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Association Brain Food: 1.26.24

Reid All About it

The weekly list of free educational events and resources for the association community… Membership. I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. More info/register. 1 CAE credit. More info/register.

Survey 256
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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Try hosting weekly or monthly meetings, instead of sending out lots of emails, to create more personal relationships with your members. Onboard New Members.

Revenue 296
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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

Here’s what else we know : You can reach and retain younger members by exceeding their expectations with a customized member experience that meets them where they are in their careers, and positions you to grow together. Make it simple for your members to connect (on their terms) while providing a cohesive member experience.

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Association Brain Food: 4.12.24

Reid All About it

The weekly list of free educational events and resources for the association community… I would love to live Like a river flows, Carried by the surprise Of its own unfolding. AI Unleashed: Elevating Association Performance and Engagement Learn how two associations built and deployed AI to further the member experience.

Revenue 256
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Marketing Automation: Creepy? Or Just Good Customer Service?

Higher Logic

Through the web tracking their marketing automation software provides, they use cookies (not the chocolate chip type) that track what pages you visited and when you added something to your cart. When revealed, it’s actually quite a useful way to give members a more personalized, tailored, helpful experience.

Marketing 184
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How to Budget for Upgrading Your Association Management Software

MemberClicks

Your basic AMS includes: Member database Email Marketing Event management Financial Management Data Analytics and Reporting 2. If you’ve been delaying an update because it’s too cumbersome or exhausts too many resources, it’s time to look for another AMS. The price of your AMS depends on several factors: 1.

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5 Questions to Ask Before Jumping Ship on Your AMS

Higher Logic

However, we’ve seen far too many associations waste valuable time and resources on a switch, only to run into similar dissatisfaction with their new database down the road. At its core, an AMS houses your member data and processes payments related to things like membership dues, donations, and registrations.

Tools 176