EventMobi: Association Events

OCTOBER 19, 2023

Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. And if you’ve got an upcoming event, that’s the perfect time to start recruiting new members. What is a Membership Drive? How Do I Create a Membership Drive?

How To 130

How To Discount Social Media Software 130

Thanks For Playing

OCTOBER 16, 2012

Find a complimentary organization or two, and swap member lists, swap magazine ads, swap e-newsletter promotions, swap banner ads, swap conference attendance/booths/speaking spots, etc. Retention is even more important than recruitment – it’s a much lower cost, higher value transaction. Customer Service!

Marketing 150

Marketing Newsletter Recruiting Recruitment 150

Higher Logic

JANUARY 3, 2020

Improve (decrease) support costs by 32.9% Online communities bookend your customer reference program by allowing you to both identify and recruit strong customer advocates , as well as connect prospects and customers in the community for a positive and authentic reference experience. Achieve 41% greater average customer profit margin.

eBook 194

eBook Products Tips Tools 194

Higher Logic

MAY 19, 2016

These insights will help you develop a better product and reduce support costs through members helping each other on the community. Organic discussions will help you see what your strengths are, what resonates with prospective customers and where your products may fall flat.

Team 136

Team Marketing Newsletter eBook 136

MemberClicks

APRIL 19, 2024

It should help balance the cost vs value scale, helping to make the membership decision easier. Quantification adds weight to the value side of the cost vs value equation. When it is complete, however, you will have a very valuable marketing tool to use in your recruitment process.

Discount 52

Discount Price Sample Marketing 52

Membersuite

SEPTEMBER 10, 2022

Since events are one of the top membership recruiting methods, try coupling a trial membership with a discounted or free first event. . #4. This affordable subscription could include your members-only website, newsletters, and perhaps a webinar series. Virtual Membership. Benefits they wish you provided.

Price 135

Price Discount Marketing Newsletter 135

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Curated reading lists are the best, right? So, let’s move on to the rest of your weekend reading.

LMS 256

LMS Revenue Arlington Education 256

Ewald Consulting

NOVEMBER 10, 2021

While recruiting is important, keeping your members around is just as crucial. On average, it costs 7 to 10 times more to win a new member than to keep an existing member. Members are associations’ best asset. The people who make up and represent your organization bring it purpose and life.

Survey 52

Survey Newsletter Social Media Recruiting 52

MemberClicks

DECEMBER 19, 2023

How much does it cost to organize a trade show? During your initial stage, take into consideration these elements: Goals and objective Target audience Type of show Competitor research Budget development Marketing plan How much does it cost to organize a trade show? Find event sponsors to supplement costs.

Tools 52

Tools How To Software Cost 52

Optimist Consulting

MAY 31, 2016

Use your members to recruit other members and act as ambassadors for your organisation. Non-member e-newsletter remain a good recruitment tool, you can repurpose content from your main e-newsletters but include more promotional messages. Who will deliver the plan and what will it cost? . Potential members.

Marketing 100

Marketing Newsletter Social Media Recruiting 100

YourMembership

FEBRUARY 27, 2014

An increase in the cost of providing programs and services as membership numbers and dollars decline. And those looking at “free” or low cost solutions are discovering that they often do not serve their members’ needs. How to retain members and recruit new members for the future. Generational Pressures.

Case Study 150

Case Study Arizona Social Media Revenue 150

MemberClicks

NOVEMBER 14, 2023

It’s more cost-effective for you to retain an existing member than to recruit a new one. You may want to send a welcome email, give the member a quick phone call, or post a shoutout on your organization’s social media or newsletter to welcome them.

Newsletter 59

Newsletter Strategy Social Media Survey 59

YourMembership

MARCH 8, 2013

We know that there are key points when recruiting new members to any organization that are crucial to survival. But focusing only on recruitment can be a big mistake if you are ignoring the qualities, characteristics and attributes that attracted members in the first place. by Megan Rockett. by Jeff Hurt. Have a great weekend!

