Wild Apricot

OCTOBER 21, 2014

'Here are some tips and insight on content marketing based on a recent Small Membership Advisory Community session.

Content 254

Content Marketing Tips 254

YourMembership

OCTOBER 21, 2014

Your design choices create the first impression, and lasting perception, of your association in the minds of members, prospective members and your industry. Your branding – your logo, artwork, photography, colors, layouts, fonts, etc. – creates the first overall image someone experiences when looking at your web presence, marketing and member communication pieces and should be valued with the true significance it carries.

Newsletter 150

Newsletter Revenue Marketing Communications 150

Aaron Wolowiec

OCTOBER 21, 2014

'This month’s guest blog post is by Kent Agramonte, a marketing supervisor at Naylor. He has four years’ experience helping associations with member surveys and data. It was originally posted at AssociationAdviser. Are you interested in submitting a guest post? Contact Kristen Parker at kristen@eventgarde.com. Kent Agramonte, marketing supervisor at Naylor LLC.

Survey 142

Survey How To Sample Revenue 142

Jamie Notter

OCTOBER 21, 2014

'One of the hallmarks of technology and software design is the focus on user and user experience. As I pointed out last month , organizations typically do not consider their internal users (i.e., employees) when they design the organization and its culture, but they probably should. Early technology design was not so user-friendly. We had clunky systems with really thick manuals.

Software 118

Software Leadership System Technology 118

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Member Engagement

Association Adviser

OCTOBER 21, 2014

'Susan Neely, CAE president and CEO of the American Beverage Association and newly elected Chair of the ASAE Board of Directors believes you can’t just report the news to your members; you have to. For more about this topic, click on the headline.

Revenue 107

Revenue Leadership Report Marketing 107

Association Adviser

OCTOBER 21, 2014

'Associations are increasingly turning to video to connect with members and potential members of all ages. More than one in six respondents (17 percent) to our latest poll told us that webinars and. For more about this topic, click on the headline. Did You Know?

Video 94

Video Conference Technology 94

Associations Now

OCTOBER 21, 2014

'The Right Way to Shut Down Scott says it’s rare for a service to sunset its offerings in a way that protects users, but there are examples of companies doing the right thing. He cites Apple’s lengthy transition from MobileMe to iCloud, in which the tech giant gave users a year to remove their data, as “a good example of how it could be done.” The online game Glitch, meanwhile, is something of a “gold standard” as shutdowns go—the creators made efforts to open

Team 87

Team System Project Content 87

Association Adviser

OCTOBER 21, 2014

'As we discussed in Part 1, there are more ways than ever for associations to communicate with members, so it’s only natural to assume there are more ways for associations to earn non-dues revenue. For more about this topic, click on the headline.

Revenue 93

Revenue Communications 93

Associations Now

OCTOBER 21, 2014

'To shine a light on the country’s skills gap, the American Staffing Association released a new index that quantifies the hardest-to-fill occupations. With this tool, ASA hopes staffing firms can better develop skills training in those fields. The American Staffing Association is tackling the U.S. skills gap. Last week, ASA introduced a new tool to track America’s hardest-to-fill occupations, in an effort to identify the skills needed to fill those jobs.

Tools 84

Tools Education Examples Report 84

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Association Adviser

OCTOBER 21, 2014

'Association execs offer frank insights about what’s working and not working in the NDR trenches. Do you have to choose between cool and cash flow? The post 10 Things You Need to Know About Non-Dues. For more about this topic, click on the headline.

Tennessee 91

Tennessee Revenue Florida Marketing 91

Velvet Chainsaw

OCTOBER 21, 2014

'All conference education has a dirty little secret. And it’s bigger and dirtier than most. The big skeleton in the conference closet is that most attendees will forget the majority of what they hear during the event. The current design of the education session sabotages your learning and retention. Let’s Waste The Company’s Money No one says, “Hey, let’s spend a lot of money and time to attend a conference and participate in education sessions that we will never remember.

