Freestone

APRIL 11, 2024

Read our blog to discover how your continuing education program can repurpose content from live events, drive long-term revenue, and attract new learners. Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources.

Content 52

Content Revenue How To Social Media 52

Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

Strategy 52

Strategy Marketing How To LMS 52

Freestone

DECEMBER 12, 2023

Are you looking for strategies to increase non-dues revenue? Leveraging your learning management system (LMS) to generate non-dues revenue is the perfect way to prioritize your goals throughout the year. Read our blog for 13 tips to utilize your LMS and drive non-dues revenue. Update pieces with new or more relevant information.

Learning Management System 84

Learning Management System LMS Revenue System 84

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Communications 88

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Seems like a good place to start. Lessons from the podcast world. Blue ocean strategy. 1 CAE credit.

Revenue 256

Revenue Price Denver Tools 256

Higher Logic

JULY 10, 2019

, this metric is actually an effective growth strategy to help you counteract churn and increase overall revenue. Defining Net Negative Churn (+ How It Relates to Revenue). Net negative churn means that over a given period of time, you lost customers but still grew your overall revenue. Cross-selling.

Revenue 184

Revenue Strategy Price Products 184

Aptify

JUNE 23, 2023

When you need new ways to drive revenue, look to an online career center. Here are five ways an online career center can help you grow revenue for your membership-based organization. Whether your large organization is an association, a union, or another member-based organization, you need powerful ways to drive revenue.

Revenue 72

Revenue Organization Software Membership Management 72

ISAE

SEPTEMBER 14, 2023

Growing Your Association’s Non-Dues Revenue: The Basics The idea that all or most of your association’s revenue should come from membership dues is an outdated, inaccurate assumption. According to ASAE, dues made up only 30% of total revenue for professional associations in 2016, a steep drop from 95.7% Let’s get started!

Revenue 52

Revenue Learning Management System Course eBook 52

Associations Now

NOVEMBER 30, 2023

Nondues revenue can be crucial for an association’s financial stability. Without nondues revenue, associations could face difficult decisions. This realization could be why nondues revenue topped the list of associations’ biggest concerns for the first time in Naylor’s 2023 Association Benchmarking Report.

Revenue 64

Revenue Survey Member Engagement Resources 64

Reid All About it

APRIL 19, 2024

The Informal Consultants Networking Extravaganza This monthly networking meeting is by consultants, for consultants. Networking Discussion: Best Practices for Diversifying Revenue Join your Fridays@4 colleagues for an open discussion about your best practices or challenges in diversifying revenue. More info/register.

Newsletter 250

Newsletter Content Social Media Education 250

MemberClicks

DECEMBER 14, 2023

Exclusive content and experiences are an important part of your organization’s offerings, as well as an effective way to generate non-dues revenue. Yes, job boards are a profitable way to diversify your organization’s income, especially if you identify and address a niche market that your organization already appeals to.

Revenue 52

Revenue How To Software Press Release 52

Higher Logic

APRIL 2, 2019

However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. Increase revenue.

Marketing 195

Marketing Revenue eBook Software 195

MemberClicks

SEPTEMBER 29, 2022

and relying on a single revenue stream is too risky. This is where non-dues revenue comes into play. By generating non-dues revenue, you can: Grow your association’s revenue Avoid implementing higher membership dues Diversify your revenue streams. What is Non-Dues Revenue? But remember: no size fits all.

Revenue 98

Revenue Tips Certificate Social Media 98

Membersuite

APRIL 13, 2023

With content marketing, you can achieve these two goals simultaneously. Why Content Marketing Content marketing allows you to reach and develop relationships with a new audience of prospective members and customers while deepening relationships with your existing audience of members and customers.

Content 93

Content Marketing Social Media Video 93

.orgSource

JULY 25, 2023

AI, your new marketing assistant, is happy to help. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs.

Team 88

Team Marketing Analysis Social Media 88

Higher Logic

SEPTEMBER 12, 2017

Is your program effective at increasing non-dues revenue ? Click rates, referrals, and revenue generated by past sponsors can be compelling for those who are on the fence about working with you. If you don’t want to publish pricing, make it easy for interested parties to get in touch with you for more information.

