Higher Logic

MAY 20, 2020

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Fonteva

MARCH 22, 2023

A good marketing strategy is key to getting the word out about all of the great resources and benefits available to members of your association. And the star of your strategy? In this post, we’ll walk you through four best practices for using your website to bolster a larger multi-channel marketing strategy.

Strategy 52

Strategy Marketing Social Media Directory 52

Higher Logic

FEBRUARY 4, 2020

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. But don’t fret - today works, too!

Communications 287

Communications Tips Content Tools 287

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Higher Logic

MAY 8, 2019

Alas, convincing people with overflowing inboxes to click on your email takes some finesse. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Tip #1: Allow for Email Opt-in + Topic Selection.

Tips 166

Tips Email Marketing Newsletter Communications 166

Reid All About it

MAY 19, 2023

The weekly list of free educational events and resources for the association community… Reflection. “I Here’s a conundrum: How can members ever feel like part of their chapter community if they don’t attend chapter events? Quick hits Improve responsiveness to your emails by implementing these four principles. More info/register.

Strategy 195

Strategy Content Leadership Email Marketing 195

GrowthZone

APRIL 18, 2023

In general, marketing automation can be extremely helpful for associations in several ways: Efficient communication Marketing automation tools enable associations to efficiently communicate with their members and stakeholders via email, social media, and other channels.

Marketing 78

Marketing Email Marketing Social Media Recruiting 78

Reid All About it

JANUARY 4, 2019

The weekly list of free educational events and resources for the association community… If your association has chapters or geographic components (sections, affiliates, local networking groups), please participate in the Chapter Benchmarking Study. Providing resources to chapter leaders. Tony Rossell at Marketing General Inc.

Video 285

Video Washington Social Media DC 285

Higher Logic

MAY 13, 2020

Making connections is most likely one of your members' top reasons for joining your association. You can maximize their membership value by providing members with the connections and resources they care about the most, year-round. This way, you can scale your engagement efforts for increased success.

Tools 296

Tools Communications Email Marketing Recruiting 296

Reid All About it

MAY 12, 2023

The weekly list of free educational events and resources for the association community… Non Dues-a-Palooza (NDP). The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. Membership tiers. No plan, no progress.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

JANUARY 7, 2022

The weekly list of free educational events and resources for the association community…. Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. How to Craft User Journeys to Keep Your Members Engaged.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Reid All About it

MAY 14, 2021

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. During the last one, they introduced their event safety playbook full of tips and resources. API basics.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

MAY 7, 2021

The weekly list of free educational events and resources for the association community…. – How to Personalize 5 Must-Have Email Templates. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Backstage Pass: Producing Compelling Content that Drives Engagement.

Technology 370

Technology St. Louis Strategy Products 370

Reid All About it

APRIL 30, 2021

The weekly list of free educational events and resources for the association community…. Presenters: Lowell Aplebaum, CPF, FASAE, CAE, Professional Facilitator CEO & Strategy Catalyst, Vista Cova, LLC. Senior Vice President of Public Affairs and Engagement, American Association of Colleges of Pharmacy. More info/register.

Education 354

Education Technology Strategy Revenue 354

Reid All About it

JULY 9, 2021

The weekly list of free educational events and resources for the association community…. Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. Training programs. Makes more sense now.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Reid All About it

MAY 3, 2019

The weekly list of free educational events and resources for the association community… View from our campsite in the Superstition Mountains Wilderness east of Phoenix. Mapping the Journey to Long-Term Member Engagement. Tim Ahlenius, Director of Digital Strategy, Americaneagle.com. Wed 5/8 at 12 p.m. Nicolette L.

Tucson 262

Tucson Phoenix Products Tools 262

Reid All About it

MAY 29, 2020

The weekly list of free educational events and resources for the association community… Reboarding members. WBT shares ideas for using what you learn during reboarding to better serve members. It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual event ebook.

San Diego 259

San Diego Strategy North Carolina Conference 259

Reid All About it

JULY 16, 2021

The weekly list of free educational events and resources for the association community…. How to create an editorial calendar that will streamline your content strategy. Learn how to make community your competitive advantage, measure the quantifiable value of community, and develop a framework for building out your community strategy.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

FEBRUARY 12, 2021

The weekly list of free educational events and resources for the association community…. If you know an association professional or board member who needs a wake-up call, this MemberSuite post should do the trick. Break Down Barriers to Early Engagement. Email Marketing Workshop. Accepting reality. 1 CAE credit.

Revenue 370

Revenue North Carolina Industry Technology 370

Reid All About it

JULY 8, 2016

. – Unified Learning Design Studio: Creating Your Online Program Using Limited Resources. Learn how to create a high value eLearning program for your members when you have limited resources? Presenters: Carrie Hane, Content & Digital Communications Strategy Consultant, Tanzen. More info/register. Host: iCohere.

