs. He also spoke about the discussions about race and leadership on the Texts to Table podcast (another must-subscribe) that Shawn co-hosts with three other Black association leaders. CEO pandemic insights. More info/register. Mon 11/30 at 11 a.m. –

Las Vegas 369

Las Vegas Virginia Content Washington 369

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APRIL 23, 2021

Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. Content strategy. Walk the Talk on DEI: Actionable Strategies to Create a Diverse, Equitable, and Inclusive Organization. 1 CMP credit.

Revenue 370

Revenue Strategy Content Education 370