Higher Logic

JUNE 26, 2020

They can no longer rely on sending batch-and-blast, one-off emails to their whole member base as an effective membership recruitment and retention strategy. With over 40 diverse member segments, Professionals Australia found it impossible to recruit, onboard, and engage with each segment in a personalized way.

Recruiting 156

Recruiting Recruitment Email Marketing Communications 156

YourMembership

AUGUST 7, 2014

We recently held a webinar called Flipping the Membership Equation: Thinking Different About Member Retention and Recruitment. In the webinar we highlighted the work being done at the Association of Otolaryngology Administrators (AOA) to recruit and retain new members. That’s where member engagement lives.

Member Engagement 150

Member Engagement Nashville Software Recruiting 150

Fonteva

FEBRUARY 9, 2021

Included in this genre are e-learning and online courses. Selling online courses to your association members is an effective way to provide engaging and educational experiences and opportunities. Selling online courses is more than just pulling together educational materials and handing them off to your members.

Course 98

Course Tips Discount Process 98

Association Analytics

SEPTEMBER 27, 2023

With analytics, the benefits sell themselves: Reducing manual work Optimizing processes Growing revenue Having consistent, trusted data Increasing engagement Driving your association’s mission For example, consider an association dedicated to promoting literacy. This insight can then inform course scheduling, content creation, and more.

Analysis 169

Analysis Revenue System Learning Management System 169

Socious

OCTOBER 24, 2016

While we’ve already shown you how you can use member engagement analytics to address member retention and other membership related priorities, you may be leaving money on the table if you stop there. Another, less common, use for member engagement data is to bring more money in to your association.

Member Engagement 100

Member Engagement Revenue Recruiting Recruitment 100

Association Analytics

MARCH 13, 2024

Next, you’ll want to decide how to weigh the various activities and products your association provides members access to , including but not limited to, courses, webinars, conferences, volunteer events, and more. a webinar for executive-level members). Set a member engagement goal.

Review 169

Review Member Engagement Process Examples 169

Fonteva

OCTOBER 18, 2022

Associations understand the importance of engagement and loyalty since member retention is of such critical importance. However, they also might lack a framework to measure and study the various factors that shape the member engagement and retention trends they experience. But what is CX ? What is CX? Act in realtime.

Course 52

Course Survey Software Philadelphia 52

Blue Sky eLearn

OCTOBER 19, 2020

Here’s what we will cover: The importance of association engagement. In-person engagement ideas. Online engagement ideas. Effective member engagement will always be important if you want your association community to grow and thrive. The importance of association engagement. In-person engagement ideas.

Association Management 250

Association Management Committee Learning Management System Software 250

Nimble AMS

JUNE 22, 2022

According to the Community Brands 2022 Association Trends Study, members are more likely to be satisfied and invest in their organization if it’s an early adopter of technology—but less than 20% of association professionals feel very technologically prepared for the future. How innovative technology builds member loyalty.

Member Experience 121

Member Experience Tips Software LMS 121

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Blue Sky eLearn

MAY 15, 2018

That said, it’s important to think about boosting member engagement as the best way to set your recruitment strategy up for long-term success.¹. With an engaged member base, word about your association’s value will spread organically, supporting your greater recruitment efforts. Host an in-person event.

Membership Management 179

Membership Management Software Recruiting Recruitment 179

Nimble AMS

JANUARY 29, 2022

Membership executives and team – The people in these roles aim to boost member recruitment, engagement, and retention. by predicting which members are most likely to register for a specific course or certificate program and then target them with promotions for educational content. . deeper relationships with?people?by?predicting

Recruiting 131

Recruiting Recruitment Team Revenue 131

GrowthZone

APRIL 8, 2021

We were able to organize weekly member calls, which were a lifeline for members as information at the time was uncertain and confusing. We recruited safety, operations, and legal experts to explain various relevant aspects – sharing information quickly. Increased engagement of international members in a virtual environment.

Survey 147

Survey Library Course Member Engagement 147

Reid All About it

FEBRUARY 16, 2024

. – Axe-con: Building Accessible Experiences Building accessible digital experiences requires a team effort, across design, development, management, testing, accessibility experts, and of course, legal. Discover how to leverage email newsletter marketing to captivate your members with the latest industry insights and trends.

Case Study 266

Case Study Newsletter Strategy Revenue 266

Higher Logic

FEBRUARY 19, 2019

Tip : If you're calculating your current retention rate, it might be as easy as determining how many members you currently have. Step #3: Check How Many Members You Recruited. Member Retention Rate Example. Your membership organization started the year with 500 members. MN (Members acquired in one year) = 50.

Recruiting 212

Recruiting Recruitment Class Maine 212

Reid All About it

JANUARY 12, 2024

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. At Locus, Cory Doctorow says, “Of course AI is a bubble.” Young member engagement. Member mobile app. But the question is: what kind?

LMS 266

LMS Member Engagement Education Revenue 266

Nimble AMS

DECEMBER 16, 2022

Many associations experienced challenges in boosting member engagement efforts and providing quality programming. However, not all disruption needs to remain negative. Your association can learn from past challenges to adopt innovativ e strategies and better equip your staff and members for 2023. Automation.

Innovation 99

Innovation Organization How To LMS 99

Reid All About it

SEPTEMBER 4, 2020

One of my guy’s favorite beach snacks is boiled peanuts topped with slices of pickled jalapeño, passed around to your beach buddies on a frisbee, of course. Looking for job advice from an executive recruiter? Julien Bois, Accounting/Finance Recruiter. – Member ROI Simplified: Safeguarding Your Organization’s Future.

