Optimist Consulting

FEBRUARY 24, 2016

Develop a ‘curious’ culture within your organisation so that staff are always on the lookout for interesting or unusual stories that stand out and strike a chord. So you’ll need to look at developing blogs, videos audio and imagery to carry the stories. Find the stories. Where can you find stories? Ask your members on social media.

Case Study 100

Case Study Social Media Recruiting Recruitment 100

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. For example, your membership service is likely to offer benefits to members, volunteering opportunities and professional career development activities. What do you need to promote across the year? How can you segment them? .

Marketing 100

Marketing Newsletter Social Media Recruiting 100

Optimist Consulting

JANUARY 27, 2016

Understanding how your members and potential members experience your organisation is an important insight in membership development. Mapping your membership touchpoints is a great way to start the year.

Review 100

Review Member Experience Member Research Examples 100

Optimist Consulting

SEPTEMBER 24, 2013

The Chartered Institute of Public Relations recently announced that it has developed a partnership with the National Citizen Service , a community programme which provides opportunities for 16 and 17 year olds to gain skills which could be useful in the workplace. Getting involved with a third party. Future Forward is one in London.

Recruiting 100

Recruiting Recruitment Event Planning Education 100

Optimist Consulting

OCTOBER 27, 2016

The guidance has been developed by The Charity Commission , Grant Thornton and Zoe Amar Communications. Many digital tools are free or low cost, but it takes resource to develop, deliver and manage them.

Social Media 100

Social Media Strategy Resources Committee 100

Optimist Consulting

JULY 1, 2015

It’s positive news to see that organisations are developing their membership package and exciting that membership organisations are now being bold enough to cover the costs of these new services – I think this is a bit of a shift for the sector. These are the three insights that stood out for me: 1.

Survey 100

Survey Report Review Cost 100

Optimist Consulting

JULY 1, 2015

It’s positive news to see that organisations are developing their membership package and exciting that membership organisations are now being bold enough to cover the costs of these new services – I think this is a bit of a shift for the sector. These are the three insights that stood out for me: 1.

Survey 100

Survey Report Review Cost 100

Optimist Consulting

MAY 13, 2015

It’s positive news to see that organisations are developing their membership package and exciting that membership organisations are now being bold enough to cover the costs of these new services – I think this is a bit of a shift for the sector. These are the three insights that stood out for me: 1.

Survey 100

Survey Report Review Cost 100

Optimist Consulting

MARCH 30, 2015

Why did you develop the e-card? It made sense for us to look at developing a way of bringing the membership card to the smartphone. We have been working with membership organisations for over 10 years and have observed the gradual transition to online and digital solutions.

Social Media 100

Social Media Discount System Cost 100

Optimist Consulting

MARCH 30, 2015

Why did you develop the e-card? It made sense for us to look at developing a way of bringing the membership card to the smartphone. We have been working with membership organisations for over 10 years and have observed the gradual transition to online and digital solutions.

Social Media 100

Social Media Discount System Cost 100

Optimist Consulting

MARCH 30, 2015

Why did you develop the e-card? It made sense for us to look at developing a way of bringing the membership card to the smartphone. We have been working with membership organisations for over 10 years and have observed the gradual transition to online and digital solutions.

Social Media 100

Social Media Discount System Cost 100

Optimist Consulting

FEBRUARY 23, 2017

This surge in interest naturally creates an ongoing requirement for the development of fresh content to populate multiple channels. So how do you keep up with demand while maintaining quality? Start from the right perspective. Generating valuable content doesn’t have to be an arduous process.

Content 100

Content Social Media Review Survey 100

Optimist Consulting

DECEMBER 18, 2014

He talked about strategies and challenges for social media at RICS, the 120,000-member-strong organisation that serves development and management of land, real estate, construction and infrastructure professionals. It was a very insightful presentation that chartered their social media journey.

