Reid All About it

JANUARY 19, 2024

It will also explore which business functions are leading the way, how leadership is supporting AI efforts, and how policies are affecting adoption. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. Marketing to Gen Z and millennials. Post-program campaigns. Event trends.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Email marketing news.

Survey 256

Survey Project Strategy Education 256

.orgSource

AUGUST 28, 2023

That’s the beauty of thought leadership. Thought leadership is an old idea that has been made new again. My YouTube examples don’t quite fit this lofty definition. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Here’s one significant challenge.

Leadership 88

Leadership Social Media Case Study Industry 88

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. I will definitely make that again. Chapter habits.

Revenue 205

Revenue Certificate Committee Leadership 205

MemberClicks

DECEMBER 14, 2022

No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit email marketing is still one of the most powerful ways to reach your members, donors, and audience. nonprofit email marketing program is key to your success – and we’ll show you how to do it well by sharing industry best practices.

Email Marketing 52

Email Marketing Marketing Strategy United States 52

Reid All About it

JANUARY 12, 2024

You might not have given serious thought to these doable ideas, but you definitely should take the advice of people who live and breathe data every day. Today, organizations are challenged to not only identify the “high potentials” for specific leadership positions, but also to retain them. More info/register. 1 CAE credit.

LMS 266

LMS Education Member Engagement Revenue 266

Nexus Marketing

MAY 17, 2024

If you haven’t yet seen one of these AI results, here’s a quick overview: In this SERP for the query “B2B marketing best practices,” Google serves an AI overview at the top of the page. Increasing your brand’s visibility in other ways, like public thought leadership opportunities and cross-blogging.

Content 52

Content System Analysis Resources 52

Aptify

JANUARY 27, 2022

Your association can become data-driven by providing leadership and staff in each department with tailored dashboards that provide regular data insights into the functional areas they oversee. Marketing . But you must be able to put your data to use. . What it takes to be a data-driven organization. Learning management .

Software 136

Software Membership Management Certificate System 136

Association Analytics

NOVEMBER 16, 2021

Create a Data Task Force & Data Definitions. Set up meetings, meet regularly, and leverage your task force’s expertise to build a data infrastructure with definitions and consistent terms that are common language for everyone in your organization to understand. Consider separate marketing by region where your members live.

How To 169

How To Report Examples Tips 169

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. Career Coach Series: Shifting Leadership Style There’s not one leadership style that works for all contexts.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

FEBRUARY 2, 2024

They start with the benefits of a well-crafted print magazine, just in case you have to make a case to your leadership team. Speakers: Dana Otillio, vice president, marketing and communications, Society of Petroleum Engineers Marcus Leite, director of sales and marketing, WorkerBeeTV Wed 2/7 at 1 p.m. Generation Z.

Certificate 266

Certificate Denver South Carolina Project 266

Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Host: Fonteva Speakers: Michelle Brien, Vice President, Marketing, Matchbox Virtual Media Arianna Rehak, CEO, Matchbox Virtual Media Wed 6/28 at 1 p.m. – Event apps. 1 CMP credit. . 1 CAE credit. More info/register.

Metro 195

Metro Strategy Technology Marketing 195

.orgSource

OCTOBER 24, 2023

What’s the first lesson of Leadership 101? Despite these and plenty of other reasons to take a deep dive into you, Eurich’s research also revealed that, based on her definition, only about 10-15% of people are truly self-aware. leadership, or the qualities needed for success in digital markets. Begin with yourself.

Leadership 88

Leadership Class Team Communications 88

Forj

AUGUST 17, 2021

In episode 7 of the Managing eLearning Podcast , Jon & Matt sit down with Celisa Steele Co-Founder & Managing Director for Tagoras to discuss the Learning Business Maturity Model , which articulates the characteristics of a mature market-facing learning business or line of business, as well as the stages that typically precede full maturity.

Innovation 91

Innovation Revenue Strategy Marketing 91

Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. – Boost Your Rankings: A Definitive 14-Step Guide to Performing an SEO Audit Equip yourself with the tools and know-how to ensure your website reaches the top of search engine results. 1 CMP credit. More info/register.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

OCTOBER 22, 2021

Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. New association podcast. Vax verification.

San Diego 195

San Diego Education Social Media Content 195

MemberClicks

MAY 13, 2024

A simple definition of online community engagement is the amount of interaction between your organization and its members in the digital space. Maybe there’s nobody on deck who has a marketing background of any kind. Highlight member successes Member successes are absolute marketing gold. What is online community engagement?

Strategy 52

Strategy Survey Leadership Content 52

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. But busy association professionals can definitely save time using ChatGPT as a starting point on many tasks. Content marketing. You need a content marketing ecosystem to support them. Membership engagement.

Committee 195

Committee Education Software Technology 195

Reid All About it

MAY 29, 2020

Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Virtual event ebook. Intriguing.

San Diego 259

San Diego Strategy Conference North Carolina 259

Idea Architects

OCTOBER 2, 2011

Every Monday, I offer a leadership limerick, highlighting an idea or strategy about effective leadership in limerick form. Searching for leadership limerick will identify previous posts. I suggest that's accurate for more than marketers.

Leadership 60

Leadership San Francisco Texas Marketing 60

Spark Consulting

APRIL 17, 2013

Nope – creative problem definition. Marketing troubles? blog roundup community conferences innovation leadership management marketing membership ASAE Associations Now creativity Informz Internet privacy Jay Daughtry Jeff Hurt online advertising Technology Review Twitter' Want to foster a culture of innovation?

