Reid All About it

MAY 5, 2023

You’re indulging in a high-cost bad habit! Our topic this month is association engagement with Amanda Lea Kaiser, author of Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community. My immersion blender has earned its keep. Now, all you irregular flossers, I implore you to read my PSA. 1 CAE credit.

Chicago 205

Chicago Education Certificate Revenue 205

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Data strategy. Curated reading lists are the best, right? Credentialing support.

LMS 256

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Associations Now

AUGUST 13, 2023

Culture eats strategy for breakfast, the cliche goes, and culture apparently never goes hungry: According to a survey O’Reilly conducted, 92 percent of 1,300 executives said “improving their firm’s culture would increase its value.” But leaders still communicate plenty: In memos, speeches, newsletters, and all sorts of messaging.

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Reid All About it

MARCH 24, 2023

Sponsorship strategy. A survey conducted by the Professionals for Association Revenue (PAR) revealed that 86% of associations said their business development strategy is underperforming or non-existent. PAR explains why a business development strategy is vital to association revenue health. 1 CAE credit. More info/register.

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Associations Now

OCTOBER 23, 2023

According to Le, ACN’s goal was to complement its membership strategy, recognize member longevity, and find ways to increase member loyalty. “We Discounts on groceries and gas were vital since members were dealing with rising food costs coming out of the height of the pandemic. “We

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Reid All About it

JULY 7, 2023

15 Ways To Take Your Email Newsletter To The Next Level: Marketing Artificial Intelligence in Action Learn how to use email newsletter marketing to engage your members about current topics and industry trends. Hear about newsletter best practices to increase engagement and curate outside content. Host: ASAE Tue 7/11 at 12 p.m.

Tools 195

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ISAE

SEPTEMBER 7, 2023

Not only can a team of professionals help you find weaknesses in your current strategy, but they can also use their resources and connections to boost a new plan. You'll also be able to choose which areas you want to focus on with your strategy, which would be much more difficult with a limited in-house team.

Marketing 52

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Freestone

MARCH 7, 2024

Introduction Are you looking for strategies to boost member engagement in your professional development program? You can also keep costs down with a virtual PD Day. How to coordinate a Professional Development Day lineup PD Day is intended to help your members start on a journey for personal growth.

How To 74

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Reid All About it

JANUARY 21, 2022

Explore other strategies that will help financial executives to better connect with nonprofit boards to advance strategic planning and innovative change. Marci Thompson, DES, Chief Strategy Officer, Society for Marketing Professional Services. Josh Slyman, Director of Product Strategy at Web Scribble. CAE credits.

Survey 195

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Fonteva

DECEMBER 19, 2019

It’s likely that you have developed a set member engagement strategy over the years. Association member engagement strategies. These long term goals can be achieved through various member engagement efforts and strategies. Engagement secures your association’s relevance and fuels healthy member retention. Email marketing.

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Higher Logic

JANUARY 3, 2020

Are 2x more likely to have a formal strategy to encourage loyal customers to become brand advocates. Improve (decrease) support costs by 32.9% Traditionally, companies sent monthly newsletters full of tips and offered advice to customers at tradeshows or customer events. Develop Your Customer Community Strategy.

eBook 194

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NXUnite

DECEMBER 13, 2023

These mission-driven companies place purpose at the heart of their business strategies. With a powerful team, expansive network, and innovative marketing strategies, they’ll make sure your business’s impact is felt. This allows nonprofit organizations to leverage technology for social good while saving costs.

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Higher Logic

APRIL 25, 2019

Let’s get ‘appy and talk about how organizations can cost-effectively enable staff, attendees, speakers, and sponsors to connect and provide feedback during a conference or other event. Publish an event blog or newsletter. This can help demonstrate value to attendees and improve their overall experience. Mobile Event Apps: No Laptop?

Massachusetts 226

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Higher Logic

MAY 29, 2020

Looking to personalize and target your email communications strategy to different member segments? Online engagement tools open up a new world of advertising space and give you a new way to attract sponsors with compelling and diverse offers around events, community ad space, and member newsletters and mailings. Be the industry leader.

Social Media 254

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Blue Sky eLearn

SEPTEMBER 12, 2018

Chances are you already make use of one or more of these tactics, but thinking of them as part of your broader member engagement strategy is the key to success. There are a few strategies you can use to promote it: Offer some of your eLearning content for free. Q&A Sessions. Thank-You Events. Branded Merchandise.

Content 173

Content Member Engagement Tools Strategy 173

Associations Now

JUNE 6, 2017

While technology has the power to reshape processes and drive down costs, many digital transformation strategies lack the C-level support needed to succeed. Aligning strategy with action may be easier said than done, though. Associations that have executed digital strategies have seen some of those benefits firsthand.

Leadership 90

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MultiBriefs

JUNE 29, 2023

Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. As of June 2023, the organization's Facebook page has 877,000 followers, confirming that social media works well as part of a comprehensive association marketing strategy.

Marketing 52

Marketing Social Media Directory Video 52

MemberClicks

DECEMBER 14, 2023

This will outline what you need from your job board and marketing strategy to make progress on the metrics for success you’ve identified. Use this information to strategically develop your job board website template, plan, design, and marketing strategy to better appeal to your target audience. Examples include WordPress and Wix.