Social Media 100

Social Media Guidelines Review Tips 100

Optimist Consulting

OCTOBER 30, 2014

The following six steps outline the basic route to developing an MVP: Determine an ‘ideal’ member; acknowledging that not all members are necessarily ‘ideal’ and so not all members need to be met with an enticing value. Everyone recognises that what you deliver to your members IS NOT the same as what your members value. The 6 steps.

Course 100

Course Team Communications Products 100

Optimist Consulting

AUGUST 12, 2013

I’d agree with much of what he was saying in terms of membership development. Let go of central control. Embrace those beyond traditional membership. Change into a movement not just a party. The set up of political parties hasn’t changed in decades.

Social Media 100

Social Media Recruiting Recruitment Examples 100

Optimist Consulting

MAY 16, 2011

Get them involved if you can, develop your relationship with them and use them to promote your messages inside and out. Identify the best person and develop the relationship. “We all need to attend the exhibition, as it helps us gain profile and last year it resulted in £000 of new business”.

Marketing 100

Marketing Team Communications Review 100

Optimist Consulting

MAY 15, 2015

This is great news as it highlights the importance professional bodies now place on ensuring members continue to build on their skills through continuing professional development (CPD). It is a great sign that professional bodies are now diversifying their sources of income rather than just relying on membership fees.

Review 100

Review Social Media 100

Optimist Consulting

MAY 15, 2015

This is great news as it highlights the importance professional bodies now place on ensuring members continue to build on their skills through continuing professional development (CPD). It is a great sign that professional bodies are now diversifying their sources of income rather than just relying on membership fees.

Review 100

Review Social Media 100

Optimist Consulting

MAY 13, 2015

This is great news as it highlights the importance professional bodies now place on ensuring members continue to build on their skills through continuing professional development (CPD). It is a great sign that professional bodies are now diversifying their sources of income rather than just relying on membership fees.

Review 100

Review Social Media 100

Optimist Consulting

JULY 20, 2016

Develop a strong business case: If you are asking your members to consider a significant change, you will need to prepare a proper business case and present all the information you would expect to see if you were faced with such a change: include benchmarks, research and financial models to support your case.

Communications 100

Communications Proposal Project Social Media 100

Optimist Consulting

MARCH 30, 2015

Technology develops quickly, so there could be new enhancements delivered any day that you could take advantage of. Yet I know from talking to my clients that delivering a user-friendly self-service experience for members can be difficult. In my experience, you need to keep continually trying to enhance the experience.

Survey 100

Survey Social Media Report Recruiting 100

Optimist Consulting

MARCH 30, 2015

Technology develops quickly, so there could be new enhancements delivered any day that you could take advantage of. Yet I know from talking to my clients that delivering a user-friendly self-service experience for members can be difficult. In my experience, you need to keep continually trying to enhance the experience.

Survey 100

Survey Social Media Report Recruiting 100

Optimist Consulting

MARCH 30, 2015

Technology develops quickly, so there could be new enhancements delivered any day that you could take advantage of. Yet I know from talking to my clients that delivering a user-friendly self-service experience for members can be difficult. In my experience, you need to keep continually trying to enhance the experience.

Survey 100

Survey Social Media Report Recruiting 100

Optimist Consulting

JULY 9, 2014

The CIPD (Chartered Institute of Personnel and Development) offer a range of Podcasts which include members talking about various HR subjects. The Institute of Fundraising has a selection of short videos of members talking about why they are members of the IoF.

Content 100

Content Marketing Case Study Video 100

Optimist Consulting

MAY 22, 2014

The programme was developed after extensive research amongst existing players, members and also non-players. An extremely enthusiastic Katy Ritchie from England Netball talked about their ‘Back to Netball’ programme which has helped England Netball membership grow by 25% across five years.

