Reid All About it

APRIL 26, 2024

The survey results will give association staff and volunteer leaders a deeper understanding of how to strengthen board effectiveness for the long term. TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. Content marketing. Volunteers.

Content 271

Content Survey Education Strategy 271

Higher Logic

NOVEMBER 20, 2019

In fact, Marketing General revealed that 48 percent of associations say participation in their mentoring program has increased—a clear indicator that members are seeking this benefit. Get Buy-In from Leadership. Get Buy-In from Leadership. how your mentoring program affected retention). Create a Framework.

How To 240

How To Tips Leadership Survey 240

Wild Apricot

DECEMBER 21, 2017

Salesforce Recruitment, Onboarding and Training. Matt Cameron, managing partner at Sales Ops Central, wrote an excellent guide on how to build a sales ops unit for fast growing companies. Recruit, on board, and train sales staff. Operations. Implementation of Recommended Compensation and Incentives Program. Deals desk.

How To 362

How To Process Tools Team 362

Higher Logic

AUGUST 9, 2018

In the past, SNMMI was sending generic “we miss you” messages to members hoping they would renew, but there was minimal strategy behind their marketing actions. SNMMI invested in strategic services for marketing automation with Higher Logic in 2017 to develop a lapsed member campaign to support their goals.

Case Study 120

Case Study Recruiting Recruitment Revenue 120

Membership Marketing

JUNE 3, 2024

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. ANA leadership realized that significant changes were needed to reverse the membership decline and stop the hemorrhaging. Find it on Amazon.

Case Study 52

Case Study Recruiting Recruitment Revenue 52

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 276

Maryland LMS Revenue Strategy 276

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Membership marketing has come a long way since I first started in associations. Frankly, we’re smarter about it now. Audience avatar. Online community. 1 CAE credit.

DC 206

DC Recruiting Recruitment Washington 206

MemberClicks

OCTOBER 24, 2023

This support network can be a big help in assisting you with industry challenges, staying up to date with changing trends, and doing well in competitive markets. We’ll also discuss how these organizations can use marketing strategies to enhance their recruitment efforts and ensure ongoing growth and success.

How To 52

How To Social Media Industry Recruiting 52

Reid All About it

JANUARY 19, 2024

It will also explore which business functions are leading the way, how leadership is supporting AI efforts, and how policies are affecting adoption. Jamie Notter of Propel explains how to make the most of your remote/hybrid team’s time together in person. Marketing to Gen Z and millennials. 1 CAE credit.

Revenue 259

Revenue Strategy Member Engagement United States 259

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. I’m hoping to somehow. Learning subscriptions.

DC 265

DC Washington Member Engagement Innovation 265

Associations Now

JANUARY 23, 2017

Recruiting small businesses to join your organization is difficult, but these tips could help. Many organizations already know the value of recruiting small businesses as members, but servicing emerging businesses can come with a unique set of challenges. Social Media Examiner delivers 19 Facebook marketing predictions for 2017.

Recruiting 40

Recruiting Recruitment How To Social Media 40

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. AI vs human interactions. 2024 membership pains. Seems like a good place to start.

Revenue 259

Revenue Price Denver Tools 259

Eric Lanke

JULY 30, 2018

And when I found myself across a conference room table from its president, listening to him describe his company, its products and services, the markets it served, and the workforce development challenges it faced, I felt even more confident in that assessment. At first, I didn't know how to react to this anecdote.

Recruiting 100

Recruiting Recruitment Leadership Report 100

Reid All About it

JANUARY 12, 2024

Today, organizations are challenged to not only identify the “high potentials” for specific leadership positions, but also to retain them. Learn how to establish, administer, and evaluate an effective mentoring program. More info/register (ASAE Marketing Professionals Community). 1 CAE credit. More info/register.

LMS 271

LMS Education Member Engagement Revenue 271

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Leadership development for young members.

Survey 259

Survey Project Strategy Education 259

Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Hilary Marsh explains the why, what, and how of content calendars and how to choose the best one for your organization. Rikki Schlott says her generation (Gen Z) has inherited a post-hope world stripped of what matters.

