Optimist Consulting

DECEMBER 17, 2015

On 3 rd December I delivered a full-day workshop for the Small Charities Coalition on Building engagement through e-mail newsletters. What are the open and click through rates for your e-newsletter? Here are my thoughts on making the most of email newsletters to members to help your open/click through rates: 1.Be

Newsletter 100

Newsletter Content Social Media Committee 100

Association Analytics

APRIL 1, 2024

Step 3: Create – Once IAEE determined the need, they were able to develop content for those members, starting with an educational series of six webinars. Providing extra education opportunities for these members also opened up a new source of non-dues revenue for the association.

Member Engagement 210

Member Engagement Strategy Certificate Survey 210

EventMobi: Association Events

JUNE 26, 2023

On a broad level, member engagement strategies can include: In-person and virtual live events Educational resources Volunteer opportunities Member engagement software Member appreciation efforts A member engagement strategy should be measurable, and ultimately aim to increase member participation in your organization. The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

.orgCommunity

NOVEMBER 29, 0002

Most of us are routinely posting member information, pictures, stories and video to social media. All of this social media interaction on topics related to your members and association is good right? Should you even have a website if you’re posting to these free and wonderful social tools? It used to be so easy.

Social Media 40

Social Media Content Video Revenue 40

Associations Now

APRIL 17, 2017

Using Facebook’s live-streaming capabilities, the Association For Creative Industries has taken a meeting-based education session and made it accessible year-round. Because Negron knew social media, namely Facebook, was a preferred communication channel for many AFCI members, she decided to air the sessions via its livestream platform.

Education 89

Education Phoenix Press Release Social Media 89

GrowthZone

AUGUST 3, 2023

Those honored with the designation have demonstrated organizational strength and made an impact on key community priorities, such as education, transportation, economic prosperity, and quality of life. Chamber of the Year Winners The Chamber of the Year award recognizes the leadership role chambers of commerce have in their communities.

Long Beach 148

Long Beach Iowa Video Utah 148

Membersuite

JANUARY 24, 2023

Because many employers don’t provide a professional development budget to early-career employees, make sure you offer affordable educational programs for Gen Z. Gen Z wants access to information, news, education, and community on their phones. Ask industry suppliers to sponsor scholarships for Gen Z too.

millennials 144

millennials Social Media Discount Newsletter 144

Freestone

MARCH 7, 2024

Your continuing education program already likely offers several in-person and on-demand learning courses, annual conferences, and member events. You can think of PD Day as a platform for you to promote how your continuing education program can improve your members’ careers.

How To 75

How To Course Tips Education 75

Freestone

MARCH 4, 2024

Introduction Are you looking to grow your continuing education program? Here are four ways you can use an association marketing strategy to grow your continuing education program: 1. Focus your association’s marketing strategy on attracting new learners to your continuing education program. Learner acquisition.

Strategy 52

Strategy Marketing How To LMS 52

Aaron Wolowiec

OCTOBER 18, 2016

This year, more associations reported success in helping their members find desired information quickly and keeping them informed about education opportunities and events. While e-newsletters and print magazines remain top communication vehicles, associations seem to be expanding their communication vehicles.

Communications 223

Communications Survey Social Media Revenue 223

Reid All About it

JULY 7, 2023

The weekly list of free educational events and resources for the association community… A month from now, many of us will be at ASAE Annual in Atlanta. Teri Carden—the mastermind behind AMS Fest before selling it to Association Trends—and her team are known for creating enjoyable educational experiences. Self-paced online courses.

Tools 195

Tools Education Newsletter Chicago 195

Higher Logic

MAY 29, 2020

The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue. Objection 2: Social Media. Example: “It would be much easier to create a social media group. Let’s just do that.”.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Association Success

AUGUST 12, 2020

Engaging Content Can Educate the Public. Many organizations embrace opportunities to create educational resources that can lead their industries in new, innovative directions. . But taking the time to create these educational resources is only the first step. Post digestible tips and resources on social media channels.

Proposal 158

Proposal Newsletter Education Social Media 158

Blue Sky eLearn

JANUARY 14, 2019

Prioritize social media engagement. Prioritize social media engagement. When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. The most popular social media platforms include: Twitter.

Strategy 157

Strategy Social Media Discount Newsletter 157

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Host: UST Education Speaker: Jon Rivers, COO, Marketeery Tue 9/19 at 12 p.m.

LMS 256

LMS Revenue Arlington Education 256

WBT Systems

SEPTEMBER 12, 2017

Should they take such a primary place in your association’s educational offerings? Attendees will not only enjoy networking and education during the conference but will reap additional value by continuing the conference learning experience when they get home. Send a post-conference newsletter to attendees.

Conference 210

Conference How To LMS Newsletter 210

Blue Sky eLearn

JANUARY 14, 2019

Prioritize social media engagement. Prioritize social media engagement. When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. The most popular social media platforms include: Twitter.

Strategy 150

Strategy Social Media Discount Newsletter 150

Blue Sky eLearn

FEBRUARY 18, 2021

Consider these digital marketing ideas from AccuData to spread the word about your virtual service event: Your email newsletter. Advertise your virtual day of service in your weekly or monthly member newsletter. Your social media pages. Share frequent reminders about your upcoming event on your social media pages.

Organization 232

Organization Software Newsletter Tips 232

GlowGlobally

OCTOBER 11, 2012

In less than four years, social media has gone from a trend to a well-established and widely used marketing and promotion tool. Social media platforms are ready to use and mostly free of charge. Especially since any actions taken on social media will go live and can generate reactions immediately.

