Higher Logic

AUGUST 30, 2018

The concept of deliverability is the process of improving the chances the letter ends up in your mailbox. Each day, hundreds of millions of emails are sent around the world – and the vast majority of those are spam. Statistics indicate that around 15% of all legitimate email marketing never reaches the inbox.

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EventMobi: Association Events

OCTOBER 19, 2023

How Do I Create a Membership Drive? Here’s how to organize and execute your campaign in 9 simple steps! Try using software like: Member management software to process dues payments, create membership registration forms, upload member information in a database, and more. PST spot !

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Membersuite

JULY 16, 2021

If it’s valuable enough, how will you collect it? Come up with a process to collect the data you need. Make sure your AMS can integrate with the other systems where data resides, like your learning management system, event platform, email/marketing platform, and online community. Is it data that will be useful to others?

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Association Success

OCTOBER 8, 2020

From new technologies to social movements, associations face the monumental challenge of improving their processes to keep pace with the times. . Although change is constant, continuous process improvement is no small feat. These processes are important, and part of why many associations have existed for more than a century. .

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MemberClicks

OCTOBER 20, 2023

If you’re wondering how to improve organizational efficiency and effectiveness in your association, it comes down to having the right AMS. So how do you know what features to look for and how to budget for an upgrade? In this blog we’ll walk you through how to get started. What is association management software?

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Nimble AMS

SEPTEMBER 20, 2021

But it’s really all about using digital technologies to create or modify business processes and customer experiences to meet changing business and market requirements. Let’s start with the concept of digital transformation. Digital transformation” is a bit of a trendy term these days. Sound familiar?

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Higher Logic

NOVEMBER 27, 2018

Before we get started, let me say this: making mistakes is part of learning how to do anything well. That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes. Knowing what you’re doing wrong is also a vital part of learning how to do something well.

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Freestone

APRIL 11, 2024

With each occurrence, you will only have to switch out the copy which simplifies the process. How to repurpose your content There are so many opportunities when the rewards from repurposing content can be used. This should include learning updates in a template that looks and feels consistent. Here are three tips to get started: 1.

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Disciple Media

FEBRUARY 6, 2024

Whether you are a coach, creator or business, starting a membership site can transform how you engage with your audience and create a recurring revenue stream. Steps to create a membership site Now let’s dive into how to build your own membership site, broken down into 10 important steps: 1.

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Disciple Media

MAY 24, 2023

Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. In the guide below we’ll cover all aspects of creating an email list that will become an integral part of your growth strategy.

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MemberClicks

SEPTEMBER 27, 2023

According to a recent study conducted by Personify, 67% of participants expressed either moderate satisfaction or neutrality towards their registration process. Below, we’ll cover how to create a seamless event registration experience that resonates with your audience, supports and drives your event goals, and helps grow your organization.

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Disciple Media

FEBRUARY 7, 2024

In this blog, we’ll explore how to get your membership set up for success (Part 1), and strategies to market and sell your membership (Part 2). If you’re looking for more detail, check out our blog on how to create a membership. How can you further personalize and streamline these processes to enhance member satisfaction?

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Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. Staff meetings.

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Aptify

MARCH 30, 2023

You might know it’s time for new membership management software for your organization, but your leadership team and board of directors might have concerns about making the investment. Here are six common objections to purchasing new technology and how to move beyond them. Growth – How does your current system support membership growth?

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Forj

MARCH 8, 2017

In order to start doing this right now, I did a little test on how to kickstart a video campaign myself, resulting in this blog. Simplest Process for Quick and Easy Videos. Once you have the tools above, follow the below process to kickstart your first video campaign. Step 1: Follow marketing best practices.

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Protech

APRIL 12, 2023

While this process can require a lot of effort and coordination from your team, it can be very rewarding to support your members with opportunities for education and networking. Let’s start with the basics by defining what an AMS platform is and how it improves association operations. What is an AMS platform?

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Delcor

APRIL 10, 2020

You open your computer to a series of email notifications that you have chat messages waiting for you in some tool called Microsoft Teams from one of your colleagues in the Marketing department regarding the email campaign you are both working on. Welcome to the Digital Workplace. File Storage Standards.

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Association Success

SEPTEMBER 23, 2020

This recognition can in turn attract even more attention to the American Booksellers Association, raising awareness of its role in the bookselling space — and winning qualified leads in the process. Creating a guide that walks readers through a new process that aligns with your association’s core purpose. Download our worksheet.

