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Association Brain Food: 4.19.24

Reid All About it

In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. Host: American Marketing Association Speaker: Sandy de Arango, Lead Solution Specialist, Sprinklr Tue 4/23 at 12 p.m.

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How to Build an Online Learning Sponsorship Program

WBT Systems

They can help educate people about an issue, provide real-world advice, or show them how to develop and put a skill in practice. They understand the value of a consultative sales approach bolstered by content marketing. These industry thought leaders are the ones you should approach to discuss how you might work together.

How To 155
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Association Brain Food: 8.18.23

Reid All About it

Vista Cova’s white paper, Strategic Frameworks: The Future of Strategic Planning , explores how association executives are working with strategic plans in the post-COVID environment. The paper describes ten themes that emerged in their research and includes an appendix with the participants’ strategic frameworks.

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4 types of ungated content to create to engage your audience

Association Success

Unless your association adopts modern digital marketing tactics, you’ll risk being lost in the shuffle. . MORE: How to create credible, relevant and personalized content for an engaged audience. Email marketing is one of the most engaging forms of content your association can publish. Invest in a valuable white paper.

Content 148
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Introducing the Association Chat Knowledge Hub

AssociationChat

Check these out: How to Create a Sponsorship Strategy That Will Maximize Event Revenue. Transformation is Coming in the Association Management System (AMS) Market. The Association Chat Knowledge Hub provides instant access to: White papers. How-To Guides. The Top 6 Reasons to Join an Association.

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New White Paper: 10 Tips to Develop and Effectively Use Components in Membership Marketing

Experts in Membership Marketing

10 Tips to Develop and Effectively Use Components in Membership Marketing Components offer associations a multitude of opportunities to drive their missions and increase their revenues. How can they be used to increase membership? JUST PUBLISHED!

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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

But, HFMA has cast that old non-dues revenue practice aside. HFMA’s approach sounds like a great way for an association to become indispensable to members, but there’s one challenge we must address: how to make up for lost non-dues revenue when free education is a membership benefit. What can we do to fill that gap?’”.

Revenue 53