YourMembership

MAY 9, 2019

Email tops the list of easiest communication channels to consume, most likely to keep members engaged, and most powerful storytelling. The question is, are you using email in a manner that your members desire? According to the Community Brands Member Loyalty study, email tops the list of easiest communication channels to consume, most likely to. The post Let Your Members Determine Email Frequency appeared first on YourMembership.

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Higher Logic

MAY 16, 2019

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Technology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join. A member’s experience with your association or nonprofit used to look different.

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Associations Now

MAY 27, 2019

If the wrong visitors dominate traffic on your association’s website or if pages targeted at members aren’t carrying their weight, look at ways to change that conversation. Here are a few ideas. How do you ensure that the people showing up at your digital front door are the ones you want to welcome—and that you’re not scaring them off? It’s a multipronged question, and one that requires some sophisticated thinking.

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Wild Apricot

MAY 9, 2019

Crowdfunding for nonprofits might seem intimidating, but many organizations are using it to great success. In this post, I break down the steps your organization needs to take to succeed as well as reviewing 5 common crowdfunding platforms.

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Spark Consulting

MAY 15, 2019

In my previous post in this series, I concluded with the question: What role, if any, does supplier membership play in this ecosystem? Lewis responded with a strong statement that suppliers should NOT be association members , because they have “divergent interests and motivations” for their relationships with your association. I would argue that there is, or at least can be, a role for supplier membership.

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YourMembership

MAY 3, 2019

Members are the lifeblood of associations – they help your organization fulfill your mission, not to mention, small staff associations report nearly half of their revenue comes from membership dues. Memberships propel your organization forward, so it’s no surprise that increasing membership is a top goal for many associations. Community Brands survey of small-staff associations.

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Tips Revenue Survey Report 318

WBT Systems

MAY 13, 2019

Will Your Association’s Credentials Become an Alternative to College? Read more about Will Your Association’s Credentials Become an Alternative to College?

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Higher Logic

MAY 23, 2019

Onboarding new members is a critical step for associations, and often one that is missed or under-emphasized. That first year of membership has a big influence on whether that member will renew with you. If you’re onboarding with the goal of retention (and you should be), it’s all about connecting your members and continuing to engage them at strategic touchpoints.

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Wild Apricot

MAY 15, 2019

Here are 7 proven ways to increase Member Retention. Expert Advice, Real life examples, research, and more. By the end, you'll have the blueprints to create a solid strategy to start increasing member retention at your organization right away.

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Examples Strategy Organization 387

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Association Leaders

MAY 31, 2019

I view leadership as a journey. Like most journeys it has its highs and lows. Sometimes I am working on all cylinders and practicing great leadership techniques. Other times, I struggle and find myself practicing more of the “don’ts” than the “do’s” of leadership. I suspect most leaders have similar experiences. Like most worthwhile things in life, I find when I’m struggling with leadership I need to go back to the basics – to remember that leadership isn’t about ME – it’s about others!

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Blue Sky eLearn

MAY 16, 2019

A volunteer member once enthusiastically told me “I love a good binder!” I’ve taken that to heart over the years and have created many, many good binders. Why? To preserve the online education programs and processes I worked so hard to put in place! At some point, circumstances that may or may not be in your control will dictate that someone else is going to need to review past decisions in order to make future ones.

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Tips FAQ Education Sample 211

Reid All About it

MAY 31, 2019

The weekly list of free educational events and resources for the association community… Since reading is the first step in the professional development journey, wouldn’t your association want to encourage members (and others in your audience) to develop a reading habit? WBT Systems looks at the state of reading in the U.S. and suggests ways you can help members overcome the typical obstacles to reading.

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WBT Systems

MAY 7, 2019

How to Increase Non-Dues Revenue without Nickel-and-Diming Members. Read more about How to Increase Non-Dues Revenue without Nickel-and-Diming Members.

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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Spark Consulting

MAY 2, 2019

Thanks to the generosity of my friend and colleague Ed Barks , I had the opportunity to attend Influence Across America: The Rise of State and Local Power and the Impact of Digital Media , a National Digital Roundtable panel event at the Newseum earlier this week. Panelists shared some interesting and disturbing statistics, as well as good advice for breaking through the noise and getting local and national media attention for your organization’s signal.

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Wild Apricot

MAY 23, 2019

Here's an easy, step-by-step guide on how to create a donation website that will drastically boost your online donations — plus ten great examples to inspire you.

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Examples How To 368

Association Leaders

MAY 21, 2019

Being a volunteer association leader can be very rewarding both professionally and personally. At the same time, it can be one of the most challenging undertakings for a leader. Let’s face it – people who choose to lead are typically the busiest people we know. There is an old adage, “If you want to get something done, give it to someone that doesn’t have time to do it”.

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Blue Sky eLearn

MAY 13, 2019

Associations are always looking for new and creative ways to drive additional non-dues revenue. At a recent Association SIG Summit, Blue Sky Client Success Manager, Kara Adams, joined a group of association executives as they crowdsourced ideas to drive non-dues revenue. We hope by sharing the ideas below, that you’ll be inspired to try some of these out within your own organization.

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Revenue Certificate Social Media Course 168

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2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Reid All About it

MAY 24, 2019

The weekly list of free educational events and resources for the association community… Billhighway asks, “ Do your chapter awards spark joy? ” If your chapter awards program has turned into an obligatory yet tortuous task and yawn-inducing night of ho hum, take a look at Billhighway’s new series of posts. They suggest ideas for unconventional approaches to awards programs; increasing entries ; scoring, selecting, and awarding winners ; livening up the award presentation; and sharing

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WBT Systems

MAY 20, 2019

Who’s in Charge of Talent Development at Your Association? Read more about Who’s in Charge of Talent Development at Your Association?

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Higher Logic

MAY 8, 2019

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. What to open? What to ignore? It’s a relatable circumstance for anyone with an email address (and fun fact: active email accounts are expected to hit 5.6 billion by 2019). Keep this in mind when trying to reach your busy members.

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Tips Email Marketing Newsletter Communications 166

Wild Apricot

MAY 2, 2019

Wondering how to keep your members around forever? Here are 9 ways you can improve their member experience of your organization and engage your members more than ever.

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Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

Analysis

Association Leaders

MAY 2, 2019

Remember the phrase “Jack of all trades and Master of none”? Some people think of Association Management Companies (AMCs) as just that – Jack’s of all trades but masters of none. That perception is simply not true. AMCs are Masters of One, not Jacks of All. In fact, the opposite is quite true. Association’s that hire their own employees as staff (especially small to mid-sized associations) tend to ask their employees to be more “generalists” in association management than “specialists”.

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YourMembership

MAY 20, 2019

Ready for something innovative, insightful, and inspirational? We’ve got just the thing! Xperience 2019, the preeminent technology show for association, nonprofit, and K-12 school leaders! Created by Community Brands, the immersive digital experience is packed with new product announcements, user training, inspirational keynotes, research, education, a bustling expo hall, and valuable networking opportunities.

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Innovation Education Products Technology 150

Reid All About it

MAY 17, 2019

The weekly list of free educational events and resources for the association community… Superstition Mountains Wilderness, AZ. Colleges isn’t the only path to success these days. Many young adults are finding other ways to obtain the skills and knowledge they need to succeed, including credentialing programs. WBT Systems explains why the “education hacking” movement is growing and how your association can attract this new market.

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WBT Systems

MAY 27, 2019

Are Your Members Reading Like They Used To? Read more about Are Your Members Reading Like They Used To?

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Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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