Associations Now

MAY 1, 2019

SMS marketing has been around a while, and holds lots of appeal due to its higher engagement and relatively low cost. In a world where emails can be easily ignored and snail mail can get costly to send, it’s easy to see the appeal of the text message as a form of member engagement.

Strategy 110

Strategy Marketing Cost Email Marketing 110

Reid All About it

JULY 7, 2023

Fri 7/7 at 10 a.m.* – Association Products | Coffee with Innovators: Association Design Circle Every month, an association leader leads a conversation on an association innovation topic. That’s why marketing often falls prey to the classic spray and pray model. I’m happy to feature it as long as it’s not too product-centric.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

AUGUST 19, 2016

Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new website and email marketing design and call-to-action trends. Increase Engagement and Drive Revenue with Marketing Automation. Host: Community IT Innovators.

Price 150

Price Social Media Email Marketing Innovation 150

Reid All About it

JULY 9, 2021

Charlene Li believes you need order to create change —not what you picture when thinking about innovative organizations. Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the New York Times says there’s no evidence that chance meetings at the office boost innovation. Innovation in a Hurry.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Reid All About it

MAY 19, 2023

Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. .* – Do This, Not That! More info/register. 1 CAE credit.

Strategy 195

Strategy Content Leadership Email Marketing 195

Association Freak

AUGUST 31, 2023

Reading Time: 5 minutes This article first appeared in Associations Now as “ Five Breakthroughs in Membership Marketing “ It's Time for a Breakthrough in Membership Marketing Traditional membership marketing is predictably low return and has stayed the same for years.

Marketing 72

Marketing Cost Email Marketing Social Media 72

Higher Logic

MAY 29, 2020

Because online community is such an effective communication tool, staff spend less time solving transactional member requests or committee issues, for significantly reduced overhead costs. Difficulty justifying membership costs with any significant ROI (27%). Community is now a vital piece of MTI’s gold-standard member benefits.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Disciple Media

FEBRUARY 6, 2024

Scalability: Digital platforms enable you to serve a larger audience without proportionately increasing workload or costs. Community building: Engaging with a community fosters customer loyalty and provides valuable feedback for innovation. Future-proofing: Consider not just your immediate needs but also long-term goals.

How To 36

How To Price Analysis Content 36

Reid All About it

JUNE 23, 2017

George Barbee, author of 63 Innovation Nuggets , recommends building your foresight network and improving your imagining practice. Low-Cost Tools for Data Visualization. An Association’s Guide to Digital and Content Marketing. Host: American Marketing Association. Heike Young, content innovation lead, Salesforce.

DC 153

DC Content Education Software 153

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OCTOBER 21, 2022

Learn from innovators who are pushing the boundaries of what’s possible. Take a deep dive into the trends and groundbreaking innovations powering hybrid work and driving exceptional customer experiences. Why Authentication Matters: An Email Marketer’s Crash Course in DMARC, SPF, and DKIM. More info/register.

Revenue 44

Revenue Email Marketing Education Review 44

Reid All About it

OCTOBER 7, 2016

Learn how to leverage the digital engagement at your event to demonstrate ROI; best practices for using a mobile app to realize instant cost savings; and actionable tips for sharing the value of the event with your team. – Election & Holiday Email Marketing Extravaganza. 1 CMP credit. More info/register. 1 CAE credit.

Mooc 205

Mooc Certificate DC millennials 205

Reid All About it

JULY 21, 2017

LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs. Recognize the difference between soft and hard costs. 8 Biggest Mistakes Email Marketers Make and How to Avoid Them. Know how to be smart when requesting concessions.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Fonteva

DECEMBER 19, 2019

Email marketing. Email marketing. Consider measuring your email open and click-through rates, which members opted to receive your newsletter, and how often members respond to your correspondences. While tickets are an extra cost, events offer a rewarding experience that justifies the member’s purchase.

Member Engagement 59

Member Engagement Strategy LMS Class 59

MemberClicks

SEPTEMBER 27, 2023

Streamline your form by including: The most relevant information first such as cost, date, time, and location An event summary that’s less than 140 characters White space to increase readability Event photo and/or a quick and engaging video. Here are the elements of an effective registration form: Simple format.

Tools 52

Tools Tips How To Software 52

ISAE

APRIL 4, 2024

Pay attention to the cost and time associated with different forms of outreach, too, and focus those efforts on smaller groups of higher value donors. Before FreeWill, Patrick was the Head of Innovation at Change.org, where he helped grow the organization to 100 million users in four years.

Examples 40

Examples Strategy Review Discount 40

Reid All About it

NOVEMBER 10, 2017

Without a shared vision of success and deeper understanding of how the pieces fit together, organizations can struggle with even the most basic of IT projects—costing time, money, and effort. Why aren’t associations more innovative when it comes to tech maturity? How do more innovative associations overcome this challenge?

DC 150

DC Washington Tools Education 150

Reid All About it

MAY 14, 2021

Some of the highlighted trends are alarming: leaders are out of touch with employees and need a wake-up call, high productivity is masking an exhausted workforce, Gen Z is at risk and will need to be re-energized, and shrinking networks are endangering innovation. Quick hits. Sarah Michel, Velvet Chainsaw Consulting ). More info/register.

St. Louis 341

St. Louis Technology Strategy Conference 341

Disciple Media

FEBRUARY 7, 2024

Leveraging multi-channel marketing: Utilize a mix of digital marketing channels – social media, email marketing, content marketing, and SEO. For instance, use social media for community engagement and brand personality, email for personalized communication, and content marketing for SEO and thought leadership.

How To 36

How To Social Media Content Price 36

Associations Now

JULY 2, 2014

Associations in the Great White North have a variety of concerns about the new bill, including: Cost: The Canadian Chamber of Commerce warns that there could be a financial toll for many companies trying to abide by the new rules. And that’s the cost of getting up to speed; it’s not the ongoing costs of staying up to speed.”

