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APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256

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FEBRUARY 16, 2024

by Daniel Zagales, Datanami More workers want to change jobs, but the market is getting tougher. | by Anne Marie Chaker, Wall Street Journal <Gift link—and by the way, have you adapted your marketing and programming strategies to this different job market?> I won’t share or sell your email address.

Case Study 266

Case Study Newsletter Strategy Revenue 266

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Association email benchmarks. Humans… so persuadable!

Social Media 250

Social Media DC Strategy Education 250

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APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. AI vs human interactions. I won’t share or sell your email address.

Revenue 256

Revenue Price Denver Tools 256

Higher Logic

JANUARY 23, 2019

Automation rules. Marketing automation. Two terms that sound similar (and sort of are) except for the fact that they tend to be siloed into two separate spheres of community and marketing. What Do Automation Rules and Marketing Automation Mean? Related: Automation Rules for Beginners.

Marketing 136

Marketing Communications Case Study Tools 136

Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. Behavioral data and segmentation are key to maximizing the value of your targeted marketing efforts.

Newsletter 189

Newsletter Maine Content Examples 189

NXUnite

JANUARY 9, 2024

Choosing exciting fundraising ideas , engaging students, and creating targeted marketing campaigns can help you reach the right audience, but these things can be time and labor-intensive to do on your own. As noted by eCardWidget’s guide to thanking donors , it’s best to send thank-you emails within 72 hours of receiving the donation.

Software 130

Software Revenue Communications Examples 130

Reid All About it

JANUARY 19, 2024

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Marketing to Gen Z and millennials. Hybrid/remote teams. Event trends. Burnout. .

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

AUGUST 11, 2023

Meagan Loyst gives the Gen Z perspective on how brands “are tapping into the collective feminine experience vs. just slapping pink on something and saying it’s for women.” Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. The SHEconomy.

Chicago 195

Chicago Certificate Marketing Content 195

Wild Apricot

DECEMBER 21, 2017

Sales Ops vs Sales Management. Sales Operations vs Sales Enablement. Automation. Email Automation. In addition to the technical and sales enablement responsibilities, the newly formed Sales Operations unit will be responsible for the following tasks: Go-to-market strategy & planning. Performance.

How To 362

How To Process Tools Team 362

Blue Sky eLearn

DECEMBER 18, 2019

Depending on the nature of your courses and programming, you can determine what the right level of anticipated engagement might look like and then create an automation rule to put people in those groups. Marketing . You need to keep marketing! C ommunity participation (I.e. So why not make learning a little bit more fun? .

Course 173

Course LMS Certificate Education 173

Higher Logic

FEBRUARY 4, 2020

If you aren’t customizing content for different segments (for example, new members vs. mid-career members), then you could be overloading your audience with content that simply doesn’t resonate with them. Which types of content are resonating best with younger members vs. more established ones?

Communications 287

Communications Tips Content Tools 287

Reid All About it

MAY 7, 2021

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. – How to Personalize 5 Must-Have Email Templates. Lead vs Demand Generation. Quick hits. Transactions Corp.

Technology 370

Technology St. Louis Strategy Products 370

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MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

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FEBRUARY 21, 2020

Joe Williams, Content Marketing Institute ). We eat collards just about every week since they’re one of the best-looking vegetables at the farmers market during the cold season. Presenter: Josh Kashorek, Director of Marketing at Journity . Maggie Greene, Marketing Manager for Pathable, Inc. Time, for everyone, is money.

DC 221

DC Washington Content Education 221

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FEBRUARY 14, 2020

Presenters: Sofia Leiva, Marketing Programs Manager, 3Play Media. Georgia McGoldrick, Product Marketing Specialist, 3Play Media. Hear client case studies and key insights on how to improve your web presence so your marketing efforts don’t go to waste. User-centric design isn’t a nice-to-have in today’s market.

DC 243

DC Content Education Washington 243

Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

Marketing 149

Marketing Video Resources Content 149

Higher Logic

DECEMBER 5, 2019

If you want your marketing emails to earn a home in the right inbox, you’ll need more than brilliantly crafted content and personalization working for you. Those factors have the potential to pay off when your email hits the inbox and is opened, but what if it doesn’t make it that far? What is Deliverability?

Email Marketing 156

Email Marketing Tips Marketing Content 156

Reid All About it

JANUARY 7, 2022

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Subscribe to Blog via Email.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

MemberClicks

APRIL 19, 2024

If you are interested in expanding the influence and footprint of your membership-based organization, you can often find inspiration from how commercial businesses compete and market themselves. It should help balance the cost vs value scale, helping to make the membership decision easier.