Revenue 222

Revenue Price Newsletter Directory 222

Freestone

FEBRUARY 21, 2024

If your organization hopes to reach more learners or successfully promote an upcoming event, it might be time to create a marketing plan. With a marketing plan, your organization can strategize how to grow your continuing education program, increase engagement, and attract more learners. Want to learn more about marketing plans?

Marketing 83

Marketing LMS Social Media Course 83

Reid All About it

SEPTEMBER 29, 2023

After an informative discussion in ASAE Collaborate, TopClass LMS was inspired to introduce the Open Space event format to those who can’t access the forum. One difference this year: “For the first time in the survey’s history, the challenge of generating non-dues revenue topped all other obstacles faced by associations.” 1 CAE credit.

Revenue 272

Revenue Innovation Education Tools 272

Higher Logic

DECEMBER 20, 2018

However, companies that compete in markets with little to no competition have found ways to be successful over time, simply by being the best or only option available. This is also why marketing, customer success, and sales organizations are investing in online communities to grow customer lifetime value. For Marketers.

Software 159

Software Revenue Communications Team 159

WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. Provides information to help them do their job better or advance in their career. How content marketing works.

Content 150

Content Marketing Education Course 150

Protech

OCTOBER 13, 2020

We’ve seen reductions in revenue from all sources, including giving, grants, services, and events. To ensure financial resilience, associations are taking quick, decisive and creative actions to expand outside their traditional revenue streams. They offer rich, high-quality information that: Isn’t available elsewhere.

Revenue 98

Revenue Content Certificate Cost 98

Crowd Wisdom

JULY 27, 2023

Today, mounting financial pressures are leading associations to seek new ways to generate non-dues revenue. According to Community Brands research, association professionals plan to turn to new forms of non-dues revenue to address any revenue losses, with 68% prioritizing increasing non-dues revenue at their organizations.

Revenue 52

Revenue LMS How To Course 52

Higher Logic

APRIL 3, 2018

The secret to doubling your donation revenues through matching gifts is simply marketing them to your constituents. You can use these four marketing strategies to boost both donor awareness and your matching gifts revenue: Raise awareness by explaining matching gifts to your donors. In your promotional emails.

Marketing 189

Marketing Strategy Revenue Tools 189

Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. It is not limited to adulthood or late adulthood.

Marketing 52

Marketing Mooc Course Education 52

Association Briefings

AUGUST 23, 2021

Like most successful businesses, smart associations must look to diversify their revenue streams. That’s where non-dues revenue comes into play. Let’s take a look at a few marcomm-focused non-dues revenue opportunities for associations of all sizes. That’s where non-dues revenue comes into play. What’s the No.

Revenue 52

Revenue Social Media Newsletter Email Marketing 52

Reid All About it

OCTOBER 13, 2023

Associations usually rely on corporate marketing budgets for sponsorship revenue. It’s been a while since collards have graced our table, but cooler weather means more greens at the farmers market. Learn about the types of technology needed for associations looking to retain, engage or grow membership and revenue programming.

Revenue 272

Revenue Austin Tools Education 272

Reid All About it

OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.”

Revenue 256

Revenue Certificate Tools Innovation 256

Reid All About it

JANUARY 5, 2024

He shares five resources for getting up to speed and staying informed about AI. Non-dues revenue. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. 1 CAE credit.

Revenue 277

Revenue LMS Price Education 277

Reid All About it

JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Here’s some help for marketing more effectively to younger generations.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

APRIL 26, 2024

The survey’s FAQ offers more information. The outlook for associations, as described in Marketing General Inc.’s They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. Volunteers. Association trends.

Content 222

Content Survey Education Strategy 222

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Communications 88

NXUnite

MARCH 25, 2024

This table is a directory of your nonprofit’s financial records, helping you organize important information about your finances. Revenue , which consists of any funding your organization receives through its various income sources. Fill in the account information. Liabilities , which include everything your nonprofit owes.

Revenue 130

Revenue Directory Examples System 130

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

SEPTEMBER 15, 2023

Thanks to the CEO Patrick Jones who shared this recently in an incredibly informative ASAE Collaborate discussion. If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance.

LMS 256

LMS Revenue Arlington Education 256