Cost 40

Cost Email Marketing Marketing Industry 40

MemberClicks

MARCH 28, 2023

Get an idea of how much they cost and then figure out how much you can afford. Once you have your budget, you can narrow down how much of your wants and needs you’re able to make a reality based on the platforms on the market. Determine a budget. Now comes the hard part. How much are you willing to pay for your platform?

Membership Management 52

Membership Management Software Directory Course 52

Reid All About it

FEBRUARY 25, 2022

Use it to benchmark your metrics, inspire innovations in chapter management, and start conversations about the future of chapters at your association. This leads to bids with huge cost disparities because of massive amounts of guesswork. Hear about trends and ways to innovate going forward, and actionable best practices.

Revenue 40

Revenue Analysis Strategy Technology 40

Associations Now

MAY 31, 2016

In this space, I talk often about the things that show signs of success and innovation, but it helps sometimes to talk about when it’s time to cut bait. Do the costs outweigh the benefits? Ultimately, every technology decision you make has to be made in context of the financial costs that come with it.

Cost 40

Cost Software Technology Products 40

Reid All About it

JULY 14, 2023

Marketing Artificial Intelligence in Action Learn about low-lift, low-cost AI tools you can begin experimenting with right away at your organization, which are specific to the marketing, membership, and communications functions. More info/register. 1 CAE credit. More info/register. More info/register.

Education 39

Education Price Tools Technology 39

Reid All About it

JUNE 10, 2022

Paul Jansen and Helen Hatch at the Stanford Social Innovation Review suggest nonprofits add a Chief Governance Officer (CGO) to their boards. 4 Outdated Email Practices & How to Modernize your Email Marketing Program. Board governance. The CGO is charged with catalyzing improved board performance. More info/register.

Arlington 39

Arlington Revenue Content Team 39

Reid All About it

MAY 20, 2022

This will reduce costs and open up possibilities for associations of all sizes. With the average email open rate—across all industries—hovering between 16-20%, it’s time to adopt new strategies and tactics to reach your audiences. Presenters: Joe Schwinger, Co-founder and Chief Product/Innovation Officer, MeetingPlay + Aventri.

Arlington 41

Arlington Project DC Technology 41

Reid All About it

DECEMBER 9, 2022

If the answer is better email performance, you’re in the right place. We’ve assembled a crack team of Validity Email Strategists who help email marketers across the world solve their trickiest email challenges. Greg Bogue, Enterprise Vice President, Brand, Experience and Innovation Ecosystems, Maritz Global Events.

Colorado 39

Colorado Recruiting Recruitment Survey 39

Reid All About it

APRIL 13, 2018

Does your email marketing program deliver the way you want it to? Whatever your answer, check out the helpful email deliverability tips from Ernie Smith at Associations Now. Presenter: Terri Woodin, Vice President of Marketing and Global Meeting Services, Meeting Sites Resource. Host: Community IT Innovators.

DC 30

DC Washington Revenue Chicago 30

Achieve

JULY 14, 2022

The best part: Email marketing is inexpensive and likely to result in a high return on investment (ROI). . email is not dead! Email 3: Remind readers that purchasing a single, low-cost item, such as a coffee mug, helps support vulnerable species and include a link to your online gift shop. . text messaging.

Newsletter 52

Newsletter Email Marketing Video Cost 52

Membership Marketing

MARCH 8, 2012

” Social media is still in its infancy compared to other more mature marketing channels, but over time we will see innovative approaches that will help it become part of a predictable and projectable marketing tool. Email This BlogThis! And give your remarks on email marketing book. Keep watching.

Social Media 40

Social Media Marketing Price Survey 40

Reid All About it

JUNE 17, 2016

Meeting planners need to stay on top of technological advances, corporate initiatives, budget restrictions, attendee expectations, meeting innovations and organizational goals or risk becoming obsolete. – Key Findings from the 2016 Association Email Marketing Benchmark Report. Wed 6/22 at 12 p.m. More info/register.

LMS 150

LMS Raleigh Content millennials 150

MemberClicks

NOVEMBER 22, 2022

Before you commit to a software solution, make sure you understand its Total Cost of Ownership (TCO) and how much support the company will provide over time. TCO refers to the lifetime costs involved in setting up, training staff, and maintaining the software for its entire lifecycle.

Software 52

Software Membership Management Price Directory 52

Reid All About it

APRIL 14, 2017

Tue 4/18 at 11:30 a.m.* – How Are Organizations Using Marketing Automation? Marketing automation is not just a buzz word for an updated approach to email marketing. Presenters: Jessica Berman, director of sales & marketing, The Manhattan Center. 25 Free and Low-Cost Tech Tools for Nonprofits. . –

Content 150

Content Chicago Marketing DC 150

Reid All About it

APRIL 23, 2021

Evelien Aernaudts, Abbit Meeting Innovators. – How to Personalize 5 Must-Have Email Templates. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. We’ll dive into how to add personality, simplicity, and consistency to these marketing emails.

Revenue 370

Revenue Strategy Content Education 370

Associations Now

NOVEMBER 17, 2015

Like web design in general a decade ago, email design remains mired in a set of inconsistent standards and poor rendering support by popular clients. The result is that email marketers are often stuck playing it safe. ” Khoo wrote.

Newsletter 40

Newsletter Email Marketing Marketing Tools 40

Achieve

MARCH 17, 2023

Let’s take a closer look at popular channels and how to maximize your success: Text Messaging Text messaging is an engaging and cost-effective channel for nonprofits that want to reach supporters quickly and make the donation process easier with text-to-give.

How To 52

How To Social Media Video Content 52