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Association Brain Food: 4.12.24

Reid All About it

We will share best practices and help each other with financial information. Witness the power of AI tools through live demonstrations, showcasing their impact on real-world scenarios. Learn which settings to adjust for privacy and security, and understand what information is safe to input into AI tools.

Revenue 256
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How to Set Up Registration for An Event (Tools, Tips, and More)

MemberClicks

Streamline your form by including: The most relevant information first such as cost, date, time, and location An event summary that’s less than 140 characters White space to increase readability Event photo and/or a quick and engaging video. Vision is responsible for 80% of learning and people retain 95% more information via video vs text.

Tools 52
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Want to Maximize Association Membership Value? Create Indispensable Engagement

Higher Logic

With tools like online community and marketing automation , you recreate the best parts of your association online. The great ideas and valuable connections members build with each other at your annual conference can happen all the time. Reggie Henry, Chief Information and Engagement Officer, ASAE.

Tools 296
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Data Informs Decisions: ASAE and Association Analytics Aim to Predict Engagement [Case Study]

Higher Logic

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. Staff liaisons have accessible information at their fingertips.

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Building Buy-In for an Online Community at Your Association

Higher Logic

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. How community helps: Appeal to the next generation of members with a modern community experience. Objection 1: Price.

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Marketing Automation: Creepy? Or Just Good Customer Service?

Higher Logic

When revealed, it’s actually quite a useful way to give members a more personalized, tailored, helpful experience. And it’s left traditional email marketing tactics in the dust. Marketing automation is great news for both the marketer and the consumer. This is key to providing an excellent member experience.

Marketing 184
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5 Questions to Ask Before Jumping Ship on Your AMS

Higher Logic

However, if improving the member experience is what’s behind your perceived need to update your AMS, you’re focusing your efforts in the wrong place – updating your database isn’t going to accomplish this. Rather, you should look to adopting the best member experience product to achieve your specific objective.

Tools 176