Higher Logic

MAY 20, 2020

One of the main reasons someone joins an association is to advance in their career, which starts with education. Want to learn more about automating your email communications ? Check out the Ultimate Guide to Marketing Automation, available below. Onboard New Members. Run Networking/Online Career Fairs Virtually. Let’s dive in.

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Higher Logic

APRIL 9, 2019

Choosing imagery for your content marketing campaigns is really hard. Just this weekend, I saw a stock photo I’ve seen a thousand times on Shutterstock used as the main creative on a prominent highway billboard. Looking for more marketing tips? See the photo we chose for this blog header? Case in point.]. Awkward, no?

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Association Success

NOVEMBER 5, 2020

One of their main strategies was addressing past attendees’ concerns about missing out on programs during the conference because some of the programs run simultaneously. But did you know that research shows automated emails get 119% higher click rates than emails that aren’t part of your automation workflow?

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MemberClicks

DECEMBER 13, 2022

Quick overview: What is email copy? Email copy refers to the writing within an email. Email copy is more of a marketing term used for purpose-driven emails. Email personalization doesn’t have to be done manually. Include the email receivers personal name. Send from a personal email.

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Higher Logic

MAY 8, 2019

Giving your members the opportunity to select the kind of information they want to receive from your association will mean more opens for your emails. Resource: Email Marketing vs. Marketing Automation [Explained]. The same is true of email marketing communications. Consider something like: ??

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Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. Behavioral data and segmentation are key to maximizing the value of your targeted marketing efforts.

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Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. to 2:45 p.m. 1 CAE credit.

Chicago 200

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Reid All About it

JANUARY 7, 2022

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Quick hits. More info/register.

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Associations Now

APRIL 28, 2020

In a world where search engines are often the main window to commerce, SEO matters a bit more than ever. With other forms of traffic, such as social media and email marketing, coming with potentially large added costs, SEO is gaining momentum for some organizations with lower budgets. Even in a time of cuts, SEO still matters.

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Association Adviser

DECEMBER 17, 2013

The same can be said for creating and implementing an integrated, cross-channel marketing plan. While promoting your association’s products or services through one channel can create awareness and drives conversions, marketing your brand and products through multiple channels increases awareness and conversions exponentially.

Marketing 60

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Association Briefings

DECEMBER 19, 2020

The smart use of data can have a profound impact on all sectors of an association - membership, marketing, communications, meetings, education, and advocacy. Creating these member experiences is one of the most complex challenges an association’s marketing team faces today. Member data is the most valuable asset of any association.

Marketing 52

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EventMobi: Association Events

SEPTEMBER 28, 2023

In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field. According to the 2023 Membership Marketing Benchmarking Report , 50% of associations reported an increase in new member acquisitions, up from 44% in the 2022 report!

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Higher Logic

JULY 19, 2018

Everyone uses email. Not everyone loves email, but everyone uses it today nonetheless. Because it’s the main way we receive valuable communications. But, how many times a week do you scroll through your inbox and think, "Why am I receiving emails about something completely irrelevant to me?" Perplexed by personalization?

Tips 159

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Association Briefings

AUGUST 23, 2021

After talking to so many associations, we’ve come to realize that there are two main reasons: lack of bandwidth and lack of resources. Email Newsletters Email’s reign is more powerful than ever thanks to a couple of recent events in the digital marketing space. What’s the No.

Revenue 52

Revenue Social Media Newsletter Email Marketing 52

Disciple Media

FEBRUARY 6, 2024

In this blog, we will guide you through the process of building a membership site, from deciding whether it is the right fit for you and your business, to selecting the right platform, all the way through to launching and marketing your membership. This allows for more personalized content and marketing strategies.

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Associations Now

MARCH 26, 2019

If you’re relatively small, don’t separate social media service from your main account. Multiple profiles can be confusing to customers; besides, using your main profile to engage with customers helps raise brand awareness.”. Customer engagement roles are becoming more diverse.

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Reid All About it

JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Hear about key performance metrics from the 2017 Association Email Marketing Benchmark Report on emails sent using marketing automation. More info/register. More info/register.

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Delcor

DECEMBER 11, 2019

Twenty years ago, almost no associations had a User Experience Designer, Digital Content Strategist, or Email Marketing Manager on staff. For smaller organizations, the position might fit within a Marketing, IT, or Membership team. executives, developers, marketing staff) is critical to a Digital Product Manager's success.

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AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. Convention/Meetings Marketing Campaign. Insured Retirement Institute; IRI Annual Conference Marketing Campaign.

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Optimist Consulting

MARCH 26, 2014

Cloud solutions will help organisations to integrate their CRM and website – after all the main membership sector CRM providers were listed, CiviCRM ’s open source platform was noted as one of the most used systems. Digital-only memberships can be inexpensive to offer, but they do come with the challenge of making enough income from them.

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Higher Logic

MAY 29, 2020

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. If so, secure a copy of the strategic plan, and use it as the guide for your presentation.