Review 150

Review Innovation Tips Leadership 150

Associations Now

MARCH 19, 2020

Good SEO strategies can promote any content marketing goals. What is your content marketing strategy trying to accomplish? When your focus is both lead generation and thought leadership, optimize your blog posts. “If This means you won’t be perceived as an expert, and you most definitely won’t generate more leads,” Raymond says.

Organization 121

Organization Content Maine Strategy 121

Reid All About it

DECEMBER 14, 2018

Protech Associates published their definitive list of association blogs to follow in 2019. Kivi Leroux Miller, Nonprofit Marketing Guide.com ). Are you mindlessly employing these “best fundraising (or marketing) practices?” 14 best content marketing newsletters for 2019. Also tickled to see two of my clients on there too.

Vermont 285

Vermont DC Washington Education 285

Reid All About it

JANUARY 5, 2024

I’ll definitely make her party prosciutto bundles and double blue canapés again. Host: UST Education Speakers: Marcus Leite, Director, Sales & Marketing, and Dan Stevens, President, WorkerBee.TV Right before Christmas, I bought Nigella Lawson’s Christmas cookbook , which inspired many dishes on my Christmas Eve menu. 1 CAE credit.

Revenue 277

Revenue LMS Price Education 277

Spark Consulting

JUNE 17, 2014

I mean, consultants also bring (hopefully) experience in the field (in my case, associations) and in particular disciplines in that field (membership and marketing for me) and the breadth of knowledge and experience that comes from working with a bunch of different types of organizations and keeping up on the latest research and trends.

Innovation 150

Innovation Course Leadership Conference 150

Association Analytics

FEBRUARY 14, 2022

Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. Revenue – Seeing data in real-time enables you to maximize your marketing initiatives. Marketing research and performance – you’ll be able to segment and target your marketing tactics.

How To 169

How To Case Study Cost Revenue 169

Mariner Management

NOVEMBER 23, 2020

Your association and chapters probably face the same challenge the International Interior Design Association (IIDA) wrestles with: filling the industry and association leadership pipeline. The first session, led by Charlotte Muylaert of Billhighway gave us a working definition of a bright spot and a process for identifying and sharing.

Charlotte 62

Charlotte Austin Leadership Maine 62

MemberClicks

JUNE 9, 2020

I read this book when I wasn’t an executive (not even close), but I definitely wanted to continue to ascend the ranks of leadership. The book is time-tested and vaunted as one of the best business/leadership books on the market still today. The book is called “The Effective Executive” by Peter Drucker.

Maine 52

Maine Leadership Marketing 52

SCD Group

DECEMBER 9, 2013

They Don’t Expect Immediate Results Is leadership born or built? Clawson via the Washington Post In his book, “Executive Instinct,” Nigel Nicholson of the London Business School suggests that there may be a leadership gene — that some people are just driven to be in charge. By James G.

Leadership 40

Leadership Washington Project Tips 40

Associations Now

JULY 15, 2013

The Leukemia and Lymphoma Society’s “Someday Is Today” campaign is a good case study in marketing and branding—and a great one in leadership. Lisa Stockmon, LLS’s executive vice president and chief marketing officer, suggested that one thing that helped was clarifying the end goal from the start.

Leadership 40

Leadership United States Case Study Project 40

Associations Now

SEPTEMBER 21, 2015

Zuckerberg didn’t explain the essence of what the company was up to until about 200 words into his comments—an eternity in leadership terms. But what’s really at issue here, from a leadership perspective, is that what you say first often becomes the story, and that how you frame the story matters.

Leadership 40

Leadership New York Report Resources 40

Higher Logic

FEBRUARY 27, 2020

30% said they house their community under marketing. You’ll notice there was no definitive answer for where communities live. For example, associations tend to make community part of their membership strategy while corporate companies use community as an extension of marketing. 15% said community sits in customer success.

millennials 207

millennials Content Tips Communications 207

Mariner Management

NOVEMBER 30, 2020

The coaching process can help you improve your outlook on work and life, while improving your leadership skills and unlocking your potential.” Substitute “volunteers” for “clients” in this definition, and the possibilities start to come into focus! Still, we didn’t name these approaches as critical leadership skills.

Innovation 71

Innovation Leadership Process System 71

Plexus Consulting

SEPTEMBER 22, 2014

With western liberal democracy the definitive “winner” nothing more need be said or written! We are definitely not entering the land of milk and honey; it is more like the land of rising temperatures, pollution, and competition for scarce resources on a global scale. Are you responding to market need?

Leadership 40

Leadership Analysis Resources Course 40

Reid All About it

DECEMBER 4, 2020

Two sessions: Respond, Don’t React: How This Simple Change Can Make All the Difference, and How to Create an Integrated, Multi-Channel Event Marketing Plan. Samuel Scott, The Promotion Fix Columnist, The Drum. – Marketing Automation and AI: How Associations Implement Marketing Automation with AI features for any AMS Solution.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

Velvet Chainsaw

AUGUST 22, 2017

As more sponsors embrace content marketing or thought leadership as arguably the most powerful strategy for improving attitudes and perceptions of their brand, conference-speaking slots are increasing in value. Stage time can range from a five-minute-interruption marketing slot to a full-session buyout. Transparency.

Conference 75

Conference Education Leadership Content 75