Tue.Sep 09, 2014

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Explaining Marketing to a Kid

Spark Consulting

'A few years ago, the association that I was working for had probably the best “bring your kid to work” day I’ve ever seen. One of our activities was a “career scavenger hunt,” where the kids had to find the people who were participating, and then each of us had prepared some sort of activity to help the kids understand what we do.

Marketing 228
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Hack attacks: Headed your way?

Aaron Wolowiec

'Home Depot. Apple Inc. (celebrity nude photos). Target (last Christmas). JP Morgan Chase. The list goes on and on. It seems every day we hear about another cyber security attack. While the attacks have targeted big businesses and corporations, associations, small businesses and nonprofits aren’t immune to security breaches, association experts have said.

Report 142
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Digital is More than Technology

Jamie Notter

'Digital is a mindset. We’ll be exploring that more in our upcoming book, but I was flipping through Altimeter’s 2014 “ State of Digital Transformation ” report, and in the companies they surveyed (88% of whom reported being in the middle of a digital transformation initiative), the most important challenge they faced was not limited resources, not thinking beyond a “campaign mentality,” and not even securing the executive support of leadership.

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5 Recommendations for a Winning Communications Strategy

Association Adviser

'With the evolving communications landscape delivering more messages and advertisements to your members than ever before, it’s getting harder to rise above the static to get your messages heard. The. For more about this topic, click on the headline.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Biking Is Booming: The Bike-Share Industry Gets Its Own Association

Associations Now

'As more communities adopt bike-sharing programs, key stakeholders in the industry have launched the North American Bikeshare Association to provide a forum for programs to share best practices and advocate for favorable policy initiatives. Last weekend, it marked a big moment: its first annual meeting. Bike sharing is no longer a fad. With programs in a reported 36 U.S. cities and with more on the way, the bike-share industry is booming, and a new association is gearing up to help represent and

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Member Needs Should Drive Your Tech Efforts

Associations Now

'With technology becoming a bigger driver of member interest than ever, associations should be ready to build tech products that serve member needs. For one big-name organization that’s heeding that call, the solution came in the form of a hardware partnership. Here’s a riddle for you: A household name starting with the letter “A” is about to release a groundbreaking tablet computer, teaming with one of the largest retailers in the world to get the device into millions of

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Yes, You Can Restructure Your Association Governance Model!

SCD Group

'Guest Post by Marilyn Jansen, Association Management Center Name of Association: A certification board in healthcare Description of the Organization: Currently 1000 certificants; 7 member commission, with 3 Task Forces/3 members each; $400,000 budget The Problem: A top-heavy governance structure for a small organization was too complex, preventing strategic decisions and making it challenging for the group to grow.

Chicago 67
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Kentucky Distillers Bring Class to First Membership Drive

Associations Now

'Making a Big Bet Distilleries across Kentucky have big long-term plans for their main product. Last year the industry filled more than 1.2 million barrels with bourbon, a level not seen since 1970, anticipating that the drink’s popularity will continue a generation from now. It’s a big risk—a $500 million industrywide expansion over the past few years—with a huge potential payoff. “We’re in the largest expansion mode since the end of prohibition,” Kentucky Distille

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A Guide to Evaluating Networks

Beth Kanter

'Note from Beth: I met Madeleine Taylor back in 2009 while I was Visiting Scholar at the David and Lucile Packard Foundation. This was fairly early in the Foundation’s exploration of networks and Madeleine came in to discuss her approach to evaluating networks. We draw a lot of network depictions on napkins and had an amazing conversation. I captured it in this blog post.

Project 54
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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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NFL Players Union Helps Former Players Get a Leg Up

Associations Now

'3.5 The number of years that the average NFL career lasts, according to a 2013 GQ article on players’ salaries. While the average player makes $1.1 million per year, roughly 90 percent end up broke within a decade of leaving the league. Working with Indiana University, the NFL Players Association is offering its members access to an MBA program.

Indiana 74
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Global Growth: 3 Tips for Launching an International Certification

Associations Now

'Locally based content experts and the right partnerships are the keys to success in global certification expansion, according to the HR Certification Institute. HRCI, whose global network includes 100 countries, recently announced plans to expand into Mexico. Human resources professionals in Mexico are about to get a boost in professional development.

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Tuesday Buzz: What Apple’s Got Up Its Sleeve

Associations Now

'A Reminder for Event Planners The Apple presentation even had something of value for event planners, in the form of a lesson learned: When webcasting an event, make sure the feed’s working. For the first half hour, as the iPhone 6 was being announced, the company’s live video stream repeatedly conked out because of high demand and had serious AV problems—a Chinese translation was playing on many feeds, and the video repeatedly jumped out of order.

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Best Benefit Ever: A Legal Hotline for the Evangelical Press

Associations Now

'Members of the Evangelical Press Association can now call on a higher power when looking for legal advice. What’s the benefit? The Evangelical Press Association’s new program for reporters and editors of Christian publications is intended “to help guide these members as they establish their publishing procedures, navigate rights issues, and encounter other questions” related to publishing law, according to the association.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Four Become One: Fruit Associations Merge Operations in Washington

Associations Now

'In an effort to consolidate operations and create a single voice for their industry, four associations joined forces and formed the Washington State Tree Fruit Association earlier this month. With the mergers, though, came goodbyes for longtime leaders. They may not all be from the same tree, but they all help produce fruit. And now the groups are all working together.