Conference 74

Conference Education Content Recruiting 74

Association Adviser

OCTOBER 21, 2014

'Munich’s U-bahn (Untergrundbahn, underground rail) and S-bahn (Stadtschnellbahn, commuter rail) require tickets, but the train stations do not have turnstiles. Which means the trains are technically. For more about this topic, click on the headline.

Louisiana 83

Louisiana Resources 83

Associations Now

OCTOBER 21, 2014

'For a notion to be truly original, there has to be a chance it won’t even work, one association CEO says. Also: the role political polarization plays in the news we read. National Fluid Power Association CEO Eric Lanke was knee-deep in innovative ideas over the weekend, reviewing proposals for the ASAE Foundation’s Innovation Grants Program.

Innovation 70

Innovation Proposal Review Report 70

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Price

Association Adviser

OCTOBER 21, 2014

'Associations are increasingly turning to video to connect with members and potential members of all ages. More than one in six respondents (17 percent) to our latest poll told us that webinars and. For more about this topic, click on the headline. Did You Know?

Video 82

Video Conference Technology 82

Associations Now

OCTOBER 21, 2014

'A European science association is giving up-and-coming geochemists the chance to boost their careers with international networking. What’s the benefit? One of the best ways for associations to appeal to industry newcomers is with the promise of career-development opportunities. And the European Association of Geochemistry takes this benefit to the next level with the lure of networking on a global scale.

Discount 67

Discount Newsletter Conference Course 67

Association Adviser

OCTOBER 21, 2014

'Susan Neely, CAE president and CEO of the American Beverage Association and newly elected Chair of the ASAE Board of Directors believes you can’t just report the news to your members; you have to. For more about this topic, click on the headline.

Revenue 80

Revenue Leadership Report Marketing 80

Associations Now

OCTOBER 21, 2014

'While the consortium that manages the networking standard behind the internet’s backbone wants to keep modern standards fast, it’s aiming for new standards that balance speed with real-world applications. The average home user needs a fast internet connection. In a cloud-focused data center, though, even that swift speed may not be fast enough for the amount of data that’s constantly moving from server rack to server rack.

California 64

California Proposal Technology Software 64

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Survey

Association Adviser

OCTOBER 21, 2014

'Association execs offer frank insights about what’s working and not working in the NDR trenches. Do you have to choose between cool and cash flow? The post 10 Things You Need to Know About Non-Dues. For more about this topic, click on the headline.

Tennessee 80

Tennessee Revenue Florida Marketing 80

SCD Group

OCTOBER 21, 2014

'Microsoft CEO Satya Nadella In a story headlined “Interview: How Nadella plans to upend Microsoft,” USA Today’s Marco della Cava, gave excellent insight. Here are three paragraphs that I thought valuable for association executives: "You need new concepts with new innovation, and you have to have new capability and culture to go after those new concepts," he says.

Leadership 64

Leadership Innovation Technology Association Management 64

Associations Now

OCTOBER 21, 2014

'Last week Google announced significant changes to its search engine designed to discourage users from accessing websites that trade in pirated materials. The British Phonographic Industry, which has been the most active trade group in fighting online piracy, welcomed the changes. About a month ago, the British Phonographic Industry (BPI) set a record that it wasn’t all that comfortable about hitting—it topped 100 million URLs in U.S.

Video 61

Video System Industry Report 61

Tom Morrison

OCTOBER 21, 2014

'Everyday technology is changing our lives. It''s changing how consumers live and purchase. It''s changing how companies do business and market their products. For an association, technology can be an association''s best friend, or its worst enemy. Back in the day, it used to be, that only well funded companies had the resources to develop technology that could alter our economy.

Revenue 40

Revenue Technology Committee Industry 40

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Content

Associations Now

OCTOBER 21, 2014

'New offerings from HBO and CBS could signal the end of cable television as we know it. But that’s of no concern to the American Cable Association, and here’s why. The cord-cutting community received some much-welcomed news last week when both HBO and CBS announced that they will soon be offering subscription-based internet streaming services. With HBO’s online subscription and CBS’s $6-per-month All Access program, the companies join the likes of Netflix, Hulu, and Amazon Prime, which seek to b

New York 61

New York Content Review Industry 61