Higher Logic

SEPTEMBER 6, 2018

How many people would still be fans of the Two Stooges, Two Musketeers, or Two Amigos? We recently released the 2018 State of Marketing Automation: Association Benchmark Report , which reported the three most popular automated campaigns for associations: New member onboarding. How will you add them? The reality?

Marketing 250

Marketing Tips Communications Report 250

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Event trends. AI literacy.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Reid All About it

DECEMBER 8, 2023

People talk about it in the association world, but how many associations actually provide resources and education about mental health issues to members and industry employers? TopClass LMS explains why and how associations should step up their efforts and shares examples of associations who have. Marketing to Gen Z and millennials.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

MAY 7, 2021

In some of these cases, technology and common sense can save the day and, in others, you might have to knock some sense into your board. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. Oh, how I love these delectable creatures.

Technology 370

Technology St. Louis Strategy Products 370

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Bulletin describes how a member app enhances and fosters member engagement. Please email me if you have a piece you’d like to discuss.

Certificate 281

Certificate Price Tools Technology 281

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Your data is good enough if you know a few simple secrets about how to manage it.

St. Louis 341

St. Louis Technology Strategy Conference 341

NXUnite

FEBRUARY 19, 2024

Can data analytics save lives? So what exactly is healthcare data analytics and how can it help today’s healthcare landscape? For example, with analytics, care teams can automate targeted outreach efforts to complete the following care objectives: Preventive care and screening reminders. Many seem to think so.

Examples 130

Examples Analysis Software Library 130

AvidXchange: Association Management

FEBRUARY 9, 2022

They lead to a single directive — do more with less. How are community association management companies (CAMs) faring as they evolve with their industry and move into 2022? Automation can help. As this group reaches retirement, it’s leaving gaps to fill.

Industry 130

Industry eBook Association Management Technology 130

Nimble AMS

MARCH 30, 2023

But d o you know the differences between these software and why they ’re so valuable to your organiz ation? Our blog is here to help with a complete explanation of the difference s between AMS and CRM technology, how the platforms pair together , and the benefits for your association. What is customer relationship management ( CRM ) ?

Software 138

Software Member Experience Technology Certificate 138

Association Analytics

AUGUST 14, 2023

Popular AI tools like ChatGPT and Bard are continuously learning how to work faster and more efficiently, which can stir up a lot of feelings in us humans. A simple first step would be to complete a time study of all your tasks to determine what you might want to automate.

San Diego 317

San Diego Las Vegas Seattle North Carolina 317

Higher Logic

MARCH 15, 2018

In my quest to educate on marketing automation, I run across a lot of misconceptions. Someone always has a story about some other marketer, from some other organization, that had some sort of major difficulty or near catastrophe, caused by a malfunction of an automated campaign. Automated campaigns should relieve tedium.

Marketing 235

Marketing Cost Case Study Communications 235

Higher Logic

OCTOBER 22, 2019

Let’s take a look at how your association can use your AMS to engage and provide for your members with these five strategies: Create comprehensive member profiles. Automate your communications. An integrated community-AMS does this and saves you time and prevents lost or confused data. (Already use an AMS for your association?

System 192

System Association Management Software Strategy 192

Reid All About it

JANUARY 22, 2021

Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.

Innovation 370

Innovation Communications Education Strategy 370

Higher Logic

NOVEMBER 27, 2018

Before we get started, let me say this: making mistakes is part of learning how to do anything well. That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes. But a great strategy needs to be the foundation of your marketing automation campaigns.

Marketing 196

Marketing How To Email Marketing Tips 196

Higher Logic

AUGUST 28, 2018

Your marketing automation software becomes another spoke on that wheel. Your marketing automation software triggers a new member welcome campaign. These communities and activities then get saved back into the AMS. How do you think members like IASBO’s new strategy? It all makes the wheel turn. Hint: A lot.).

Software 159

Software Illinois Revenue Member Experience 159

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Let’s go through and address each issue and how it can be fixed. How to f ix it: Get your members engaged. How to f ix it: Cover the common bases.

Tools 258

Tools eBook Report Learning Management System 258

Nimble AMS

MAY 17, 2022

So, how can an association recruit and retain staff in this job seeker’s market? . A recent Salesforce study identified that 89% of full-time workers were more satisfied with their job because of workplace automation. Automation improves the employee work-life balance, and simultaneously lowers job stress levels.

Recruiting 141

Recruiting Recruitment Technology Innovation 141

EventMobi: Association Events

SEPTEMBER 21, 2023

In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Acquiring new members comes with upfront costs, especially those tied to marketing.

Strategy 130

Strategy Software Social Media Discount 130

MemberClicks

MARCH 18, 2024

The struggle is where to place limited resources and how to ensure association growth. The simple answer for associations is to create an automated membership renewal program that improves staff efficiency and enables leaders to focus resources on attracting new members. Automated systems can help with retention and engagement.

Analysis 52

Analysis Software Member Engagement System 52

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. In 2024, the data continues to show how the historical assumptions that drove association strategy are less and less valid.” Event marketing. Humans… so persuadable!

