GrowthZone

JULY 11, 2017

Part 2 of the 5-Part Series: Why Member Engagement No Longer Means Face-to-Face. Recently we blogged on the topic of digital engagement and why face-to-face events aren’t the only way to drive member engagement. In this article, we’d like to introduce the concept of content marketing.

Member Engagement 60

Member Engagement Content Marketing Newsletter 60

Reid All About it

APRIL 19, 2024

Bulletin describes how member apps help improve member engagement by providing centralized communication channels for members. And, unlike social media channels, your association controls the app. AMS experts will be showcasing platforms and sharing their knowledge with the association market.

Newsletter 250

Newsletter Content Social Media Education 250

Blue Sky eLearn

OCTOBER 28, 2019

For that reason, we’ve outlined several ways you can use technology to keep your association members engaged and involved. Social Media. When you take full advantage of the resources available to you, you can achieve a lot within your association and among your members. These tactics include: Optimized Website.

Member Engagement 136

Member Engagement Directory Social Media LMS 136

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Chapters should offer plenty of member-organized social meetups, not just education programs. Event marketing. Humans… so persuadable! Mentoring programs.

Social Media 250

Social Media DC Strategy Education 250

YourMembership

JANUARY 31, 2012

Ideas to help you engage, empower and retain members. Content Marketing is… January 31st, 2012 | Posted in Social Media and Business Trends. content your audience wants, in the form they want it, at the time they need it, with the ease to share it. Social Media and Business Trends.

Content 150

Content Marketing Social Media Price 150

GrowthZone

JANUARY 21, 2020

In this installment of our blog series, 6 Proven Ways Associations Improved Member Engagement , we explore the different communications tactics used by associations successfully engaging their members. Employee(s) dedicated to marketing and communications. Communications tailored to engage specific groups.

Member Engagement 103

Member Engagement Communications Social Media Survey 103

Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Engagement scoring. Content marketing. Association trends. But a few data points trouble me.

Content 266

Content Survey Education Strategy 266

Higher Logic

OCTOBER 17, 2019

You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Strategic content delivery. Is your association leveraging technology to its fullest potential?

Revenue 211

Revenue Tools Member Engagement Member Experience 211

Blue Sky eLearn

SEPTEMBER 12, 2018

While no membership programs actively neglect their engagement techniques, it can still be incredibly easy to forget about the foundation of your success: member engagement. Ambitious new goals or projects can sometimes overshadow the importance of continual engagement work. Podcasts and Other Audio Content.

Content 173

Content Member Engagement Tools Strategy 173

YourMembership

APRIL 30, 2013

Categories: Member Engagement + Retention , Social Media and Business Trends Tags: content , content marketing , content strategy You can be the best writer in the world but if you don’t “listen” and “watch” and know your audience, your content will always fall short.

Content 150

Content Social Media Member Engagement Strategy 150

MultiBriefs

MAY 9, 2024

{summary} There's no denying that the landscape of member engagement has changed tremendously over the last few decades, making it more challenging to gauge membership metrics. Figuring out how to increase membership retention within your association starts with engagement.

How To 52

How To millennials Social Media Newsletter 52

YourMembership

SEPTEMBER 10, 2012

Ideas to help you engage, empower and retain members. A Content Marketing Primer for Associations. September 10th, 2012 | Posted in Member Engagement + Retention. I just returned from an amazing conference - Content Marketing World. That sort of marketing is part of being human.

Content 150

Content Marketing Software Social Media 150

Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. The Ultimate Goal is Engagement. Marketing Automation Gets RESULTS.

Email Marketing 159

Email Marketing Marketing Social Media Video 159

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If these two drivers of engagement are a world apart, it will be challenging to deliver the seamless experience customers expect from their favorite brands. There was a time when associations didn’t think of their members as customers.

Marketing 88

Marketing Team Social Media Communications 88

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Check out Amanda Lea Kaiser’s answers to a question from a Member Engagement Lab participant. Webinar latecomers.

DC 261

DC Washington Member Engagement Innovation 261

ISAE

FEBRUARY 14, 2024

5 Video Content Strategies for Engaging Association Members Since members are your association’s bottom line and main revenue source, it’s crucial to keep them continually engaged in your activities and offerings. Show interesting facts about the items.

Video 52

Video Content Strategy Social Media 52

ISAE

FEBRUARY 14, 2024

5 Video Content Strategies for Engaging Association Members Since members are your association’s bottom line and main revenue source, it’s crucial to keep them continually engaged in your activities and offerings. Show interesting facts about the items.

