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Turn Your Social Media Goals Upside Down

Association Adviser

It shows all too clearly that social media is still considered a broadcast medium by many associations. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. That’s a huge missed opportunity. percent agree).”

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

That’s the beauty of thought leadership. Thought leadership is an old idea that has been made new again. The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. My YouTube examples don’t quite fit this lofty definition.

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Association Brain Food: 1.12.24

Reid All About it

She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. Unlike social media platforms, your association controls your mobile app platform—a tangible reminder of membership benefits. Member mobile app. Wait, there’s more WTF is the fediverse? 1 CAE credit.

LMS 266
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Association Brain Food: 1.5.24

Reid All About it

TopClass LMS analyzed their social media analytics to find out which of their posts resonated most with the association community in 2023. I’ll definitely make her party prosciutto bundles and double blue canapés again. Hot association topics. If any of these topics are on your mind, you’ll find lots of good reads on their blog.

Revenue 277
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10 Tactics to Increase Online Community Engagement

MemberClicks

From disorganized messaging to confusing landing pages to ineffective donation strategies, community engagement is a hot mess at many companies, corporations and nonprofits alike. A simple definition of online community engagement is the amount of interaction between your organization and its members in the digital space.

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What 15 Year-Olds Can Teach Organizations About Content Strategy

Higher Logic

This guest post is by Jill Andreu, Naylor’s vice president of content strategy and development. Jill is responsible for the overall strategy, direction, leadership and management of Naylor’s editorial department. She doesn’t call it content strategy. The Five W's (for content strategy).

Content 120
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Association Brain Food Weekly: 10.22.21

Reid All About it

Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. talking about the return to the workplace—definitely worth the 33 minutes. .

San Diego 195