Social Media 254

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HighRoad Solution

FEBRUARY 25, 2020

Thanks to standard reporting on most email systems, we have a pretty good handle on how well we’re doing with these goals. These four main KPIs. sent, total received, total opens, and total clicks) have long been the standard for measuring the success of our email campaigns.

Products 78

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HighRoad Solution

FEBRUARY 25, 2020

Thanks to standard reporting on most email systems, we have a pretty good handle on how well we’re doing with these goals. These four main KPIs. sent, total received, total opens, and total clicks) have long been the standard for measuring the success of our email campaigns.

Products 78

Products Maine System Report 78

MemberClicks

DECEMBER 7, 2022

You probably do some email marketing, event marketing (to attract potential prospects) and maybe even some inbound marketing. But are you tapping into your strongest marketing tool – your members? Referral marketing statistics that will blow your mind. Referral programs VS referral marketing.

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Reid All About it

NOVEMBER 9, 2018

Walk through FARE’s user research, which guided the redesign and overhaul of the main website and the creation of the FARE College Database, a place for prospective and current college students to browse food allergy accommodation information for U.S. Presenters: Natalie Cheney, CEO, and Shaun O’Reilly, VP of Marketing, MemberSuite.

Chicago 174

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Association Success

APRIL 10, 2017

Any association marketer in charge of email has heard it before from our members: “You send me too many emails!”. Why do I get a different email from you EVERY DAY?!”. “I You don’t have to employ email designers on staff to send beautiful emails. You need to classify your emails into separate buckets.

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Associations Now

NOVEMBER 11, 2019

Earlier this year, the email-marketing tool MailChimp publicly broke ranks with a longtime partner, Shopify. The two tools were something of a match made in heaven: MailChimp was an effective tool for distribution of emails and newsletters, while Shopify allowed for the creation of an effective e-commerce storefront.

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Associations Now

JANUARY 26, 2016

Also: Use email marketing to stand out to potential members. 5 Emails Your Association Should Send to Increase Memberships https://t.co/ynmUI8qzf4. — Everything Marketing (@evrythngmrktng) January 26, 2016. People receive tons of emails daily. Don’t Get Buried. ynmUI8qzf4. ” Other Links of Note.

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Association Adviser

MAY 25, 2017

If your subject line isn’t motivating recipients to open your email, then your content (no matter how amazing), your segmenting (no matter how targeted) and your campaigning (no matter how strategic and creative) are wasted efforts. Personalize email subject lines. Email her at enesterick@naylor.com. A/B test subject lines.

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Expo Logic

FEBRUARY 27, 2020

Event Personalization is a Marketing Must. The main way to achieve personalization is through event technology. And with each email, make sure to use the tone, imaging and colors that you used on your registration page, keeping your look and verbiage consistent. Keeping Up the Email Marketing Until the Event is Primary.

How To 36

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MemberClicks

OCTOBER 10, 2023

This involves collaboration among team leaders and a clear understanding of the program’s main objectives. This will give you an insight into market standards and help you set competitive rates that cater to both your nonprofit’s financial needs and your members’ capacity to pay.

Software 52

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Associations Now

JULY 30, 2013

When word arose about changes the world’s largest email service made to the way it organizes messages, marketers got nervous. The most-skilled email marketers are effective at turning lemons into lemonade by putting their ears to the ground, adapting to the data they see, and incrementally tuning their approach.

Newsletter 40

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Reid All About it

MARCH 23, 2018

WBT Systems shares some of the tips they learned from online marketing expert (and multi-millionaire course provider) Amy Porterfield about using webinars as lead generation for online courses. Now for the main event: free professional development events for the association community. Successful Negotiations in a Seller’s Market.

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Disciple Media

SEPTEMBER 30, 2020

In this article, we’ll briefly touch on the steps leading up to (and following) monetizing your audience, but the main focus will be on ways to monetize a Facebook group or similar community and how to make it happen. Here are a few examples: Create a marketing funnel. What is a Facebook Group? 12 Ways to Monetize A Facebook Group.

Maine 36

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Fonteva

FEBRUARY 9, 2021

One of our main areas of expertise is internal employee engagement and productivity. Email marketing and communication. With most of your interactions confined to the digital space, a management system with highly capable email and communication tools is key.

Member Engagement 98

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Reid All About it

JULY 14, 2023

It’s interesting to see how two organizations rely differently on data to market their event to attendees, exhibitors, and sponsors. Gen Z, AI and marketing. Bill Sheehan at Multiview shares his top takeaways from ASAE’s 2023 MM&C conference related to Gen Z, AI and marketing—fun topics. Customer/member personas.

Education 39

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MemberClicks

APRIL 4, 2023

They offer a “Member Area” feature for membership organizations to enable members-only content restrictions within their main site. WordPress WordPress is one of the most well-known website builders on the market today—in fact, 41% of all websites on the web have been built using the platform. Pricing The Starter Plan is $47/month.

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