Discount 52

Discount Price Sample Marketing 52

Higher Logic

MAY 8, 2019

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. It’s a relatable circumstance for anyone with an email address (and fun fact: active email accounts are expected to hit 5.6 Tip #1: Allow for Email Opt-in + Topic Selection.

Tips 166

Tips Email Marketing Newsletter Communications 166

Higher Logic

OCTOBER 25, 2018

When you rely solely on an AMS to target every single objective, you’ll likely notice a natural shift to mediocrity, when other built-in tools could deliver better quality (such as email marketing, event registration, and website functionality). Have You Integrated Marketing Automation Tools? What Are They Telling You?

Tools 176

Tools Member Experience Software Marketing 176

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Ted Gioia ) Competency vs. skill: why you need to know the difference. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Chicago 205

Chicago Education Certificate Revenue 205

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MAY 10, 2019

They also provide guidance for getting started with an onboarding email campaign. Mike Murray, Content Marketing Institute ). When you’ve crossed the finish line of this challenge, you’ll be able to develop marketing and communications that provide a clear and simplified value message to your audience. 1 CAE credit.

DC 170

DC FAQ Member Experience Project 170

WBT Systems

DECEMBER 5, 2017

Over the last few years, inbound marketing has become a key component of association marketing strategy. With inbound marketing, associations leverage content and online behavior tracking to develop and deepen relationships with prospective members and customers. CRM vs AMS. How is a CRM different from an AMS?

LMS 150

LMS System Survey Email Marketing 150

MemberClicks

MARCH 15, 2024

Interactions: This covers what has happened with each member, from emails and phone calls to website leads. A CRM that is well-designed and utilized will ensure you capture all lead details from all your various channels, including emails, social media, and lead magnets. What is Association Management Software (AMS)?

Software 52

Software System Association Management Communications 52

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Step 7: Market, market, market! What is a Membership Drive?

How To 130

How To Discount Social Media Software 130

Blue Sky eLearn

OCTOBER 19, 2020

It should encompass your entire relationship with members, including each email you send, member responses, the opportunities you offer, and more. Email open rate. How many members are actually opening your emails? However, that doesn’t mean you forget recruitment efforts altogether! Event attendance.

Association Management 250

Association Management Committee Learning Management System Software 250

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NOVEMBER 19, 2021

AMS vs MMS. Timesaving tips, productivity checklists and useful templates from content marketing articles published in the last couple of years. Jodi Harris, Content Marketing Institute ). HTML: Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Revenue 195

Revenue Technology Conference Education 195

Reid All About it

MARCH 11, 2022

Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address: Subscribe. Your marketing team constantly talks about the buyer’s journey. Host: Content Marketing Institute. Presenter: VP of Marketing at ON24, Mark Bornstein.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Reid All About it

DECEMBER 18, 2020

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Susan Schramm of Go To Market Impact describes five ways to “de-risk” your next virtual (or hybrid) event —”drawn from real-world experiences and scars (my own and others).”

Video 221

Video Certificate Review LMS 221

Reid All About it

NOVEMBER 3, 2017

WBT Systems explains how to earn long-term loyalty (active loyalty) in the fickle lifelong learning market. Ok, maybe this next post is self-serving but I know many organizations (for- and non-profit) still do not understand how content marketing can help them develop and deepen relationships with prospects, customers, and members.

DC 150

DC Washington Innovation Price 150

Protech

MARCH 16, 2020

T echnology giants like Microsoft, Oracle and SAP frequently tout their enterprise CRM technology , which drove the global market value to $40 billion in 2018, according to Investopedia. Automate customer-facing business processes . Implement marketing automation tools . Field services automation .

Software 75

Software Strategy System Learning Management System 75

Reid All About it

JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. 2017 Key Performance Benchmarks: Email vs. Automation. Hear about key performance metrics from the 2017 Association Email Marketing Benchmark Report on emails sent using marketing automation.

Raleigh 150

Raleigh Chicago DC Washington 150

Higher Logic

JULY 20, 2017

Community is often looked at as a standalone application or service that’s tacked onto a company’s overall suite of platforms, such as their corporate website, their marketing automation platform, their email engine, and their CRM. Your email engine gives you one set of data, while your CRM and community give you two more.

How To 166

How To System Team Marketing 166

Reid All About it

OCTOBER 29, 2021

Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address: Subscribe. He describes his S.C.O.R.E CMP credit.

Revenue 195

Revenue Survey Leadership Education 195

Associations Now

AUGUST 25, 2017

Many organizations are diversifying their marketing strategies beyond email, but they have much progress to make to maximize the tools they use, according to a new report from the Content Marketing Institute. Email often wins out. But technology isn’t the only issue facing many marketers.

Content 86

Content Marketing System Tools 86