Association Briefings

FEBRUARY 10, 2021

Data-driven email marketing is not only about using the data an association already has about its members, but also about the data it can collect through member interactions and engagements, ultimately predicting future behaviors. In fact, , 81% of marketers say that implementing a data-driven email strategy can be complicated.

eBook 52

eBook Strategy Email Marketing Marketing 52

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MAY 21, 2021

The weekly list of free educational events and resources for the association community…. Because of pandemic-induced change, Dave Lutz of Velvet Chainsaw Consulting says, “Conference organizers have an opportunity to make changes that would have been more difficult to sell up the ladder in the past.” Niche conferences. 1 CAE credit.

San Jose 369

San Jose Email Marketing Tools millennials 369

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MAY 19, 2023

The weekly list of free educational events and resources for the association community… Reflection. “I Association executives want their organizations to evolve and take advantage of new opportunities, but something is holding them back. Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts.

Strategy 195

Strategy Content Leadership Email Marketing 195

Fonteva

MARCH 22, 2023

A good marketing strategy is key to getting the word out about all of the great resources and benefits available to members of your association. And the star of your strategy? be your organization’s website. Your website has the potential to help your organization’s marketing strategy thrive.

Strategy 52

Strategy Marketing Social Media Directory 52

Higher Logic

MAY 13, 2020

We’re most attached to the groups or organizations that we’re most involved in. You can maximize their membership value by providing members with the connections and resources they care about the most, year-round. With tools like online community and marketing automation , you recreate the best parts of your association online.

Tools 296

Tools Communications Email Marketing Recruiting 296

Higher Logic

OCTOBER 12, 2017

That’s why we’ve put together a refresher course on some of the greatest advantages of using technology as part of your nonprofit fundraising strategy. In addition to highlighting the benefits of powerful software, we’ll also give you some tips for implementing these tools at your own organization. Understand the configuration process.

Technology 179

Technology Strategy Software Tools 179

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JUNE 30, 2023

The weekly list of free educational events and resources for the association community… Gen Z membership. WBT Systems provides strategies for offering professional development as an employee retention tool. MemberSuite explores why new membership communities are so popular with Gen Z. Employee retention. Non-dues revenue partners.

Chicago 205

Chicago Newsletter Revenue Education 205

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MAY 12, 2023

The weekly list of free educational events and resources for the association community… Non Dues-a-Palooza (NDP). The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. Membership tiers. More info/register.

Chicago 200

Chicago Newsletter Mooc Education 200

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JANUARY 4, 2019

The weekly list of free educational events and resources for the association community… If your association has chapters or geographic components (sections, affiliates, local networking groups), please participate in the Chapter Benchmarking Study. Providing resources to chapter leaders. Tony Rossell at Marketing General Inc.

Video 285

Video Washington Social Media DC 285

Higher Logic

JANUARY 27, 2020

Because online communities can transform any organization , you’ll see a range of industries. Because real change can start at any level of an organization, you’ll see a range of titles. Now, he's head of Structure3C, a community strategy firm. Follow Bill on LinkedIn. Matt Lawson. Follow Shana on LinkedIn. Jason Schofield.

Software 317

Software Industry Strategy Social Media 317

Higher Logic

MAY 8, 2019

Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Tip #1: Allow for Email Opt-in + Topic Selection. Many associations see membership as an automatic email opt-in. Resource: What is an Online Community?

Tips 166

Tips Email Marketing Newsletter Communications 166

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APRIL 23, 2021

The weekly list of free educational events and resources for the association community…. Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. Content strategy. Member communications. 1 CMP credit.

Revenue 370

Revenue Strategy Content Education 370

Disciple Media

JUNE 29, 2023

Implementing a content marketing strategy Content marketing means creating content (articles, videos, podcasts, social media posts etc) that’s relevant to your audience, and importantly, helps or entertains them! Content marketing is a powerful tool for attracting, engaging and converting your target audience.

Strategy 36

Strategy Social Media Review Content 36

EventMobi: Association Events

OCTOBER 19, 2023

If you run a membership organization, you know how important it is to engage and retain your members. After all, members are the lifeblood of your organization: they support your organization’s mission, attend events, and form your community! Membership drives work best when you’ve got a solid strategy in place.

How To 130

How To Discount Social Media Software 130

AssociationChat

JULY 14, 2020

In a previous article, we discussed the different methods of creating an effective content strategy. However, I wanted to spend some more time elaborating on the “Why”, and the outcomes that can come about from having an effective content strategy. . Here is why event planners need a content strategy.

Content 52

Content Strategy Social Media Case Study 52

CMA Solutions

JANUARY 31, 2024

Implementing effective SEO strategies, such as using industry-relevant keywords, optimizing site speed and creating high-quality content, are all proven tactics for increasing organic traffic, making it easier for potential clients to find and engage with the company’s website. At CMA, our digital expertise is at your service.

Industry 64

Industry Marketing Social Media New Jersey 64

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NOVEMBER 20, 2020

The weekly list of free educational events and resources for the association community… 86 “normal,” please. Fri 11/20 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management.