Montana 322

Montana LMS Revenue Recruiting 322

Association Freak

JANUARY 20, 2023

A dollar spent on retention goes much further than a dollar spent on recruitment. It goes further than current members, too. Your second-best customers are likely to be your lapsed members – strange as it may sound. But they should become members!” Of course they should. They might be your best prospects of all.

Revenue 72

Revenue Recruiting Recruitment Member Engagement 72

Nimble AMS

JUNE 4, 2022

Member engagement and delivering a member-centric experience are integral to all organizations—therefore, it should be a priority in determining your association’s goals. . How do you determine who is your ideal member? Start by reflecting on how your association defines an ideal member. Here’s how: .

Technology 120

Technology Committee Member Engagement LMS 120

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Associations with a higher percentage of millennial members are more likely to have experienced increases in their one-year and five-year membership numbers. Recruitment strategy: help millennials get jobs.

millennials 150

millennials Resources North Carolina Certificate 150

Association Freak

NOVEMBER 16, 2022

A dollar spent on retention goes much further than a dollar spent on recruitment. It goes further than current members, too. Your second-best customers are likely to be your lapsed members – strange as it may sound. Of course they should. They should be prime targets for recruitment, and they are.

Revenue 82

Revenue Recruiting Recruitment Member Engagement 82

WBT Systems

MAY 22, 2018

If only prospects would give your educational programs a chance, you’d turn them into loyal learners—and customers, maybe even members. But how do you get people to make that first investment of time and money into one of your online courses? New members. Inactive members. New members. Volunteers.

Sample 150

Sample Education Course Recruiting 150

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. 58 percent of MGI participants said one of the top three reasons members join is to network with others in their field—the highest rated reason of them all.

Survey 150

Survey Marketing Certificate Education 150

MemberClicks

AUGUST 1, 2023

Recruit your board. When you start an association, board members play a crucial role in your association’s growth and success. Your board members should have varied but specific skill sets and experience that can help you achieve your association’s goals. Recruit your staff. Start recruiting members.

Recruiting 52

Recruiting Recruitment Cost Discount 52

Association Freak

JANUARY 20, 2023

A dollar spent on retention goes much further than a dollar spent on recruitment. It goes further than current members, too. Your second-best customers are likely to be your lapsed members – strange as it may sound. “But they should become members!” Of course they should.

Recruiting 72

Recruiting Recruitment Revenue Member Engagement 72

Freestone

FEBRUARY 29, 2024

An LMS makes it easy to offer live webinars, rebroadcasted events, and on-demand content, ensuring more members engage with your professional development program. With higher member engagement in your learning program, you’re more likely to retain your members year over year.

LMS 52

LMS How To Certificate Learning Management System 52

Reid All About it

FEBRUARY 26, 2021

They explain why you’re having a tough time recruiting volunteers and how you can enhance the value of the volunteering experience. The seven biggest mistakes in membership recruitment. I served it with mashed potatoes, of course, and roasted broccoli. Ultimate Member Engagement: The Power of Data-Driven Decision Making.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

JANUARY 29, 2021

Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic. Online learner engagement. Membership pro tip: offer bite-size engagement to new members. Quick hits. 8: Innovate.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Reid All About it

JANUARY 26, 2024

Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The spring cohort for their Association Facilitator Certificate Course begins on March 11. I’ve used data from Marketing General Inc.’s The 2024 survey is now open.

Survey 256

Survey Project Strategy Education 256

YourMembership

MARCH 7, 2016

One of the easiest ways to grow your membership is to not lose your current members. However, it is easy to sometimes lose track on just how much it costs to recruit one new member as opposed to retaining one when renewal time comes around. Member engagement. Interacted with leaders, members, or staff?

Recruiting 150

Recruiting Recruitment Membership Management Report 150

Aaron Wolowiec

JULY 18, 2012

You may know that Higher Logic is the leader in social media and collaboration solutions for associations, not-for-profits and member-based organizations worldwide – and, of course, Lauren Wolfe and I go way back as long-time members of ASAE’s Young Association Executive Committee.

Member Engagement 100

Member Engagement Content Conference Social Media 100

Blue Sky eLearn

JULY 24, 2019

For associations, both attracting new members and engaging current members are probably constant goals across most, if not all, of the events they host. With the right tools and strategies on your side, you can build out an approach to event planning that will always support these goals of recruitment and engagement.

Tips 201

Tips Software Recruiting Recruitment 201

Reid All About it

JANUARY 19, 2024

TopClass LMS explains why you should keep the conversation going and the community gathering after a course, conference or educational program ends. Member Engagement Lab: Engage Your New Members Join us for a new series of three interactive virtual events, all focused on member engagement.

Revenue 256

Revenue Strategy Member Engagement United States 256

MemberClicks

APRIL 28, 2022

Recruiting new members and keeping them engaged is a crucial activity for all associations. And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. Spotlight young members in your newsletter.

Tips 98

Tips millennials Newsletter Recruiting 98

Membersuite

APRIL 13, 2023

Recruiting and retaining members at the same time is a lot of work and usually requires different tactics—but not always. They become warmer leads for membership or for bigger purchases, like a conference or online course. Review metrics to identify successful recruitment tactics. Content marketing is a time-saver too.

Content 93

Content Marketing Social Media Video 93

Reid All About it

SEPTEMBER 1, 2023

They hope to provide a benchmark of the current landscape, uncover any potential challenges, and identify opportunities to better equip your members and your association for the future. But sometimes a traditional online program or course doesn’t fit our schedules. Membership engagement. Who has the time to learn?

Revenue 227

Revenue Survey Education Strategy 227