Membership Marketing

OCTOBER 19, 2010

Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Labels: Member Benefits , Membership Recruitment. How to Calculate Where your Membership is Headed.

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Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. Membership Recruitment. (4).

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Reid All About it

JUNE 2, 2017

Learn how to craft the perfect pitch. Hear about the recently released PCMA white paper, The Power of Events , providing insights into adult learning behaviors and expectations, examples of digital event/engagement adoption models, and a five-year, live streaming case study from PCMA. Location: New York. More info/register.

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Associations Now

JULY 24, 2017

Some recent studies point to gaps on the HR front, and how to lead on closing them. Last month Vetted Solutions released a white paper, Diversity and Inclusion: Core Values Among Associations [PDF], that exposes similar challenges in the association community. How to confront that problem?

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Associations Now

MAY 17, 2017

Their “Ask The Guru” discussion looked at how to maximize member engagement through diversity and inclusion efforts. It seemed that most were consciously thinking about how to put D+I initiatives into action. The biggest takeaway for membership teams: As you work to recruit, retain, and engage members, always be thinking about D+I.

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Leading Learning

JULY 12, 2021

Recruit your team. For more on how to do all that, download the full white paper for free at [link]. For more on how to do all that, download the full white paper for free at [link]. Review your legacy systems and processes. Get comfortable with experimenting. Improve your culture management.

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Membership Marketing

DECEMBER 28, 2011

How to Recognize a Good Strategy? Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. How to Recognize a Good Strategy? Membership Recruitment. (4). White Paper. (4). Speaking Engagements. Speaking Engagements. Publications. 13). (1).

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Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. Testing in membership recruitment allows your organization to market more efficiently. White Paper. (4).

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Membership Marketing

DECEMBER 29, 2010

3 Tips on How to Improve the Presentation of Your Membership Product. How membership is presented is also important when promoting to prospective members. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. Membership Recruitment. (4). White Paper.

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Membership Marketing

OCTOBER 4, 2010

How to make sure the Price is Right! Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. How to make sure the Price is Right! Membership Recruitment. (4). White Paper. (4). Speaking Engagements. Speaking Engagements. Publications.

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Membership Marketing

JULY 17, 2012

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. You also will have difficulty recruiting a new member if you cannot identify who top prospects are for membership. Recruitment -- when prospects choose to join you. How to Calculate Where your Membership is Headed.

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Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. So how do you get a visitor to opt-in to receiving additional information from an organization? Speaking Engagements.

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Membership Marketing

FEBRUARY 5, 2010

How to Calculate where your Membership is Headed. And some of them do not realize just how much trouble they may be in going forward. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. How to Calculate where your Membership is Headed. White Paper.

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Membership Marketing

MAY 17, 2010

Here’s How to Engage Your Members. If you want more information on this take a look at my post, The Push and Pull of Membership Recruitment and see how this strategy might be used at the introduction or awareness level. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4).

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.orgCommunity

JULY 18, 2019

HFMA’s approach sounds like a great way for an association to become indispensable to members, but there’s one challenge we must address: how to make up for lost non-dues revenue when free education is a membership benefit. Rethinking non-dues revenue: from products to partnerships.

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Membership Marketing

DECEMBER 30, 2011

Labels: Marketing Planning , White Paper. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. How to Recognize a Good Strategy? Membership Recruitment. (4). White Paper. (4). Tony Rossell. at Friday, December 30, 2011.

Tools 40

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Nimble AMS

JULY 22, 2022

Keep reading to learn the pros and cons of each model and how to apply each type at your association. With ungated content, you’ll have a wider reach with non-members, creating more marketing opportunities for membership recruitment. Gated content, like white papers, e-books, templates, or webinars, is hidden behind a form fill-out.

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Membership Marketing

JUNE 18, 2012

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. So Why Test in Membership Recruitment? Seven Levers to Increase Membership Recruitment.

