Reid All About it

JANUARY 19, 2024

It will also explore which business functions are leading the way, how leadership is supporting AI efforts, and how policies are affecting adoption. Jamie Notter of Propel explains how to make the most of your remote/hybrid team’s time together in person. Marketing to Gen Z and millennials. Event trends.

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Reid All About it

MAY 24, 2024

They describe how to embrace these trends to create future-focused experiences that empower your attendees and strengthen your community. In a recent episode of the Leading Learning podcast, Celisa Steele of Tagoras talked to Michelle Brien of Matchbox about authenticity and value in marketing, content marketing, generative AI, and more.

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Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256

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Membersuite

MAY 17, 2022

Selling them to individuals and employers in your market is sometimes the real challenge. Before you plan a marketing campaign for one of your credentialing programs, you must validate any assumptions about its value. Your positive research findings are marketable. However, creating credentialing programs is the easy part.

How To 152

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EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. Step 7: Market, market, market!

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Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. 1 CAE credit.

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Reid All About it

AUGUST 25, 2023

Matchbox Virtual Media asks for your participation in a survey that explores how the use of online experiences by associations for membership engagement, education, revenue growth, and other purposes has evolved in recent times. Marketing to younger generations. Get yourself a bag of dough from the market.

millennials 370

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EventMobi: Association Events

SEPTEMBER 13, 2023

So how do you improve your member experience? In this post we’ll explore: Why member experience matters What makes a great membership experience How to improve member experience How event management software helps deliver better a member experience What is Member Experience? Making your brand stand out.

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WBT Systems

FEBRUARY 20, 2018

How to tell it’s time to sunset an educational program. Find out how much staff time (in dollars) is spent on marketing and managing the program compared to revenue generated. Is the program even meeting a market need? You have to figure out whether you have a value problem or a marketing problem.

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Reid All About it

JANUARY 12, 2024

Today, organizations are challenged to not only identify the “high potentials” for specific leadership positions, but also to retain them. Learn how to establish, administer, and evaluate an effective mentoring program. More info/register (ASAE Marketing Professionals Community). 1 CAE credit. More info/register.

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LMS Education Member Engagement Revenue 266

Reid All About it

NOVEMBER 24, 2023

RevUp Summit on Wed Dec 6 and Thu Dec 7 in Annapolis MD, hosted by Professionals for Association Revenue AWTC Advance on Wed Dec 6 in Arlington VA, hosted by Association Women Technology Champions People Powering Tech on Thu Dec 14 online, hosted by Qiqo Inc. Next gen marketing. How do you talk with those around you about it?

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Reid All About it

SEPTEMBER 15, 2023

They explain why and how to get buy-in from staff and executives, how to manage an implementation when you barely have time for your real job, and why you should focus on business outcomes, not processes. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. 1 CMP credit.

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AssociationChat

AUGUST 29, 2023

AI isn’t a future concept; it’s here, impacting the way associations like yours operate, engage members, and generate revenue. The Association Use Case : Learn how to make AI impactful for your specific needs. The Association Content Goldmine : Explore how to leverage Large Language Models for content creation.

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Association Success

NOVEMBER 2, 2020

That’s where dashboards come in, says digital marketing expert and Salesforce MVP Chris Zullo , who currently serves as the managing director for Dupont Circle Solutions, a Salesforce consulting firm in Virginia. . “A Here are some great dashboard thought starters, based on leadership roles: . Revenues and expenses.

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Reid All About it

OCTOBER 27, 2023

Ewald Consulting describes how the Association of Workplace Investigators uses Local Circles to build connections and foster community among members and non-members. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Strategic partnerships. Value proposition.

LMS 256

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Higher Logic

MARCH 6, 2018

The Top 5 Barriers to Executive Participation and How to Fix Them. The best online community software makes it easy for you to sign in as executives or impersonate them so important announcements look like they came directly from senior leadership. Show them where they can find people who have recently joined and how to contact them.

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Reid All About it

JUNE 9, 2023

Raymond Carver, “Rain” Non-dues revenue. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. Put myself entirely in the keep of this rainy morning. Audience personas.

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Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Bulletin describes how a member app enhances and fosters member engagement. Please email me if you have a piece you’d like to discuss.

