Reid All About it

SEPTEMBER 29, 2023

One difference this year: “For the first time in the survey’s history, the challenge of generating non-dues revenue topped all other obstacles faced by associations.” That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Marketing to younger generations. 1 CAE credit.

Revenue 272

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.orgCommunity

JUNE 18, 2019

Generation Z and young Millennials are different. However, they will join and participate if they believe the ROI you offer is worth the short-term sacrifice to their budget—and you design and market programs that meet the education expectations of Millennials and Gen Z. The 4 Education Expectations of Millennials and Gen Z.

millennials 40

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Membersuite

JUNE 21, 2023

Exclusivity is an allure for the high-priced founder and executive communities, but most of them were created for ‘regular’ Gen Z and Millennial professionals. Join us for a demo and see how you can leverage MemberSuite to tailor programs to Gen Z’s needs and preferences.

How To 78

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Association Adviser

SEPTEMBER 22, 2016

Attracting millennials to your association requires thinking about the different life stages they are living through – and marketing to them appropriately. A lot of articles out there dispense quick advice about how to attract millennials to your association’s membership: reach them on social media!

millennials 60

millennials Leadership Marketing Industry 60

Reid All About it

JULY 21, 2023

Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” Nonprofit Management Series: Finance and Budgeting Many professionals in the association and nonprofit space have never been fully exposed to financial statements, budgeting, and how to be a proper steward of your organization’s resources.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

JANUARY 19, 2024

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Marketing to Gen Z and millennials. Hybrid/remote teams. Event trends. 1 CAE credit.

Revenue 256

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Reid All About it

SEPTEMBER 22, 2023

If your AMS partner doesn’t offer one, he shares tips for how to create a users group yourself and get the most out of it. Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership. Mark Wallach, Engagement Mobile Strategies ) How to use AI to do stuff. Website RFPs.

LMS 266

LMS Revenue Education Strategy 266

Nimble AMS

DECEMBER 7, 2023

Members want help with career advancement Almost half of members rank career advancement help as a top priority, growing considerably from previous years. The usage of, and interest in career advancement help is highest among Gen Z and Millennials. Download now

Tips 109

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Associations Now

MARCH 1, 2019

Engagement might be the top priority of a membership portal, but it can generate revenue from your other offerings too. Your membership portal is the ultimate engagement tool—but it can also help your association generate nondues revenue. “A Why do Millennials and Generation Z let their association membership lapse?

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Potomac Core

MARCH 3, 2020

Grew annual revenue from $300,000 to $12 million. Grew membership dues revenue from $100,000 to over $2 million. Negotiated efforts to form a for-profit trade show subsidiary with $19 million in revenue jointly owned by SEPA and the Solar Energy Industries Association ( SEIA ). Millennial’s as key to club workforce.

DC 232

DC Arlington Virginia America 232

Association Adviser

MARCH 10, 2014

Two millennials weigh in on the latest research findings. As two members of the millennial generation, we pay special attention to articles that claim to state the best ways to market to us. Millennials don’t want to interact with brands on social media the same way that they interact with friends or family.

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Reid All About it

MAY 21, 2021

When Virtual Meets In-Person: How to Run a Successful Hybrid Event. How to Hybrid. Learn about the six key drivers that every meeting professional needs to know about planning, producing, and executing a successful hybrid event, and how to apply the key drivers to common meeting types.1 ReviewMyAMS’ CEO and Founder, Teri Carden.

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Associations Now

FEBRUARY 23, 2017

The American Association of Cardiovascular and Pulmonary Rehabilitation finds that a focus on purpose yielded new memberships and increased revenue. Here’s some tips on how you can do the same. In the same period, AACVPR’s revenue from educational offerings more than doubled from $98,224 in FY2012 to $202,189 in FY16.

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Reid All About it

MARCH 3, 2017

Dan Lautman at DelCor shares advice on how to identify phishing emails and websites so you can outfox hackers and their phishing malware. Don’t let that happen to you! * – Revenue Generation through Your Mobile Event App. Going Viral: How #cuteanimaltweetoff Captured the World (Association Chat). 1 CAE credit. 1 CAE credit.

millennials 150

millennials Recruiting Recruitment Revenue 150

Jamie Notter

JULY 22, 2015

They have 22 staff and about $13 million in revenue across the family of organizations that they manage. How do they do it? The key is culture. The American Society for Surgery of the Hand is a small nonprofit membership organization in Chicago. ASSH has a ridiculously strong culture.

How To 70

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CMA Solutions

NOVEMBER 17, 2022

Then, you must figure out how to solve the problem. Gen Z and Millennials are forecasted to drive more than 100 million in online sales in the new year. Is gaining market share or increasing revenue part of your New Year’s resolution? The post Marketing Trends: How to Wow Them In 2023 appeared first on CMA.

Marketing 52

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Reid All About it

DECEMBER 2, 2016

Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Rather than talking about them, let’s talk with them in this panel discussion consisting entirely of Millennials. Tue 12/6 at 1 p.m. – More info/register. Tue 12/6 at 1 p.m.