Social Media 250

Social Media DC Strategy Education 250

Reid All About it

FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Fri 2/2 at 10 a.m.* – How to Amplify Your Team’s Power with Generative AI Hear about practical, real-world applications of AI to enhance team efficiency and innovation. Print magazines. More info/register.

Certificate 266

Certificate Denver South Carolina Project 266

Higher Logic

AUGUST 23, 2018

It’s a valid fear – as marketing automation adoption increases, many seasoned marketers are wondering if they’re automating themselves out of a job. When you use marketing automation, you can improve all these scenarios, saving time on the manual tasks. The short answer is no. Reporting out.

Marketing 120

Marketing Content Tools Team 120

Higher Logic

JANUARY 23, 2019

Automation rules. Marketing automation. Two terms that sound similar (and sort of are) except for the fact that they tend to be siloed into two separate spheres of community and marketing. What Do Automation Rules and Marketing Automation Mean? Related: Automation Rules for Beginners.

Marketing 136

Marketing Communications Case Study Tools 136

Higher Logic

AUGUST 16, 2018

Integrating your marketing automation platform with multiple data sources. The purpose of integrating data with your marketing automation platform is to help you develop a digital behavioral identity for each subscriber, with the goal of personalizing the content they receive to increase engagement.

Social Media 153

Social Media Sample Marketing Examples 153

GrowthZone

MARCH 13, 2021

Leveraging a robust AMS system engages members and helps you develop your association, while automating many mundane and repetitive tasks. This article will help you compare and evaluate the best association management software currently on the market. . How to Choose the Best Association Management Software. Monthly pricing.

Software 148

Software Association Management Price Membership Management 148

AvidXchange: Association Management

AUGUST 17, 2023

The AvidXchange Podcast Network just posted a new episode of its “Middle Market Report” program. The more the technology can do, the more money savings you have.” Tran and Woytek believe automation helps improve job satisfaction and employee retention.

Association Management 130

Association Management Survey San Francisco Technology 130

Reid All About it

JUNE 23, 2023

WBT Systems goes over some ChatGPT basics, brings up some concerns—like why you shouldn’t rely upon it to do all your work, and explains how association professionals, including education teams, are using ChatGPT to save time and jump-start the creative process. Marketing benchmarks. Our AI future. AI usage policy. Event apps.

Metro 195

Metro Strategy Technology Marketing 195

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. But busy association professionals can definitely save time using ChatGPT as a starting point on many tasks. Content marketing. You need a content marketing ecosystem to support them. Association podcasts.

Committee 195

Committee Education Software Technology 195

Higher Logic

FEBRUARY 4, 2020

Your online community, AMS, CMS, marketing platform, and other tools should all be integrated and have the ability to talk to each other, passing data back and forth to make your strategy more robust and cohesive. Check out 1 1 Steps to Start a Successful Mentoring Program to get started. These are problems there are solutions for.

Communications 287

Communications Tips Content Tools 287

Reid All About it

FEBRUARY 14, 2020

The weekly list of free educational events and resources for the association community… This got me thinking and maybe it will get you thinking too… How do you measure progress in your career? Alex Birkett at HubSpot describes success theater and how to eliminate it. Only you can find the right one.” Oh, I know them well.

DC 243

DC Content Education Washington 243

Higher Logic

OCTOBER 17, 2019

You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Identify what you need to deliver the member experience you want, and learn how to make the data work for you.

Revenue 211

Revenue Tools Member Engagement Member Experience 211

Nimble AMS

APRIL 27, 2023

Your organization will have the opportunity to witness the entire Salesforce ecosystem in action, from Tableau Analytics to Marketing Cloud. The Salesforce platform offers true innovation with features like AI, predictive analytics, and automation to streamline staff processes and enhance the member experience.

DC 116

DC Innovation Class Team 116

Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. You most likely use email marketing to 1) communicate with your members, and 2) engage your members.

Email Marketing 159

Email Marketing Marketing Social Media Video 159

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

AUGUST 11, 2023

Meagan Loyst gives the Gen Z perspective on how brands “are tapping into the collective feminine experience vs. just slapping pink on something and saying it’s for women.” She says Taylor Swift and Barbie are quite literally saving the U.S. The SHEconomy. economy because they take the interests and experiences of women seriously.

Chicago 195

Chicago Certificate Marketing Content 195

NXUnite

OCTOBER 24, 2023

To get started, we’ll cover how you can efficiently use grant management tools to carry out tasks like administrative oversight and budget management. With technology that streamlines and automates administrative tasks, your organization can balance awarding funds quickly and efficiently while still following all necessary procedures.

How To 130

How To Guidelines Review Tools 130

Higher Logic

JANUARY 24, 2019

After all, no matter how many new members you attract, it’s your retention rate that drives real growth. Keep in touch with members through automated messaging. But that’s only one piece of the puzzle: you also have finance software, marketing software, and event planning and management software.

Communications 209

Communications Software Member Engagement Event Planning 209