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Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

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Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Host: Professionals for Association Revenue Wed 11/8 at 12 p.m. Please email me if you have something to discuss.

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Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Digital initiatives.

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Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Tanner Kohler, Nielsen Norman Group ) Even in the metaverse, women remain locked out of leadership roles, although they spend more time and spearhead more initiatives there.

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Reid All About it

FEBRUARY 19, 2021

They also describe how credentialing programs can help your association increase member engagement and revenue. I love Marketing General Inc.’s I love Marketing General Inc.’s – How to Become a Better Boss. AMS experts will be showcasing platforms and sharing their knowledge with the association market.

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Association Adviser

NOVEMBER 13, 2018

They strengthen your community, increase brand recognition, provide networking opportunities, establish thought leadership and generate revenue. Contact us today to learn how to do this at your association. Want to hear more about how to promote your online career center at your event? Career center learning sessions.

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NXUnite

MARCH 19, 2024

Your team likely plans and launches multiple fundraisers throughout each year to bring in enough revenue to fund the various initiatives associated with furthering your mission. Let’s break down the two sides of an operating budget—revenue and expenses—in more detail.

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Reid All About it

FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. They start with the benefits of a well-crafted print magazine, just in case you have to make a case to your leadership team. Print magazines. Generation Z. More info/register. 1 CAE credit. 1 CPE credit.

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Reid All About it

AUGUST 18, 2023

The Art of Mentoring’s new guide on mentoring in professional associations explains how to address potential pitfalls and design issues you might encounter around chapter relations, funding, code of conduct, CE credits, matching, and success metrics. They’re a harmful practice for young people who need to learn how to cope in the real world.

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Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Email marketing news.

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Reid All About it

AUGUST 4, 2023

Dale Carnegie Non-dues revenue. Seriously consider attending if non-dues revenue is a concern for your association. Impexium dives deep into membership pricing models to explain when to make a change, how to do the requisite research, what type of models are commonly used, and how to figure out pricing. Introverts.

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Reid All About it

JANUARY 5, 2024

Non-dues revenue. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. PAR presenters will reflect on their year and share ideas for revenue performance in 2024 and beyond.

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Higher Logic

AUGUST 8, 2019

These issues are roadblocks to your customer success team’s ultimate goal of improving customer satisfaction and growing your revenue. But how can you get past these roadblocks to activate your customer success team’s success? They’re trying to scale their tasks as quickly as your revenue and customer base are growing.

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Association Success

APRIL 9, 2020

While these are challenging times, challenges also enable us to rise to the occasion and demonstrate true leadership. For many organizations, the conference represents a large part of their revenue as well, creating a strong incentive to try to salvage the conference by taking it online. What should associations do to market the event?

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Higher Logic

DECEMBER 27, 2018

When you’re thinking about how to market your brand in the new year, remember that generic content might be easier to produce, but it’s also easier for people to ignore (and to be honest, it’s not even that much easier to produce, thanks to timesaving tools like marketing automation). Don’t be afraid to take risks.

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Reid All About it

NOVEMBER 26, 2021

The Profitability of an Engaged Workforce: How to Engage, Motivate and Inspire (Keynote Speaker Series). Learn the five levels of employee engagement, where everyone stacks up in loyalty to their organization and coworkers, and how each level affects the others. How the Pandemic Has Reshaped Digital Work and Content.

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Reid All About it

JULY 7, 2023

Association leadership. Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Michelle Bruno at DAHLIA+ Agency gathers advice from several event and association consultants on how AI can help event planners.

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Reid All About it

MARCH 11, 2022

Geez, it looks like they have A LOT to teach, especially in the editorial and revenue partnership departments. If you want to think like a futurist , Michelle Russell at PCMA Convene talked to several members of the Association of Professional Futurists about how to become anticipatory rather than reactionary. Futurist thinking.

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Wild Apricot

DECEMBER 21, 2017

Matt Cameron, managing partner at Sales Ops Central, wrote an excellent guide on how to build a sales ops unit for fast growing companies. In the guide, Matt described the different stages — based on annual recurring revenue (ARR) — at which companies should hire its sales ops people. Sales growth and operating plan. Deals desk.

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