DC 150

DC Certificate Washington Content 150

EventMobi: Association Events

SEPTEMBER 28, 2023

Depending on how your organization sets up membership, you can allow free access to your member directory or gate it behind a paywall (or a members-only portal). Your association’s membership listing is a centralized resource of contact information and membership status. How has your community grown over the years?

Directory 147

Directory Organization How To Kansas City 147

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

Higher Logic

AUGUST 14, 2018

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. Looking for other ways to improve member engagement? asked Reggie.

Case Study 120

Case Study Analysis System Revenue 120

WBT Systems

JULY 24, 2018

Email marketing. Cross-selling to non-members who buy products or attend conferences. We’ve talked before about the power of social proof in marketing your online learning programs. “Now, Now, we’re speaking to our members about how we can help them get to where they want to be in the future.

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

JULY 7, 2023

The weekly list of free educational events and resources for the association community… A month from now, many of us will be at ASAE Annual in Atlanta. Next Generation, Networked-Based Marketing With so many tools for email marketing, social media, CRM, graphic design and generative AI, marketing efforts are often frantic and scattered.

Tools 195

Tools Education Newsletter Chicago 195

Smooth The Path

SEPTEMBER 25, 2018

Construct your member messaging by explaining what their problem is in their words and include a link to the content or resource that offers the solution. By providing a tour of solutions, new members will more quickly understand the value of the association than if we merely tell them the value of the association.

Marketing 74

Marketing Project Member Engagement Content 74

Reid All About it

JULY 21, 2017

If you’re attending Annual for the first time or looking to maximize your experience, you need to hear about Tom’s conference learning strategy. Grow Your Event with Digital Marketing That Works. For most event marketers, email is still the primary go-to tool. Wed 7/26 at 2 p.m. More info/register. 1 CAE credit.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Association Success

NOVEMBER 15, 2018

Intentional onboarding makes members feel part of a community and impacts retention numbers , as this study shows. Any good email marketing campaign comes down to a content strategy defined by two things: value proposition and tone. So how does it work? Strategize.

How To 68

How To Email Marketing Price Communications 68

Reid All About it

OCTOBER 21, 2022

The weekly list of free educational events and resources for the association community…. This duty requires a different type of board member. Launching a podcast isn’t as intimidating as it used to be, thanks to the resources and people who can help you get started. Survey invite. Association podcasts. Tue 10/25 at 2 p.m. –

Revenue 44

Revenue Email Marketing Education Review 44

Fonteva

MARCH 19, 2020

By examining your association’s member data, you can pinpoint the specific areas where your efforts are making an impact, or not. This holds true whether it’s your member engagement efforts or your internal operations. Planning and hosting an association event is a resource-intensive initiative.

Tips 52

Tips Recruiting Recruitment Tampa 52

Reid All About it

OCTOBER 28, 2022

The weekly list of free educational events and resources for the association community…. Learn about trends impacting member engagement, member growth, measurements, outcomes, and sustainability. Maybe It’s Your Marketing. Learn how to segment volunteer opportunities into identified markets.

Blended Learning 39

Blended Learning Email Marketing Revenue Technology 39

MemberClicks

MARCH 28, 2023

Whether you’re a nonprofit association, a chamber of commerce, a neighborhood group or even just a casual club, an online community platform can provide the perfect digital space to share ideas, resources and network with like-minded individuals. They do that with very little staff involvement and at your members’ convenience.

Membership Management 52

Membership Management Software Directory Course 52

Reid All About it

DECEMBER 9, 2022

The weekly list of free educational events and resources for the association community…. Instead, she recommends following her brewer husband’s practice: if your market wants Sour Patch Kids beer, your association should make them Sour Patch Kids beer. Moderator: Heather Story, consultant, Volunteer Strategies. Host: Fridays@4.

Colorado 39

Colorado Recruiting Recruitment Survey 39

Reid All About it

FEBRUARY 25, 2022

The weekly list of free educational events and resources for the association community…. WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. Hybrid events can help, but they require a different approach to member and sponsorship engagement.

Revenue 40

Revenue Analysis Strategy Technology 40

Association Adviser

OCTOBER 13, 2016

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. This struggle may be related to lack of measuring and recording reader engagement. Primary challenges.

Communications 60

Communications Revenue Social Media Survey 60

MemberClicks

FEBRUARY 2, 2024

Your members might not renew on time (or at all) if they don’t get an auto-renewal notice. Member engagement. Membership management software facilitates communication with members. Event marketing. Email marketing. The Buyer’s Guide to Chamber Management Software.

Membership Management 52

Membership Management Software Directory Revenue 52

Reid All About it

JULY 14, 2023

The weekly list of free educational events and resources for the association community… Professional development. Likewise, members and customers are more likely to attend education programs when they’re following a professional learning plan. Host: ASAE Wed 7/19 at 12 p.m. 1 CAE credit. . – 1 CAE credit. More info/register.

Education 39

Education Price Tools Technology 39