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Reid All About it

JANUARY 26, 2024

They explain how these educational programs attract young professionals who want to develop in-demand skills and build relationships with peers. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

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Fonteva

NOVEMBER 10, 2021

So to help you out, we’ve made this concise guide on how to market and drive attendance for your virtual events. So get a jump on your competition by reading up on how to pivot to virtual events successfully. We would recommend Fonteva Marketing Manager for an intuitive system that will streamline all your marketing needs.

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Protech

MAY 9, 2023

Before the event, participants are confused about where and how to register, and staff members have to spend hours assisting them. After the conference wraps up, your association isn’t sure if it was a success or how to improve for next year. However, you begin to encounter some obstacles along the way.

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Higher Logic

JUNE 26, 2020

Professionals Australia used Communications, a sophisticated email marketing automation solution , to look comprehensively at their audience’s behavior and set up automated, responsive email workflows based on that data. New members receive a series of emails from them over their first six months of membership.

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GrowthZone

MAY 17, 2017

Frank Kenny outlines the strategic process for converting prospects to paid members. There is a process, a journey, that people go through. Let’s analyze the journey so you discover how social media, digital marketing/sales, and marketing automation help move your prospects and members through the process.

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Associations Now

JANUARY 31, 2024

In February, Gmail and Yahoo will begin to require email senders to authenticate their emails, make it easy to unsubscribe from email lists, and stay under a reported spam threshold. On February 1, Gmail and Yahoo will begin to enhance email security measures to lower phishing and spam problems.

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MemberClicks

DECEMBER 7, 2022

You probably do some email marketing, event marketing (to attract potential prospects) and maybe even some inbound marketing. But are you tapping into your strongest marketing tool – your members? Referral programs VS referral marketing. Growing your organization is no easy feat.

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Higher Logic

DECEMBER 5, 2019

There are various reasons why you shouldn’t send emails to purchased lists: No permission. Read 4 Tips for Maximizing Deliverability for guidance on how to monitor your open rate, review your bounces, know and segment your audience , and keep your lists engaged. Link shorteners will hurt your email delivery. Poor delivery rates.

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MemberClicks

APRIL 26, 2022

Below, we’ll cover: How do you know if your event needs sponsors? 7 Tips to Find Sponsors for Your Events How to Find Sponsors for Hybrid and Virtual Events. How do you know if your event needs sponsors? Before looking into how to find a sponsor for your event, consider your event’s goals. Not all events need a sponsor.

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Association Success

NOVEMBER 15, 2018

So how does it work? Any good email marketing campaign comes down to a content strategy defined by two things: value proposition and tone. Our process is figuring out what the value proposition is, evaluating that value proposition and working out how to communicate it. Strategize.

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Association Success

MARCH 27, 2017

How to Hire a Freelancer for Your Association. Also keep in mind how they communicated to you throughout the process. How to Compensate a Freelancer. For instance, if you hire a freelance marketer to manage email marketing, agree to pay them $1000-2000 per month. The more specific the better.

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Reid All About it

MAY 12, 2023

Amith Nagarajan at Sidecar explains the basics of API —“the communication bridge between different software applications”—the problem with misleading “integrates with anything” claims and questions to ask vendors during the software evaluation process. State of the association industry. More info/register. 1 CAE credit.

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Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. When Virtual Meets In-Person: How to Run a Successful Hybrid Event.

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NXUnite

OCTOBER 19, 2023

Here’s what we’ll cover: Online Shopping Fundraisers: An Overview Benefits of Online Shopping Fundraisers How to Launch an Online Shopping Fundraiser With the right tools on your side, you can turn an online shopping fundraiser into a lucrative year-round campaign for your organization. Let’s walk through the process in more detail.

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Disciple Media

OCTOBER 24, 2023

Here, we’ll guide you step-by-step on how to nurture such a valuable space for your business. Here’s how to craft a magnetic appeal: Exclusive offerings: Does your community host exclusive webinars, masterclasses, or courses unavailable elsewhere? Email marketing: Reach out to your existing subscriber base.

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Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails.

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Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails.

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Disciple Media

AUGUST 21, 2023

Here’s how to dig deep and gather the insights that will shape your course. Here’s how to do it: Content mapping Outline your course: Break it down into modules, lessons, activities. Here’s how to strike that perfect balance: Understand your audience What will they pay?: It’s a dialogue, not a dictate.

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Expo Logic

FEBRUARY 27, 2020

Take Full Advantage of Your Online Registration Process. Make the registration process easy. Take every opportunity to make your process easy for the attendee. And with each email, make sure to use the tone, imaging and colors that you used on your registration page, keeping your look and verbiage consistent.

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