Wild Apricot
MARCH 2, 2018
I once received a new member welcome email that was so drab, it caused me to cancel my membership with the association. Here’s the email: At first glance, this email seems to have all the important details, but it’s missing something big.
YourMembership
FEBRUARY 28, 2018
Recently cited in the Community Brands Digital Member Study was this finding: Technology drives member loyalty. In fact, members who see their organization as an early technology provider are significantly more satisfied with their membership and feel more connected to their organization. However, not all technology is created equal, and that’s okay.
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Higher Logic
MARCH 1, 2018
I may be biased, but I don’t consider most marketers to be inherently “shady.” There’s a difference between educating someone on your products and services and bombarding them with thoughtless advertising. The downfall of advertising might be part of marketing evolution, but let’s not make it the underlying narrative. Let’s refocus on marketing for people, not at them.
Blue Sky eLearn
FEBRUARY 27, 2018
Why does personalized learning matter for your organization? In 2018, we have access to personalized experiences throughout the day. Whether that’s a website recommending new products to purchase based on what you’ve previously bought, a restaurant app suggesting new restaurants based on where you last ate, or a media app suggesting a new show based on what you’ve been watching – you’re constantly experiencing these personalized recommendations. .
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Wild Apricot
FEBRUARY 27, 2018
Digital Marketing Consultant Amy walks you through the steps to create a nonprofit About Us page that will connect with potential supporters and inspire them to join your organization.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Higher Logic
FEBRUARY 27, 2018
Ascend Learning uses 12+ brands to deliver custom products and services to high-value industries like healthcare. They have over 1,000 employees with over 30 percent working remotely. But two years ago, the majority of Ascend Learning employees didn’t think much about other brands in the company’s portfolio. The scattered workforce and multiple brands made connecting to the parent company – or other brands – a challenge.
Aaron Wolowiec
FEBRUARY 28, 2018
According to a recently released study by Association for Talent Development, the top benefits of formal mentoring programs were high employee engagement and retention, support for the growth of high-potential employees, international relationship building and collaboration and knowledge management and transfer.
Wild Apricot
FEBRUARY 27, 2018
Here are 46 free nonprofit webinars for March, 2018.
Potomac Core
FEBRUARY 28, 2018
Members hire Customized Advocacy because they have no choice. They face turmoil driven by ever increasing new technologies , evolving consumer preferences , and political polarization. What’s more member companies are facing increasing demands for transparency from their board members, shareholders, and also from their consumers. Associations who customize their advocacy strategies will remain relevant.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Higher Logic
FEBRUARY 27, 2018
Ascend Learning uses 12+ brands to deliver custom products and services to high-value industries like healthcare. They have over 1,000 employees with over 30 percent working remotely. But two years ago, the majority of Ascend Learning employees didn’t think much about other brands in the company’s portfolio. The scattered workforce and multiple brands made connecting to the parent company – or other brands – a challenge.
Reid All About it
MARCH 2, 2018
The weekly list of free educational events and resources for the association community… The American Council on the Teaching of Foreign Languages transitioned into a benefits-based membership model. At Association Success, Howie Berman said they created membership packages with different levels of benefits “to give members a meaningful choice, and to provide them with value for their dues.
Association Adviser
FEBRUARY 26, 2018
Part 4 of our 2017 Association Communications Benchmarking Study series. Acknowledging a challenge is the first step to finding a solution. This year, more than 50 percent of associations said that engaging young professionals is one of their Top 5 communication challenges. So good job, you are on your way! Sixty-three percent of associations feel offering leadership development and events for the next generation of professionals is extremely important.
Wild Apricot
FEBRUARY 28, 2018
Find out how our pricing plans are changing and other updates this month.
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
Eric Lanke
FEBRUARY 26, 2018
Two weeks ago, in Step Two: Creating Scenarios Based on Megatrends , I continued a description of a Scenario Planning exercise my Board chair and I decided to conduct at our just completed Board meeting. I ended the previous post with a comment that, after a pre-meeting survey on the Megatrends facing our industry, our Board would have to select just two Megatrends and define two alternate futures for each in order to create the four scenarios that would make up the bulk of our exercise.
