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5: 10 Tips for Creating an Effective Marketing Piece

Spark Consulting

We’re at the midpoint of the Top 10 All-Time Spark blog posts, with #5: 10 Tips for Creating an Effective Marketing Piece. It’s fun and energetic and, in addition to gaining a little knowledge, the participants also get to see a big library of marketing samples in person. ‘Nuff said. C’MON, MAN!

Tips 195
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#MMCCon Keynote: Build Trust With Marketing and Communications

Associations Now

Rohit Bhargava, founder of Non-Obvious Company, believes in the power of non-obvious marketing to build trust with various audiences. During the opening keynote at ASAE’s 2023 Marketing, Membership, and Communications Conference, he shared five principles for telling authentic and compelling stories.

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Engagement, Upsell, Advocacy: How Community Tools Can Transform Your Customer Marketing

Higher Logic

Marketing to your customers is hard work – sometimes it can feel like you’re pushing the same boulder up a hill every day, like good ol’ Sisyphus. Customer marketing can come with great rewards, though, especially if you’re using tech tools to make your life easier. Automation rules can help improve targeted communications.

Tools 191
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Ace 2019 with 6 Expert Marketing Strategy Tips

Higher Logic

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques.

Marketing 184
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How to Find Your Best Content Topics (Without Paying for Market Research)

Higher Logic

According to a recent study by Leader Networks , most associations – 83 percent – are aligning their products and services to market needs so they meet members’ expectations and stay relevant. To get the information they need on member preferences, 61 percent of associations are also increasing research and development.

Content 136
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Lost Members This Year? Here Are 3 Fixes for Associations

ISAE

Thanks to positive market changes, members’ finances seem to be in a better place, which allows them to continue paying dues. For example, the American Marketing Association often holds training events and workshops to help members upskill. Another way to engage members is with interactive, hands-on learning experiences.

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Thinking Outside the Traditional Non-Dues Revenue Box

Association Analytics

Is there an entirely new market you should explore? Expand your reach even further by targeting new audiences or reimagining existing offerings for specific market segments. Recognizing the value of member polls, a marketing company within the INS community asked about the opportunity to sponsor a poll question.

Revenue 169