Social Media 60

Social Media Newsletter Maine Tools 60

Associations Now

MAY 3, 2019

Your members can pitch in as content creators of social media feeds, newsletters, or blogs. We’ve requested assistance with collecting and writing information for the chapter newsletter, writing recaps of the education meetings for the blog and social media, [and] uploading event photos to Facebook,” she says.

Content 101

Content Austin Newsletter Social Media 101

EventMobi: Association Events

OCTOBER 19, 2023

Step 5: Create your workback plan The best membership campaigns utilize several different streams (social media, email, events, etc.). For example, if you see your social media posts aren’t taking off, you can always try rescheduling them to that prime Monday 9 a.m.

How To 130

How To Discount Social Media Software 130

Associations Now

APRIL 11, 2014

First-graders take their first social media steps in the classroom. Also: Save your e-newsletters from Gmail embarrassment. This time over how and when to teach the ins and outs of social networks. "I don't approve of social media with kids this young." Avoid an E-Newsletter Disaster.

Social Media 40

Social Media Newsletter New York Education 40

Reid All About it

JULY 30, 2021

The weekly list of free educational events and resources for the association community…. People are too busy to find and vet the educational content they need, so do the dirty work for them. Why niche communities are the future of social media marketing—associations should have an advantage here. Non-dues revenue.

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Newsletter Certificate Technology Strategy 195

MatrixG

FEBRUARY 23, 2024

.” – 2024 Edelman Trust Barometer A couple of weeks ago, I facilitated a discussion through UST Education about trust and associations with Melanie Gottlieb, CEO of the American Association of Collegiate Registrars and Admissions Officers (AACRAO) and Tara Puckey, Executive Director of the Radio Television Digital News Association (RTDNA).

Education 52

Education Social Media Library Resources 52

AssociationChat

DECEMBER 19, 2020

And, while the outcome is uncertain at this time, our collective efforts this year have without question given Congress a deeper education on what associations do, who we represent and why we desperately need relief. Social Media.

Social Media 105

Social Media Sample Newsletter Leadership 105

MemberClicks

APRIL 24, 2024

These frequently include professional development and educational opportunities. Well-managed associations also take the lead in offering association and industry events, ranging from webinars to social and networking events to trade shows and expos. Website content and social media posts are timely.

Association Management 52

Association Management Tips Software Social Media 52

Aaron Wolowiec

JANUARY 19, 2016

But seriously…communication is a hard gig for most companies, especially with the advent of social media. For example, if given a budget increase, more than one-third of respondents said they’d develop a mobile strategy while another one-third said they would pour resources into social media. Or even worse yet, companies.

Communications 100

Communications Social Media Newsletter Video 100

Associations Now

OCTOBER 16, 2013

How to address negative comments on social media. Learning to work with and respond to members and critics on social media is an art form. How to defend your online turf, and more, in today’s Social Media Roundup. Incline Marketing Services offers “ 8 Tips for Handling Criticism on Social Media.”

Social Media 40

Social Media Newsletter Tips Conference 40

Association Success

DECEMBER 3, 2020

Between blog posts, social media, virtual events, live events, networking hours, educational materials, newsletters, email reminders, phone calls and even text messages, it can feel like you’re forever producing an endless stream of new ideas and thousands of words.

How To 86

How To Newsletter Social Media Content 86

MultiBriefs

JUNE 29, 2023

The IFMA's website is stocked with white papers, educational materials, and tools to show prospective members the value of joining. Social media doesn't work for professional associations One of the most common myths about social media is that it only works for promoting consumer-facing products and services.

Marketing 52

Marketing Social Media Directory Video 52

Membersuite

JANUARY 10, 2023

The team and I have pulled together a list of topics we’ve been talking about or hearing and reading about in blogs, social media, webinars, and conferences—the topics rising in our collective association consciousness. They treat sponsors like educators, not just salespeople. Social Flux & the Human Touch.

Directory 143

Directory Social Media Tools Revenue 143

Aaron Wolowiec

SEPTEMBER 13, 2016

While millennials indicated they’re much more willing to use social media platforms to connect with associations, email is still the No. Email messages were the most popular, followed by e-newsletters. For social media, weekly communication is satisfactory. 1 communication tool. So what does this all mean?

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millennials Social Media Communications Newsletter 100

Blue Sky eLearn

OCTOBER 11, 2017

As part of your prep work, spend some time determining what style of online education your members will find most valuable. Use the same terminology across the board – in your LMS, on your website, on social media, and in the marketing messages. Start your own newsletter! Tip #8 – Outsource.

Tips 215

Tips LMS Mooc Social Media 215

YourMembership

JUNE 12, 2012

Corporate + Social. Education + Alumni. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. They did so in minutes but it had such an effect on him he wrote about it in his newsletter. Corporate + Social.

Member Experience 150

Member Experience Newsletter Social Media Software 150

Associations Now

DECEMBER 16, 2019

Although most leaders might see innovation as disruptive, transformative change to a process or product, Michael Tatonetti, director of certification and education for the Professional Pricing Society (PPS), argues that there is more to innovation than its large-scale ventures. “I Not sure how to measure social media metrics?

Innovation 94

Innovation Newsletter Social Media Project 94

MemberClicks

OCTOBER 24, 2023

By joining a trade association, you will gain access to valuable benefits such as industry-specific knowledge, networking events, educational resources, and advocacy efforts. They offer a range of educational opportunities that help you stay updated on your industry trends, gain practical insights, and connect with others in your field.

How To 52

How To Social Media Industry Recruiting 52

Reid All About it

JUNE 25, 2021

The weekly list of free educational events and resources for the association community…. Would you like to subscribe to this newsletter? Here are the educational events scheduled for next week. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Chapter benchmarking data.

LMS 361

LMS Revenue Tips America 361