Social Media 150

Social Media millennials Recruiting Recruitment 150

Membership Marketing

JANUARY 10, 2018

Create Messaging Document – As a first step, in order to have a consistent message shared through staff, promotional materials, and volunteer leaders, a clear and concise messaging document should be drafted that states the official reasons for the membership model change and the cost and benefit implications.

Communications 56

Communications How To Recruiting Recruitment 56

Association Adviser

OCTOBER 23, 2018

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. Newsletters. Monthly Newsletter or Communication. E-Newsletter.

Newsletter 63

Newsletter Communications Press Release Social Media 63

ISAE

JANUARY 31, 2024

Virtual: A virtual auction is a great choice if you’re hoping to reduce overhead costs and allow as many members as possible to take part in your event, no matter where they are. You can host a live or silent auction on a virtual platform, but remember you’ll have some additional technical considerations to manage!

Team 52

Team Software Event Planning Social Media 52

Aaron Wolowiec

JULY 18, 2012

In addition to driving the development of timely follow-on educational programs, and aiding learners in linking theory (presented at the conference) with practice (challenges encountered on the job), curated content can also support organizational recruitment and retention efforts (by delivering quality products and services that members value).

Member Engagement 100

Member Engagement Content Conference Social Media 100

Reid All About it

MARCH 19, 2021

Two proven tips to increase your newsletter’s open and click rates. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Quick hits. Ann Handley via Jaina Mistry, Litmus ).

LMS 370

LMS Nashville Strategy Video 370

Association Adviser

APRIL 19, 2017

The motives for why organizations are doing more with mentoring are numerous, including these critical reasons: Low cost, high impact. It costs very little to arrange for people to engage in mentoring relationships, and mentoring relationships don’t need to last years to be impactful. The Way Forward. Rally support. Measure the impact.

New York 62

New York Cost Software Newsletter 62

MemberClicks

SEPTEMBER 21, 2022

This makes it way more cost-effective to retain the support of existing members than recruiting, onboarding and engaging new members all the time. Send out a member needs assessment survey using your email newsletter, online community space or website. You can also… 3. Run a member satisfaction survey. Offer auto-renewals.

Process 52

Process Strategy Tips Discount 52

Reid All About it

AUGUST 19, 2022

Recruiting young members. The latest MGI report disclosed how poorly associations are doing with young member recruitment. Why the cost of a restaurant meal has soared—you really should read this if you ever dine out. ( We’ll address both the real costs and the impact on experiences for participants. Quick hits.

Technology 43

Technology Software Cost Products 43

Association Success

DECEMBER 7, 2017

Can your members easily submit op-eds or articles to your blog or newsletter? Even more fun fact: that process is actually how I got recruited to write this blog post. Tap that resource by rethinking programs, products and services to make room for meaningful member contribution. See how that works?

Case Study 74

Case Study Process Tools Newsletter 74

Principled Innovation

JULY 31, 2012

Associations use a variety of high-touch (and often more costly) methods to recruit and retain their members. s new Serious Questions electronic newsletter! Reason #5: Membership-centric business models require a significant investment of human effort for an insufficient return. Please sign up today for P.I.’s

Newsletter 100

Newsletter Recruiting Recruitment Innovation 100

Velvet Chainsaw

OCTOBER 6, 2014

A Learning Field Crisis Elliott Masie, a progressive leader in organizational and workforce learning, recently addressed a crisis in the learning field in his Learning TRENDS newsletter. Learning scrap is expensive and adversely impacts your competitive advantage.

Conference 40

Conference Certificate Education Discount 40

MemberClicks

AUGUST 9, 2022

Hybrid events boast a variety of perks, including: Cost effective & budget friendly option. Success could be about: Registering a set number of attendees Recruiting new members Earning more revenue Connecting with new sponsors. Hosting large events can be expensive. Determine what success will look like for your event.