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Reid All About it

DECEMBER 2, 2022

Nimble AMS describes how an AMS helps membership teams better understand members, anticipate their needs, and deliver an optimal online experience and personalized communications and content. If your AMS doesn’t help you recruit, engage and retain members , you better start looking for a new one. Brain drain pains. More info/register.

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Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Speaking Engagements.

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Membership Marketing

NOVEMBER 14, 2011

The book includes 57 tips on how to better serve your customers. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. Five Steps to Building a Membership Recruitment St. Membership Recruitment. (4). White Paper. (4). “ Tip No.

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Membership Marketing

JUNE 20, 2012

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. White Paper. (4).

Marketing 40

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Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment.

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Membership Marketing

DECEMBER 8, 2009

Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. Membership Recruitment. (4). White Paper. (4). The Membership Lifecycle. Ten Top Membership Acquisition Offers. Pricing Your Product, Service, or Membership. Is there a Membership Gene?

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Membership Marketing

MARCH 12, 2012

• Year over year new member recruitment. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. Membership Recruitment. (4). White Paper. (4). • Monthly and annual conversion (renewal) of first year members. The Membership Lifecycle.

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Membership Marketing

JANUARY 19, 2012

Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. Membership Recruitment. (4). White Paper. (4). The Membership Lifecycle. Ten Top Membership Acquisition Offers. Pricing Your Product, Service, or Membership. Is there a Membership Gene?

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Membership Marketing

OCTOBER 7, 2011

Recruitment, Retention, and Engagement Trends. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. Membership Recruitment. (4). White Paper. (4). The focus is “Membership Matters” Some of the article titles include: 1.

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Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment. White Paper. (4).

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Membership Marketing

JULY 5, 2011

Growth in new member recruitment appears to be a big driver in membership growth. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. Membership Recruitment. (4). White Paper. (4). The Membership Lifecycle. Is there a Membership Gene?

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Membership Marketing

DECEMBER 12, 2011

Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. How to Recognize a Good Strategy? Membership Recruitment. (4). White Paper. (4). The Membership Lifecycle. Ten Top Membership Acquisition Offers. Pricing Your Product, Service, or Membership.

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Membership Marketing

MARCH 7, 2011

I get a lot of questions about this, so I thought it might be of help to provide some sample language you can use to present this option on recruitment and renewal efforts. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. Membership Recruitment. (4).

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Membership Marketing

DECEMBER 13, 2010

Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. 3 Tips on How to Improve the Presentation of Your. How Long does the Average Member Stay with an Asso. Membership Recruitment. (4). White Paper. (4). The Membership Lifecycle.

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Membership Marketing

APRIL 4, 2012

Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. Membership Recruitment. (4). White Paper. (4). The Membership Lifecycle. Ten Top Membership Acquisition Offers. Pricing Your Product, Service, or Membership. Is there a Membership Gene?

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Membership Marketing

MARCH 27, 2012

Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. Membership Recruitment. (4). White Paper. (4). The Membership Lifecycle. Ten Top Membership Acquisition Offers. Pricing Your Product, Service, or Membership. Is there a Membership Gene?

Marketing 40

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Membership Marketing

JULY 22, 2010

Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment. One of my colleagues just pointed out to me that there is some important data in our Membership Marketing Benchmarking Report on how associations are using email and how effective it is for them. Speaking Engagements. Speaking Engagements. Publications.

Recruiting 40

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Reid All About it

DECEMBER 10, 2021

They suggest an excellent (and entertaining) white paper to read on this topic and steps you can take to start your association’s journey from digitized to digital. How to Have a Career Development Discussion with Your Boss. Recruitment & Retention: How to Overcome the Great Resignation. Digital transformation.

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Membership Marketing

AUGUST 4, 2011

I am speaking with a number of clients about options on how to build new memberships or adapt current categories. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. Membership Recruitment. (4). White Paper. (4). Thursday, August 4, 2011.

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