Jamie Notter
FEBRUARY 26, 2018
The answer to the question about the CEO’s role in culture has a bit of a paradox in it, so let me ask two more detailed questions to get to the point. First question: Does the CEO drive the culture? No. The culture does not emanate from the CEO, with the exception of a startup with just one or two employees plus the CEO. In those cases, the CEO is in the process of creating a culture with the force of his or her behavior and personality, yes.
Smooth The Path
FEBRUARY 27, 2018
The biggest problem with most annual conferences is that most members cannot go. The conference conflicts with other things on their schedule. Or their company will not pay for it. Or they cannot travel. What percent of your members make it to the conference each year? 10 percent? 20 percent? 30 percent? Which means that 70 to 90 percent of our members do not experience one of the top benefits the association has to offer.
GrowthZone
MARCH 1, 2018
Whether you’re addressing the board of directors, calling members, or emailing colleagues, it’s important to convey your message professionally. You already know the obvious no-nos words – swear words. Here are eight more words and phrases you may not have realized diminish your credibility and dilute your message. “To be honest” or “Honestly”. Is the rest of what you’re saying untrue?
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2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more
Association Success
MARCH 1, 2018
Learn from your board members before they leave. An association volunteer has committed four years of their professional life to serving on your association’s board of directors. They have been involved in the most important decisions that your association has faced over the last four years. They have held innumerable conversations with your association’s members.
Association Adviser
FEBRUARY 28, 2018
People join associations because it gives them an opportunity to join a community and build connections with others in their industry – the opportunity to network. But traditional networking events – cocktail hour, name tags and business cards – can be intimidating for some of your members, particularly if they are new or uncomfortable in large social situations.
Smooth The Path
MARCH 1, 2018
Today it is harder to engage a member than it was ten years ago. Ten years ago it was harder to engage a member than it was ten years before that. Why is member engagement becoming so difficult? Well, because our members might be dividing their time between multiple associations. Or because our members are engaging with for-profits that are offering some of our benefits better and cheaper.
GrowthZone
FEBRUARY 27, 2018
Associations Day and Poison Prevention Month are just a couple of this year’s March holidays. Holiday observances are a great way to keep your association’s social media feeds active. Check out these March themes to get you started: Monthly Observances. Women’s History Month. Colorectal Cancer Awareness Month. Irish American Heritage Month.
Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker
Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.
Association Success
FEBRUARY 26, 2018
How collaboration created our virtual summit – and will be the key to the next one! This is a piece about collaboration. I want to share my experience creating our interactive virtual summit, SURGE – an event that was not just designed to inspire and incite collaboration between attendees, but was itself truly a product of collaborative efforts. We hosted this virtual summit in early November, assembling thousands of association professionals online for three days of exclusive sessions, forum di
Association Adviser
FEBRUARY 26, 2018
Any preschooler in the know will tell you that when disaster strikes, the smart thing to do is to “ take a grown-up’s hand, follow the plan and you’ll be safe.”. But what if you’re the grown up? And in charge of planning for what to do in case of a crisis affecting your upcoming association event? Our reader poll this month asked about the types of crises for which association event planners have a contingency or event emergency plan: The results of this poll somewhat mirror a similar poll condu
Idea Architects
FEBRUARY 26, 2018
I remember when I got my first house and I would dash outside in the evening and do a quick spray from the hose on all the plants and flowers, thinking I had sufficiently watered them to withstand the summer heat. I hadn't. Garden enough and you quickly learn the value of slow, steady watering. The moisture reaches deep to plants' roots as it slowly seeps through the soil.
Velvet Chainsaw
MARCH 2, 2018
The way B2B professionals buy has dramatically changed, but our dependency on expo revenue hasn’t. There are two primary segments that leverage the traditional exhibit business model — conferences with an expo and expos with a conference. Based on our deep analysis of dozens of shows, the former are the event business models being disrupted most. From our view, most industry mega-shows continue to thrive.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
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