Tools 52

Tools Conference Tips Organization 52

AMR Management Services

JUNE 4, 2012

Develop sound communications tools This can range from a printed or email newsletter to a simple website. Focus efforts on both member recruitment and retention. This will get you through year one covering staff costs and marketing expenses. of most start-up associations.

How To 64

How To Library Committee Kentucky 64

Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. He wrote, “Research from Web analytics technology provider Webtrends shows that on average, 95% of website visitors leave a site without indentifying who they are and taking some form of action, such as subscribing to your e-newsletter. Speaking Engagements.

Tools 40

Tools Marketing Recruiting Recruitment 40

Association Adviser

JUNE 18, 2013

Not showing advertisers the ROI of investing in your media can cost your association six to eight times as much effort and potential revenue as doing something to show them ROI. If it’s an online publication, that ad pays for staff time to create the publication and for the cost of the server space that hosts it.

Directory 60

Directory Revenue Social Media Cost 60

Blue Sky eLearn

FEBRUARY 4, 2020

However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. Non-dues revenue capabilities: Offset the cost of purchasing your AMS by choosing one that allows you to collect non-dues revenue through it. Email Newsletter.

Organization 270

Organization LMS Software Social Media 270

MemberClicks

MAY 13, 2022

The robust tools contained within this software option provide value to members, improve recruitment and retention, and save organizational leaders time and effort from having to jump between multiple systems. . This will give you more confidence that your recruitment and retention efforts are going in the right direction. StarChapter.

Software 52

Software Association Management Price System 52

Reid All About it

FEBRUARY 4, 2022

The costs can be astronomical, and it’s often double the work, or more, for your staff. CEO Update LIVE: Recruiting. Hear about the tools and tactics organizations are using to recruit and retain top talent. But our clients are reporting that their in-person registration rates are running about 50-60% of 2019 numbers.

Content 39

Content Education Recruiting Recruitment 39

Association Adviser

MAY 20, 2014

Yes, social media helps drive readers to event registration and newsletter sign-up pages, but what is it doing to help create an essential, vital organization that members actively promote, energize and advance? percent agree); member recruitment (10.8 percent agree); member recruitment (10.8

Social Media 60

Social Media Communications Content Strategy 60

Membership Marketing

MARCH 5, 2010

In the March 2010 edition of ASAE’s Membership Developments newsletter, Karen Krzmarzick, CAE, the Executive Director, of the American Society of Ophthalmic Administrators (ASOA) reported on her success with one free trial method. 20) /4 = $13.75), so the cost to service is $13.75 The response rates concern me some.

Price 40

Price Marketing Cost Survey 40

Reid All About it

FEBRUARY 16, 2024

Over on the Mariner Management blog, Chelsea Killam of Easy Tiger Insights shares cost-effective strategies for collecting member feedback. Discover how to leverage email newsletter marketing to captivate your members with the latest industry insights and trends. One of her suggestions, social media polls, regularly pop up on LinkedIn.

Case Study 266

Case Study Newsletter Strategy Revenue 266

Association Adviser

JULY 28, 2016

In response, NRCA hired a membership experience coordinator who calls new members after they join, gets them registered for NRCA’s website and electronic newsletters and generally stays in regular contact with them every three months during the critical first year of membership. It’s not just a welcome call. million and $5.8

millennials 60

millennials Arizona Communications Atlanta 60

Membership Marketing

JANUARY 19, 2010

Last year, I wrote an article for the Avectra Academy newsletter. Unleash the Power of Market Testing in your Membership Recruitment. Cost of Wrong Strategy. (8). Membership Recruitment. (4). Publications. Tuesday, January 19, 2010. Membership Marketing: The Best Opportunity for Associations to Thrive and Succeed.

Marketing 40

Marketing Social Media Price Survey 40

Membership Marketing

NOVEMBER 15, 2010

In an article in the November issue of ASAE’s Consultants Connection newsletter (member sign in required), I make the case that there are at least five good reasons to add a consultant to your team. Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff. Network with Me.

Price 40

Price Survey Recruiting Recruitment 40