Higher Logic

MARCH 12, 2019

Picture this: Last month, your marketing department sent five emails to members promoting your annual event, while your membership department called members three times about the event. On top of this, your events team sent out two reminder emails. This will look different depending on what tools you’re currently using.

Communications 174

Communications eBook Tools Team 174

Membersuite

FEBRUARY 17, 2022

If you align member and market needs with your mission, you’ll discover plenty of overlap where you can offer revenue-generating solutions. You have a larger non-member market you can cultivate and tap into. You have a larger non-member market you can cultivate and tap into. Education licensing. Offer a customization option.

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Revenue Certificate eBook Education 135

Association Briefings

DECEMBER 19, 2020

The smart use of data can have a profound impact on all sectors of an association - membership, marketing, communications, meetings, education, and advocacy. Creating these member experiences is one of the most complex challenges an association’s marketing team faces today. Member data is the most valuable asset of any association.

Marketing 52

Marketing eBook millennials Cost 52

Higher Logic

JULY 19, 2018

Without that personalization, we often lose interest and unsubscribe from email lists long before completing the call-to-action that the marketer sending the email was hoping for. Not all emails are created equal—no one wants every email you send to the entire membership. Perplexed by personalization?

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Tips eBook Newsletter Marketing 159

Associations Now

SEPTEMBER 3, 2019

An analysis from the marketing firm GetResponse found open and click rates surged when just one message was sent per week. The report also found that the first hour after an email is sent is key. Marketers that send one newsletter have an average open rate of 33.4 percent when a second email is added.

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Newsletter eBook Analysis America 92

Higher Logic

OCTOBER 25, 2018

When you rely solely on an AMS to target every single objective, you’ll likely notice a natural shift to mediocrity, when other built-in tools could deliver better quality (such as email marketing, event registration, and website functionality). Have You Integrated Marketing Automation Tools? What Are They Telling You?

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Tools Member Experience Software Marketing 176

Reid All About it

MAY 29, 2020

Virtual event ebook. Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform.

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San Diego Strategy North Carolina Conference 259

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Step 7: Market, market, market! What is a Membership Drive?

How To 130

How To Discount Social Media Software 130

Association Success

SEPTEMBER 23, 2020

Inbound marketing might seem intimidating at first. But the good news is that you can kick off your inbound marketing journey without creating new content from scratch. . A one-pager is a classic marketing tool that your association almost certainly uses already. After all, producing compelling content is no small feat.

Content 78

Content How To Newsletter eBook 78

Disciple Media

MAY 24, 2023

Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. In the guide below we’ll cover all aspects of creating an email list that will become an integral part of your growth strategy. Will you use email to augment digital ads?

How To 36

How To Email Marketing Newsletter Discount 36

Nimble AMS

MARCH 20, 2018

From email marketing to volunteer management, the Salesforce AppExchange offers more than 3,500 applications for associations to advance their mission. Learn how in our free ebook. The primary drivers are these: Performance, scalability and security. Ecosystem and Extensibility. Innovation. Learn More.

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Software Association Management eBook Innovation 78

Aptify

DECEMBER 6, 2017

One of the most important players in your association marketing plan doesn’t have a place in the org chart, doesn’t have an office, and doesn’t even get vacation time. You take this player for granted as long as they assist your marketing efforts. Does it support your association marketing plan in a 21st century way?

Marketing 56

Marketing Software Content Process 56

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

Newsletter 52

Newsletter Tips eBook Content 52

SilkStart

JULY 5, 2017

A typical AMS will contain a comprehensive set of features like a full website, email marketing, online invoicing and payments, member/company directories, donation campaigns, event management, a job board, and multi-chapter management. Download the eBook here. Download the eBook here. How to know if you need an AMS?

Software 47

Software Association Management eBook Directory 47

Reid All About it

JULY 21, 2017

Your weekly list of free webinars and events for the association community… Yesterday I went on an ebook buying rampage thanks to BookBub. Host: American Marketing Association. Grow Your Event with Digital Marketing That Works. For most event marketers, email is still the primary go-to tool. Duration: 1 hour.

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Las Vegas DC Mooc Nevada 231

Higher Logic

MAY 29, 2020

Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts. According to Marketing General Inc, these are the top four challenges to associations’ member retention: Members’ lack of engagement with the organization (41%).

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Social Media Tools Member Engagement Revenue 254

Disciple Media

DECEMBER 27, 2023

Product bundle This model works well if you have a range of digital products like courses, eBooks, or templates. Some platforms come with extra bells and whistles like community forums and marketing tools. Market your business Marketing your business is where the fun begins.

How To 36

How To Library FAQ Content 36

Reid All About it

MARCH 17, 2017

Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Presenter: Mark Bornstein, vice president, content marketing, ON24, Inc. Have no fear. Be careful what you click!

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DC Washington America eBook 150

Reid All About it

OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. How to explain content marketing to anyone. Content Marketing Institute ). New Yorker ). 1 CAE credit. Host: ON24.

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DC Las Vegas Washington Review 170

SCD Group

FEBRUARY 18, 2014

Rather than focusing on how many emails we should send members or how members should handle “information overload,” let’s look at how we can improve the effectiveness of our email marketing. For more information on this topic, Brian Clark of Copyblogger offers a free ebook on email marketing. #4

Email Marketing 40

Email Marketing eBook Communications Video 40

Reid All About it

MARCH 23, 2018

WBT Systems shares some of the tips they learned from online marketing expert (and multi-millionaire course provider) Amy Porterfield about using webinars as lead generation for online courses. Vice President & Chief Marketing Officer, National Association of Home Builders. Successful Negotiations in a Seller’s Market.

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Case Study Email Marketing DC Washington 45

MemberClicks

MARCH 28, 2023

Once you have your budget, you can narrow down how much of your wants and needs you’re able to make a reality based on the platforms on the market. With a focus on membership sites, online courses and coaching programs, Memberium offers various features to help organizations create and manage engaging member experiences.

Membership Management 52

Membership Management Software Directory Course 52

Disciple Media

SEPTEMBER 30, 2020

Here are a few examples: Create a marketing funnel. When people click on the ad, they are asked to exchange their email address for the desired content. This monetization option mainly applies to people selling high-ticket items such as corporate training or specialist services, such as freelance graphic design or marketing services.

Maine 36

Maine Content Products Class 36

Reid All About it

APRIL 13, 2018

Does your email marketing program deliver the way you want it to? Whatever your answer, check out the helpful email deliverability tips from Ernie Smith at Associations Now. Lisa Murton Beets at the Content Marketing Institute shares eight questions you need to ask before starting down that path. Yes, no, maybe so?

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DC Washington Revenue Chicago 30