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How to Get More Patients Leads with Healthcare Marketing

CMA Solutions

That’s because an increasing number of patients are now using the Internet and social media to address their healthcare needs. When InStyle magazine sought expert advice on treating varicose veins, they turned to specialists at VSC, a leading authority in the field, for an interview. But where should you begin?

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

That’s the beauty of thought leadership. Thought leadership is an old idea that has been made new again. The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. And, don’t rely on information that’s several years old.

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40+ Helpful Events Resources for Association Execs and EventProfs

AssociationChat

CorbinBall.com – #eventtech information pioneer. Event Leadership Institute. Ignite Magazine. The Incentivist digital magazine. Meetingsnet.com Digital Magazine. Miguel Neves – virtual and social media tips. Prevuemeetings magazine. Smartmeetings.com magazine. MeetingsToday.com.

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5 myths to avoid when marketing for associations

MultiBriefs

We've debunked some of the most common marketing misconceptions below, giving you the information you need to reach your organization's goals. Advertising is the only marketing method you need Newspaper, magazine, and television advertisements have their place in association marketing, but it's a mistake to rely on them exclusively.

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The 3 C’s of Social Learning for Associations

WBT Systems

Like many individuals and organizations in modern society, associations maintain social media profiles for sharing content of interest to their members. Many people assume that social learning emerged with the development of social media, but this is not the case.

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GrowthZone Congratulates 2022 ACCE Communication Award of Excellence Winners

GrowthZone

That creativity in communications, paired with catalytic leadership within their region, is what earned them this well-deserved recognition.”. The chamber’s social media reach went from 250,000 in 2019 to over 2.8 The chamber’s social media reach went from 250,000 in 2019 to over 2.8 ” Website.

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Reads of the Week: January 25, 2013

Reid All About it

Here’s #1: “80% of business decision makers prefer to get company information in a series of articles versus an advertisement.” He’s writing this piece for news organizations but his advice works for magazines and other publications as well. I’ve learned the same by talking to association CEOs about their use of social media.

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