article thumbnail

Daily Buzz: The Benefits of Regulating Email Marketing

Associations Now

Email marketing is still evolving, 15 years after Congress gave the industry a single set of rules that regulate the messages that go in your inbox. Email marketing has been with us a long time, and it always seems like there’s a new headache facing organizations that rely on it. Also: Timing event meals perfectly.

article thumbnail

An Introduction to the EU Global Data Protection Regulation

Higher Logic

Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer. In 1995, the EU adopted the Data Protection Directive (DPD), which required all member states to adhere to general privacy guidelines, but allowed each nation to create independent legislation to meet this goal.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Marketers Are Shifting Their Email Tactics in a COVID-19 World

Associations Now

With people stuck in their homes and staying away from retail, marketing departments are avoiding failures by adapting their messages to the times. Email marketing is a fundamental tool for associations and other organizations. A few other good examples can be seen on the site Really Good Emails.

Marketing 110
article thumbnail

How to Get a Handle on Your Digital Workplace

Delcor

As defined by Chris Tubb , “the digital workplace is the collection of all of the digital tools provided by an organization to allow its employees to do their jobs.” Designing a digital workplace that helps your organization work more effectively is critical to its success. What does successful digital workplace look like?

How To 64
article thumbnail

Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

People want to receive relevant, customized recommendations from the brands and organizations they’re interested in. Adobe’s recent study about email marketing revealed more about these reactions to personalization. Marketing Automation: Creepy, or Just Good Customer Service? Personalization is hot right now.

Marketing 149
article thumbnail

COVID-19’s Impact on Global Email Communication: How to Maintain High Deliverability

Higher Logic

Sending emails to individuals that are not recently engaged (past 90 days) can lead to spam trap hits, bounces, complaints, and block-listing. As an example, New York State put out guidelines cautioning individuals about COVID-19 related communications: ".Cyber Always send as slowly as you can, using a distributed sending option.

article thumbnail

Daily Buzz: Create an Accessible Association Website

Associations Now

To keep your organization inclusive, your website needs to be usable by everyone. Be it at an annual meeting or new learning programs, your association is always striving to make every aspect of your organization inclusive for all. The history of your organization doesn’t solidify its future. From the WBT Systems blog.