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MAY 24, 2024

Event engagement. They describe how to embrace these trends to create future-focused experiences that empower your attendees and strengthen your community. Julius Solaris of Boldpush is a good follow on LinkedIn if you’re interested in event planning and marketing. Member engagement. Credentialing prep groups.

LMS 248

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FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members.

DC 265

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Reid All About it

JANUARY 19, 2024

It will also explore which business functions are leading the way, how leadership is supporting AI efforts, and how policies are affecting adoption. Jamie Notter of Propel explains how to make the most of your remote/hybrid team’s time together in person. Marketing to Gen Z and millennials. Event trends.

Revenue 259

Revenue Strategy Member Engagement United States 259

Association Analytics

FEBRUARY 14, 2022

We can help you move analytics to the top of the list by giving you tips to build a business case and how to articulate it to others. Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. Communicate to leadership and staff in their language.

How To 169

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EventMobi: Association Events

SEPTEMBER 13, 2023

Excitement, pride, gratitude—all of these emotions can stem from a positive member experience! So how do you improve your member experience? Member experience describes how people view, feel about, and engage with your organization’s brand. Member engagement. Making your brand stand out.

Member Experience 130

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Reid All About it

APRIL 26, 2024

The survey results will give association staff and volunteer leaders a deeper understanding of how to strengthen board effectiveness for the long term. The outlook for associations, as described in Marketing General Inc.’s Rachel Mace at Association Analytics explains how to set up and use an engagement scoring model.

Content 271

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Higher Logic

NOVEMBER 20, 2019

Your association is the perfect place to connect members with the perfect mentor or mentee. In fact, Marketing General revealed that 48 percent of associations say participation in their mentoring program has increased—a clear indicator that members are seeking this benefit. Get Buy-In from Leadership. Create a Framework.

How To 240

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Reid All About it

JANUARY 12, 2024

Young member engagement. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. Member mobile app. 1 CAE credit. More info/register.

LMS 271

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Higher Logic

MARCH 6, 2018

The Top 5 Barriers to Executive Participation and How to Fix Them. The best online community software makes it easy for you to sign in as executives or impersonate them so important announcements look like they came directly from senior leadership. Do they want to welcome new members ? Are your executives expert networkers?

How To 266

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Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Member app. Unlike social media, a mobile app serves as a centralized communication channel for your members. New association event.

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MARCH 1, 2024

They describe how to apply best practices in cognitive, learning and behavioral sciences when designing education programs, so learners are more likely to retain and apply new competencies on the job. When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals.

Education 259

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Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

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MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Chapters should offer plenty of member-organized social meetups, not just education programs. Event marketing. Humans… so persuadable! Mentoring programs. 1 CAE credit.

Social Media 254

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Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Learn what elements of engaging and effective online learning you must build into your live and on-demand programs. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Chapter habits. What kinds are there?

Revenue 206

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Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. Member recruitment.

Revenue 259

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Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

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APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Another is persuading members to make time for association engagement.

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DECEMBER 8, 2023

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Bulletin describes how a member app helps you nurture member engagement. Member retention. Marketing to Gen Z and millennials. More info/register.

Strategy 276

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FEBRUARY 2, 2024

m3Magazines shares advice on transforming your magazine into a valuable asset members will love. They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Print magazines. Generation Z. I’m happy to feature it as long as it’s not too product-centric. More info/register.

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JUNE 7, 2024

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content. Off-topic How to turn off Google’s annoying AI overviews and only get search results. |

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JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. We all know that and think we do it, but her examples show us how often we don’t. . Audience personas. 1 CAE credit.

Revenue 206

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GrowthZone

JULY 16, 2017

Part 4 of the 5-Part Series: Why Member Engagement No Longer Means Face-to-Face. Tactic #4: Driving Engagement Through Thought Leadership. Thought leadership is simply positioning yourself, or your organization, as a voice of knowledge and expertise in the marketplace of ideas.

Leadership 60

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MAY 19, 2023

Billhighway explains how to get reacquainted with post-pandemic chapter members and design a chapter event experience that’s worth their time. Leadership training. Members aren’t willing to dedicate as many volunteer hours as they once did—that’s the word on the street. Good stuff. Users group. Non-dues revenue partners.

Strategy 195

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AUGUST 18, 2023

The Art of Mentoring’s new guide on mentoring in professional associations explains how to address potential pitfalls and design issues you might encounter around chapter relations, funding, code of conduct, CE credits, matching, and success metrics. They’re a harmful practice for young people who need to learn how to cope in the real world.

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JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

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NXUnite

MARCH 18, 2024

Customization: LMS platforms often offer customization options, allowing you to tailor learning experiences to meet specific member needs and preferences. An LMS empowers you to deliver high-value learning opportunities that are accessible, engaging, and tailored to the needs of members. Host a variety of educational events.

Software 130

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Association Success

APRIL 9, 2020

While these are challenging times, challenges also enable us to rise to the occasion and demonstrate true leadership. Those organizations that recognize the need to pivot their event strategies quickly and thoughtfully will be in the best position to continue to serve, and even provide additional value for, their members and constituencies.

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Association Adviser

NOVEMBER 13, 2018

Download a recording of “A Balanced Approach to Member Engagement” here. How can you effectively target communications without good data? Association boards and leadership should discuss the type of information they want to post on social media and what safeguards they should enact to protect members’ personal information.

Member Engagement 60

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MAY 26, 2023

Good listens Sean Soth, chair of the Leadership Advisory Board for Professionals for Association Revenue (PAR), talks with Jeff Cobb, co-host of the Leading Learning podcast , about revenue issues, the need for a business development role in associations, and why people join PAR. Hear the most common pitfalls and how to avoid them.

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SEPTEMBER 15, 2023

They explain why and how to get buy-in from staff and executives, how to manage an implementation when you barely have time for your real job, and why you should focus on business outcomes, not processes. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. 1 CMP credit.

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MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

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SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. We all know how culture plays a significant role in an organization’s success. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Membership engagement. Engagement means different things for different members.

Revenue 230

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Reid All About it

NOVEMBER 29, 2019

Dan Hickey at DelCor Technology Solutions explains how to avoid application sprawl by taking a strategic approach to Office 365. Member Engagement Party. An engaging membership experience needs constant attention and interaction, just like any good party. .” Demystifying Event Marketing. 1 CAE credit.

West Virginia 360

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Higher Logic

MAY 29, 2020

Instead, you need to align your new online community with the mission and priorities of your association's leadership. How to Align with Your Board and Executive Team's Priorities. New Member Acquisition. The goal: Every year, bringing in new members is likely to be on your association’s list. Growing Non-Dues Revenue.

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Reid All About it

JULY 7, 2023

Association leadership. Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Michelle Bruno at DAHLIA+ Agency gathers advice from several event and association consultants on how AI can help event planners.

Tools 195

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GrowthZone

JULY 18, 2017

Part 5 of the 5-Part Series: Why Member Engagement No Longer Means Face-to-Face. Tactic #5: Inbound Marketing That Captures Prospects’ Attention. In the olden days of marketing, way back in the 20 th century, marketing was comprised primarily of outbound – interruptive campaigns. Content Marketing.

Marketing 60

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Aptify

OCTOBER 30, 2022

Here’s how to get non-techy staff on board with new membership management software. From your executive leadership and board of directors to each department that will be using the software, everyone needs to understand the value of implementing modern software. Is your team scared of new technology?

Membership Management 72

Membership Management Software How To Tips 72