Certificate 370

Certificate System Dallas Price 370

Freestone

FEBRUARY 21, 2024

If your organization hopes to reach more learners or successfully promote an upcoming event, it might be time to create a marketing plan. With a marketing plan, your organization can strategize how to grow your continuing education program, increase engagement, and attract more learners. What is a marketing plan?

Marketing 80

Marketing LMS Social Media Course 80

Fonteva

DECEMBER 19, 2019

Association memberships are rewarding experiences and unique in the way that members pay dues in order to continue to be a part of the organization. It’s likely that you have developed a set member engagement strategy over the years. Association member engagement strategies. Email marketing. Email marketing.

Member Engagement 59

Member Engagement Strategy LMS Class 59

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FEBRUARY 12, 2021

The weekly list of free educational events and resources for the association community…. Fri 2/12 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. every Monday.

Revenue 370

Revenue North Carolina Industry Technology 370

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MAY 29, 2020

The weekly list of free educational events and resources for the association community… Reboarding members. It covers virtual event strategy and technology, including a list of platforms for different purposes. It covers virtual event strategy and technology, including a list of platforms for different purposes.

San Diego 259

San Diego Strategy Conference North Carolina 259

Higher Logic

MAY 29, 2020

Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base. Their discussions, the resources they download, and the feedback they give you are all crucial to building your member personas. Organize volunteering opportunities. New Member Acquisition.

Social Media 254

Social Media Tools Member Engagement Revenue 254

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DECEMBER 21, 2018

The weekly list of free educational events and resources for the association community… Reading and learning may be the last things on your mind right now. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Alyssa Ford, Data and Strategy Lead at Tech Impact. More info/register.

Email Marketing 174

Email Marketing Social Media Library millennials 174

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JANUARY 7, 2022

The weekly list of free educational events and resources for the association community…. Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. Invest in you. Reflection questions. Employee experience. Chapter coaching.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Disciple Media

OCTOBER 24, 2023

For businesses seeking to foster deep connections and brand loyalty in today’s digital landscape, establishing a paid community has become a pivotal strategy for knowledge sharing and purposeful networking. This guides content creation, engagement strategies, and even aesthetics. What is a paid community?

Strategy 36

Strategy Tips How To Price 36

Higher Logic

FEBRUARY 7, 2019

Regardless of which type of industry marketer you are – association, corporate, B2B, you name it – you might identify with these challenges. Thankfully, we include some resources to help you put your best 2019 marketing strategy into action (with minimal headaches, of course). Bonus: Relatable GIFs ??.

Marketing 149

Marketing Video Resources Content 149

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JANUARY 6, 2017

If your organization has a webinar scheduled in the next few weeks, please send me the link. Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Single digit temps at night too.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

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JANUARY 6, 2017

If your organization has a webinar scheduled in the next few weeks, please send me the link. Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Single digit temps at night too.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Higher Logic

FEBRUARY 4, 2020

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. Resource: Integrate for Success: 3 Sweet Results of AMS Integrations. #4.

Communications 287

Communications Tips Content Tools 287

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MAY 14, 2021

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. During the last one, they introduced their event safety playbook full of tips and resources. API basics.

St. Louis 341

St. Louis Technology Strategy Conference 341

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MAY 7, 2021

The weekly list of free educational events and resources for the association community…. – How to Personalize 5 Must-Have Email Templates. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Research on associations. Sat 5/8 at 12 p.m. Mon 5/10 at 1 p.m. every Monday.

Technology 370

Technology St. Louis Strategy Products 370

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JULY 16, 2021

The weekly list of free educational events and resources for the association community…. How to create an editorial calendar that will streamline your content strategy. Learn how to make community your competitive advantage, measure the quantifiable value of community, and develop a framework for building out your community strategy.

Revenue 195

Revenue Video Strategy Industry 195

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AUGUST 6, 2021

The weekly list of free educational events and resources for the association community…. Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. The data may support a business case for additional resources for chapter programs. Member advisory groups.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Higher Logic

JANUARY 31, 2019

If it’s the latter, it’s time to reshape your strategy. In its 2018 Membership Marketing Benchmark Report, Marketing General reveals that: 27% of individual member organizations have trouble attracting and/or maintaining younger members. Effective communication is all about managing expectations. Cue the Aretha).

Communications 184

Communications millennials Tips Software 184

Higher Logic

MAY 20, 2020

Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Tip: Sign up for Higher Logic's Super Series to see examples of virtual events as well as learn how to bring more engagement to your organization.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

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JULY 9, 2021

The weekly list of free educational events and resources for the association community…. Charlene Li believes you need order to create change —not what you picture when thinking about innovative organizations. She says, “Disruptive organizations create just enough order to allow change to happen smoothly. Training programs.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Association Briefings

MARCH 30, 2021

You can thank a couple of recent events for the uptick in the importance of email marketing. Brand marketers, agency execs and email marketing experts say email marketing will reap the benefits of the decision, even though the cookie removal has been delayed until late 2023.

Communications 52

Communications Phoenix Email Marketing Newsletter 52