Arlington 271

Arlington Technology Strategy Los Angeles 271

MemberClicks

FEBRUARY 2, 2024

Your organization’s leadership may also have some ideas. Negotiate Speaker Fees Negotiating fees with professional speakers can often be a daunting part of the keynote speaker recruitment process. Also, be ready to talk about marketing opportunities for the speaker. Networking can also uncover excellent speaker options.

How To 52

How To Review Social Media Cost 52

Arc 3 Communications

NOVEMBER 18, 2021

The term “thought leadership” tends to be used loosely these days to describe any content that has to do with an industry, regardless if it has any real value to the reader or not. What is Thought Leadership Content? Thought leadership is not necessarily just a type of content, but a type of content marketing.

Content 52

Content How To Newsletter Leadership 52

Reid All About it

FEBRUARY 26, 2021

They describe how to cultivate an organizational growth mindset so you can prepare your team and association to innovate and thrive. They explain why you’re having a tough time recruiting volunteers and how you can enhance the value of the volunteering experience. The seven biggest mistakes in membership recruitment.

Recruiting 329

Recruiting Recruitment Project Technology 329

YourMembership

AUGUST 21, 2014

Downtown Nashville also provided the perfect setting to host the second YM Thought Leader Summit, where we pulled together many of the people who so generously share their time and talents to help drive YourMembership’s thought leadership initiatives. Below are the Thought Leadership sessions from Xperience 2014. CAE Webinar Series.

Leadership 150

Leadership Team Nashville Austin 150

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Tanner Kohler, Nielsen Norman Group ) Even in the metaverse, women remain locked out of leadership roles, although they spend more time and spearhead more initiatives there.

Leadership 195

Leadership Education Revenue Strategy 195

MemberClicks

DECEMBER 26, 2023

We’ll cover how to decide whether board committees are right for your organization, the best structure to use, best practices and tips for success, and more. How to choose your committee members How to create successful board committees What is a board committee? They are appointed by the board’s executive leadership.

Committee 52

Committee Organization How To Project 52

Reid All About it

NOVEMBER 13, 2020

Participants receive complimentary access to a customizable dashboard allowing you to view the data and download a unique report to guide you, your staff and volunteer leadership. This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. 1 CAE credit.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Reid All About it

APRIL 21, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support and evaluation. Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations. CAE credit.

Education 195

Education Committee Recruiting Recruitment 195

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. Staff meetings.

Revenue 259

Revenue Strategy Price Newsletter 259

Reid All About it

FEBRUARY 19, 2021

Membership recruitment. I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. – How to Become a Better Boss. Quick hits.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Reid All About it

MARCH 12, 2021

Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Reid All About it

MAY 19, 2023

Billhighway explains how to get reacquainted with post-pandemic chapter members and design a chapter event experience that’s worth their time. Leadership training. WBT Systems suggests offering something valuable in exchange for their time: free leadership training they can apply at work and at your association. Good stuff.

Strategy 195

Strategy Content Leadership Email Marketing 195

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Learn how to take your SOARS and STARS stories to the next level through the art of storytelling. New association event. Fri 11/10 at 4 p.m.

Certificate 286

Certificate Price Tools Technology 286

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Mercury Creative Group explains how to build an association brand that attracts and builds the loyalty of young members. How to Tell If You Need a Data Warehouse. More info/register.

Strategy 276

Strategy Video Technology Innovation 276

Reid All About it

JUNE 7, 2024

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content. Off-topic How to turn off Google’s annoying AI overviews and only get search results. |

Chicago 206

Chicago DC Washington Strategy 206

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

Reid All About it

NOVEMBER 12, 2021

Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Board foresight.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

Reid All About it

APRIL 30, 2021

Learn how to wrap your vision in a story that sparks the imagination and stirs the soul in order to get people to act, to buy, and to follow you. Learn how to put it all together virtually or live. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Fri 4/30 at 2 p.m. More info/register.

Education 354

Education Technology Strategy Revenue 354

Reid All About it

JULY 21, 2023

. – Nonprofit Management Series: Finance and Budgeting Many professionals in the association and nonprofit space have never been fully exposed to financial statements, budgeting, and how to be a proper steward of your organization’s resources. Join an interactive conversation about saying no. 1 CAE credit. More info/register. 1 CAE credit.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. We all know that and think we do it, but her examples show us how often we don’t. Audience personas. Creativity.

Revenue 206

Revenue Content Chicago Leadership 206

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370