Video 52

Video Content Strategy Social Media 52

Higher Logic

JULY 12, 2018

In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. Without these features, it’s difficult to make your marketing automation campaigns shine. Web tracking. A/B Testing.

Marketing 205

Marketing Social Media Survey Tools 205

WBT Systems

JUNE 26, 2017

If your association builds an industry-wide marketing campaign around the challenge, you’ll attract the attention of professionals beyond your membership. They’ll have the opportunity to see what it’s like to be an active member of your community—and you’ll have the opportunity to add them to your email marketing list.

Member Engagement 160

Member Engagement LMS Discount Education 160

GrowthZone

APRIL 12, 2018

Well, in the age of social media, how do you develop and maintain that know, like, and trust that is so crucial? With social media, of course. Why Member Engagement No Longer Means Face-to-Face. Social media is the tool that allows you to build and nurture relationships at scale. Give and take.

Social Media 84

Social Media Video Member Engagement Content 84

Association Adviser

FEBRUARY 13, 2019

There are many reasons why your association needs social media, but perhaps the biggest is member engagement. Members want to feel more actively engaged with the associations they are part of. Social media also helps with: Thought leadership. Tracking potential members (lead sourcing).

Social Media 61

Social Media Tools Video Discount 61

Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

Strategy 52

Strategy Marketing How To LMS 52

Associations Now

JANUARY 7, 2020

Associations pros frequently cite member engagement as a top challenge, and many of the most effective ways to make easier connections with members are in the digital realm. Here are three items to add to your online engagement plan in the new year. Social media diversification. Sponsored content.

Member Engagement 79

Member Engagement Social Media Revenue millennials 79

YourMembership

NOVEMBER 20, 2014

Before you create marketing content or distribute association communications, ask yourself: What do I want to achieve? How can I distribute content most effectively to the right people? Define the Purpose of Your Content. What do you want your content to achieve? Drive referral members. Increase membership.

Content 150

Content Marketing Newsletter Communications 150

YourMembership

SEPTEMBER 18, 2012

Ideas to help you engage, empower and retain members. Put an End to Your Social Media Efforts. September 18th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. So… today stop: Listening to member suggestions. Conversing with members.

Social Media 150

Social Media Software Price Membership Management 150

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. What about your managers?

Revenue 256

Revenue Strategy Price Newsletter 256

YourMembership

APRIL 11, 2013

Social media gurus tell member organizations again and again – don’t make it about you, make it about them. Showcase your members. Turning over your social media platform to them is like a nice introduction from a mic. They can finally be heard over the noise of the social sphere.

Social Media 150

Social Media Newsletter Software Member Engagement 150

GrowthZone

JULY 26, 2018

sell memberships) maximizing your organization’s social media and digital marketing efforts. You have done the groundwork… your organization is online in all the right places, ensuring your target market is aware of its existence. Social media is no different. Again, social media is no different.

Social Media 74

Social Media Proposal Content Marketing 74

Reid All About it

FEBRUARY 16, 2024

EventMobi explains how to use a year-round community and content hub to keep attendees connected with each other and with your association. Over on the Mariner Management blog, Chelsea Killam of Easy Tiger Insights shares cost-effective strategies for collecting member feedback. When will you see them again? 1 CAE credit.

Case Study 266

Case Study Newsletter Strategy Revenue 266

Association Analytics

FEBRUARY 20, 2024

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. In this blog, we outline how you can use the same framework to improve new member acquisition at your association.

Strategy 169

Strategy Social Media Discount Newsletter 169

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Higher Logic

MAY 20, 2020

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

MemberClicks

OCTOBER 27, 2023

Video content has been growing in popularity. According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. That number has now jumped to 91%.

Video 52

Video Marketing Recruiting Recruitment 52

GrowthZone

NOVEMBER 29, 2018

It’s time for associations of every size to walk away from 20 th -century rules and fully embrace online marketing. Here’s one of five proven tactics that will increase member engagement through online interaction. Use Storytelling to Drive Digital Engagement. Why Member Engagement No Longer Means Face-to-Face.

Member Engagement 74

Member Engagement Social Media Review Survey 74

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Twenge says teens are in the midst of a mental health crisis because of phones and social media.

Tools 272

Tools Strategy Revenue Technology 272

Association Adviser

FEBRUARY 15, 2019

A mobility strategy thus becomes crucial for harnessing member engagement for your association. Engaged members directly translate into increased member retention as well as an increase in new members. So how can you go about leveraging mobility strategies to gain traction in member engagement?

Member Engagement 71

Member Engagement Strategy How To Handbook 71

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Another is persuading members to make time for association engagement.

Revenue 256

Revenue Price Denver Tools 256