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Higher Logic

JANUARY 24, 2019

Data-driven and unified communication strategies are the best way to ensure you and your members get the most out of your program. There are a few essential elements to consider as you develop smarter communication strategies for your membership program. This is the place where all your member information is stored.

Communications 209

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WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. And that’s just the cost of joining. Recruitment strategy: help millennials get jobs. In a recent Associations Now article , they referred to their strategy as “priming the pump.” Millennials need jobs.

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MemberClicks

NOVEMBER 14, 2023

It’s more cost-effective for you to retain an existing member than to recruit a new one. These signs indicate that it’s time for you to revitalize your member retention strategies. Include effective member retention strategies in your plan. Is your membership churn rate creeping up?

Newsletter 59

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Associations Now

SEPTEMBER 25, 2018

The rise of email hasn’t just been a shot in the arm for marketing tactics like the ever-present drip campaign , but it’s also been a big win for editorial newsletters that are often driven by individual voices. The concept has gained momentum thanks to TinyLetter and has helped foster newsletter startups. Research the market.

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Reid All About it

MARCH 19, 2021

Two proven tips to increase your newsletter’s open and click rates. Event Strategies 2021 and Beyond. Hear actionable advice and tested strategies for hosting both virtual and hybrid events. Presenters: Chris Lu, Senior Strategy Advisor, FiscalNote, Former Deputy Secretary of Labor for President Obama. Quick hits.

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MemberClicks

DECEMBER 19, 2023

How much does it cost to organize a trade show? During your initial stage, take into consideration these elements: Goals and objective Target audience Type of show Competitor research Budget development Marketing plan How much does it cost to organize a trade show? Find event sponsors to supplement costs.

Tools 52

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Achieve

MAY 21, 2019

Your events are a crucial part of your supporter engagement strategy, and they help your organization build community and move forward together. To ensure that doesn’t happen, your team will need to set up a stellar marketing strategy in the months leading up to your event. Our top 8 strategies are: Start with a killer subject line.

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MemberClicks

APRIL 19, 2024

One strategy commercial interests have employed for years is creating a unique value proposition. It should help balance the cost vs value scale, helping to make the membership decision easier. Quantification adds weight to the value side of the cost vs value equation.

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EventMobi: Association Events

AUGUST 11, 2023

Exclusive spaces can help you build an online community—which is one of the top association member engagement strategies ! Featuring sponsor logos or banners can be an effective association marketing strategy that helps you build partnerships and bring in extra revenue. Members-only spaces. Member benefit page. Sponsor placements.

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Reid All About it

JULY 10, 2020

WBT Systems describes nine virtual event strategies that minimize Zoom fatigue. In another article for AMP, Ronn Levine spoke to Gina Joseph, vice president of strategy and partnerships for VentureBeat, about their annual GameBeat Summit in April. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.

Montana 365

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ISAE

JANUARY 31, 2024

Auction Planning: 5 Steps to Master Event Preparation You’re likely familiar with the planning chaos before a fundraising event like an auction: your team is scrambling to polish off details, items seem to be missing, and you’re in the midst of trying last-minute strategies to drive more registrations. Start procuring auction items.

Team 52

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Socious

OCTOBER 12, 2016

It can help them evaluate an industry, develop strategies to increase revenue or member retention, and tell them what benefits members want to see. If you don’t do it right and miss a step, you could end up with data that sends you down the wrong path – costing you a lot of time, money, and brand damage. But how do you get data?

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Associations Now

APRIL 18, 2013

If you drop the ball with engagement and communication, your nonprofit is in need of an optimization strategy. Are you up-to-date with your communications strategy? Seven mistakes costing your #nonprofit revenue, donors & members… ht.ly/kc9WB How do you maintain your communication strategy to get the best results? (ht

Social Media 40

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ISAE

APRIL 4, 2024

Essential legacy donor stewardship strategies So what are the specific strategies and best practices you can use to steward legacy donors? Pay attention to the cost and time associated with different forms of outreach, too, and focus those efforts on smaller groups of higher value donors. Collect feedback and testimonials.

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Disciple Media

MAY 24, 2023

Email marketing can be extremely cost-effective. In the guide below we’ll cover all aspects of creating an email list that will become an integral part of your growth strategy. Email is the definition of affordable marketing: The cost of developing and placing digital ads increases every day.

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EventMobi: Association Events

OCTOBER 19, 2023

There are many strategies for attracting new members over time, but if you want to see a boost ASAP, the best thing you can do is start brainstorming membership drive ideas! Membership drives work best when you’ve got a solid strategy in place. Ready to launch your membership campaign, but wondering where to start? Step 4: Budget!

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Higher Logic

MAY 19, 2016

These insights will help you develop a better product and reduce support costs through members helping each other on the community. Organic discussions will help you see what your strengths are, what resonates with prospective customers and where your products may fall flat.

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Protech

APRIL 29, 2020

During the webinar, Protech Marketing Director Liz Palm shared an example of a collaboration between ASAE and rasa.io, in which the pair came together to use AI to power ASAE’s Associations Now Daily News email newsletter for more than 50,000 people. . “So AI: More Than Just a Trend . And not just for marketing automation purposes. . “In

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Achieve

AUGUST 18, 2023

Increasing donor engagement is also a common goal, and a solid marketing strategy can encourage more supporters to get involved with your organization—through participation in your live auction and beyond. Leverage Corporate Sponsorships Corporate sponsorships can help offset costs associated with planning a fundraising event.

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