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Reid All About it

AUGUST 21, 2020

They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association. The Stakes Are Higher Than Ever: How to Avoid the Most Common Contracting Mistakes. How to Go Virtual (While Still Creating an Engaging Experience). . – More info/register. Host: Better Meetings.

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Reid All About it

MAY 14, 2021

Your data is good enough if you know a few simple secrets about how to manage it. Learn how to identify good information, develop practices to gather great information moving forward, and leverage information for better member engagement and retention. Issues Management for Government Affairs – How to do More with Less.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

Associations Now

DECEMBER 22, 2016

As 2017 approaches, here are four questions to ask to create realistic routes toward accomplishing your resolutions related to nondues revenue. Here are four questolutions to consider asking if you’re looking to boost your organization’s nondues revenue in the coming year: How might my association forge a strong affinity relationship?

Revenue 40

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Higher Logic

JULY 13, 2017

Active job boards are a great way to attract millennials as well. Even millennials who are already working in their chosen industry are often interested in new opportunities because, while they’re one of the most well-educated generations , millennials still make less money than their older counterparts.

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Reid All About it

FEBRUARY 23, 2024

TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Gen Z and millennial marketing. Digital initiatives. Social fitness.

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Socious

OCTOBER 12, 2016

It can help them evaluate an industry, develop strategies to increase revenue or member retention, and tell them what benefits members want to see. But how do you get data? 90% of millennials love your email newsletter. Data, even “big data,” has become a buzzword in both the business and association space.

Survey 100

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Reid All About it

DECEMBER 2, 2016

Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Rather than talking about them, let’s talk with them in this panel discussion consisting entirely of Millennials. Tue 12/6 at 1 p.m. – More info/register. Tue 12/6 at 1 p.m.

San Jose 150

San Jose millennials Revenue Content 150

WBT Systems

JANUARY 3, 2017

These reasons may align with one or more strategic goals for your association, such as: Revenue Generation – boost non-dues revenue with online and blended learning programs. A still relevant blog post by industry analysts Talented Learning outlines their top five reasons to invest in association learning technology.

Technology 210

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Reid All About it

OCTOBER 27, 2017

Make a checklist out of this one: Kylee Coffman at DelCor Technology Solutions explains how to make Google love your association website. “ Learn what the new rules around CME and performance/quality improvement mean, and how to prepare for implementation. Recruit and Retain Millennial Members. 1 CMP credit. More info/register.

LMS 150

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Higher Logic

MAY 29, 2020

How to Align with Your Board and Executive Team's Priorities. Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base. Growing Non-Dues Revenue. How community helps: Appeal to the next generation of members with a modern community experience.

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Reid All About it

JANUARY 26, 2018

Their paper, Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations , shares the secrets to charity fundraising success: Building relationships with donors at all levels and how that relates to membership relationship building and management. Attracting millennial/young professional supporters. Host: ASAE.

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Reid All About it

MAY 13, 2016

If you’re looking for new ways to grow revenue for your association, there may be a secret weapon you haven’t considered: your online store. – How to Move Past the “Millennial” Conversation & Actually Change Your Association. . – Buy, Buy, Baby: Making eCommerce Work for Your Association. Thu 5/19 at 12 p.m.

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Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. Mercury Creative Group explains how to build an association brand that attracts and builds the loyalty of young members. Host: Impexium MC: Donna Gandt, Chief Revenue Officer, Impexium & Billhighway Tue 12/12 at 10:30 a.m. – How to Tell If You Need a Data Warehouse.

Strategy 272

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Reid All About it

OCTOBER 27, 2023

Trying to figure out how to market more effectively to Gen Z and millennials? Mercury Creative Group explains how to build an association brand that attracts and retains younger members. She also shares the story of another association that partnered with an outside expert to fill in a service (and revenue) gap.

LMS 256

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Reid All About it

FEBRUARY 5, 2016

– 5 Tips for Maximizing Non-Dues Revenue from Your Communications Vehicles. Learn tactics to maximize your non-dues revenue earning potential: analyze communication gaps, engage members with advertising, meet advertiser needs, arm your sales team with the right tools, and invest in resources that provide maximum return.

Pennsylvania 150

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Reid All About it

MAY 15, 2020

Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors. How to Go Virtual (While Still Creating an Engaging Experience).

Puerto Rico 370

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Reid All About it

AUGUST 27, 2021

Your participation will help provide valuable insight into how the role of virtual conferences has changed over the past 12-18 months. Non-dues revenue. 4 weeks from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate that success.

Tampa 200

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MemberClicks

APRIL 28, 2022

And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. How can you encourage them to lean into being active in your association or member organization? So, how do association marketers speak to young members and get them to lean in?

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.orgSource

MARCH 18, 2024

This shift may be aligned with the sensibilities of millennials, who are currently the majority of the workforce. It’s interesting to consider how to strike a balance between external and internal outreach. Maybe your retention rate isn’t as high as you’d like, or your topline revenue isn’t where you want it to be.

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