Recruiting 100

Recruiting Recruitment Social Media Maine 100

Optimist Consulting

MARCH 30, 2015

Having established what you want to achieve, you need to develop the campaign and roll it out. How can you bring together your communications spend to ensure that overall the organisation is delivering its messages and making the most impact with its funds? Create the campaign(s). The team need to agree on which metrics matter.

Communications 100

Communications How To Team Tools 100

Optimist Consulting

MARCH 30, 2015

Having established what you want to achieve, you need to develop the campaign and roll it out. How can you bring together your communications spend to ensure that overall the organisation is delivering its messages and making the most impact with its funds? Create the campaign(s). The team need to agree on which metrics matter.

Communications 100

Communications How To Team Tools 100

Optimist Consulting

MARCH 30, 2015

Having established what you want to achieve, you need to develop the campaign and roll it out. How can you bring together your communications spend to ensure that overall the organisation is delivering its messages and making the most impact with its funds? Create the campaign(s). The team need to agree on which metrics matter.

Communications 100

Communications How To Team Tools 100

Optimist Consulting

SEPTEMBER 26, 2012

Raise your profile and online presence to help develop your business. An example: Not: “Free directory entry for every member” Try: “Free listing on the web directory which is visited by 10,000 visitors a year. Inclusion in the directory is worth £500”.

San Diego 100

San Diego Communications Directory Video 100

Optimist Consulting

APRIL 9, 2013

skills development. The Aspiring Professionals Programme (APP) is a completely free of charge programme for high-achieving sixth-formers from low-income backgrounds in Birmingham, Glasgow, Leeds, Liverpool, London, Manchester and Nottingham. The programme supports them to get into university and then into their chosen profession.

Sample 100

Sample Industry 100

Optimist Consulting

DECEMBER 11, 2013

Membership bodies should think about developing a content plan as part of their marketing planning if they don’t have one. Whilst the research is completed by for-profit marketing professionals the report offers some interesting insights for membership body marketeers: 1) 42% have a content marketing strategy.

Content 100

Content Report Marketing Social Media 100

Optimist Consulting

MARCH 30, 2015

The ONA used crowdsourcing to build a DIY ethics code for online news outlets to adopt.The US-based Online News Association launched a project to develop a crowdsourced ethics code. The development of the code was in part a reaction to the scrutiny that online news outlets underwent following the Boston Marathon bombings.

Examples 100

Examples Boston Proposal Video 100

Optimist Consulting

MARCH 30, 2015

The ONA used crowdsourcing to build a DIY ethics code for online news outlets to adopt.The US-based Online News Association launched a project to develop a crowdsourced ethics code. The development of the code was in part a reaction to the scrutiny that online news outlets underwent following the Boston Marathon bombings.

Examples 100

Examples Boston Proposal Video 100

Optimist Consulting

MARCH 30, 2015

The ONA used crowdsourcing to build a DIY ethics code for online news outlets to adopt.The US-based Online News Association launched a project to develop a crowdsourced ethics code. The development of the code was in part a reaction to the scrutiny that online news outlets underwent following the Boston Marathon bombings.

Examples 100

Examples Boston Proposal Video 100

Optimist Consulting

APRIL 9, 2013

Thankfully, recent developments have made the issue less difficult. Over time, integrated suites have improved and the range and depth of functionality is far better than it used to be.

Software 100

Software System Technology Team 100

Optimist Consulting

MAY 15, 2015

In this fast-developing digital world we live in, design may well be the only thing that helps you stand out and grab attention. Design is worth paying for. Design is more than just tools; it is also the experience, expertise and eye of a trained professional. Sometimes, however, you might need to do something quickly and cheaply.

Tools 100

Tools Maine Library Price 100

Optimist Consulting

MAY 15, 2015

In this fast-developing digital world we live in, design may well be the only thing that helps you stand out and grab attention. Design is worth paying for. Design is more than just tools; it is also the experience, expertise and eye of a trained professional. Sometimes, however, you might need to do something quickly and cheaply.

Tools 100

Tools Maine Library Price 100