Membership Marketing

JANUARY 11, 2022

For the next five days, January 11 through the 15th, y ou can download a free copy of my eBook, Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc.

eBook 52

eBook Recruiting Recruitment Revenue 52

Higher Logic

AUGUST 9, 2018

With nuclear medicine and molecular imaging rapidly expanding, it’s critical that The Society of Nuclear Medicine and Molecular Imaging’s (SNMMI) members stay informed about the new therapies, devices, and drugs that are redefining the way patient care is managed. Getting in touch with members through automation. Looking to the future.

Case Study 120

Case Study Recruiting Recruitment Revenue 120

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

APRIL 26, 2024

The survey’s FAQ offers more information. TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. The outlook for associations, as described in Marketing General Inc.’s Content marketing. Volunteers. Association trends. Association trends.

Content 266

Content Survey Education Strategy 266

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Reid All About it

JANUARY 12, 2024

The 5 Steps to a Successful Marketing Plan (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! More info/register (ASAE Marketing Professionals Community).

LMS 266

LMS Member Engagement Education Revenue 266

Reid All About it

OCTOBER 6, 2023

Another take on the young professional recruitment challenge comes from James Young of Product Community. Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways.

Revenue 256

Revenue Certificate Tools Innovation 256

Reid All About it

JANUARY 19, 2024

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Marketing to Gen Z and millennials. Membership, again. Event trends. 1 CAE credit.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Membership marketing has come a long way since I first started in associations. Frankly, we’re smarter about it now. Audience avatar. Online community. 1 CAE credit. .

DC 205

DC Recruiting Recruitment Washington 205

Association Analytics

SEPTEMBER 27, 2023

With analytics, the benefits sell themselves: Reducing manual work Optimizing processes Growing revenue Having consistent, trusted data Increasing engagement Driving your association’s mission For example, consider an association dedicated to promoting literacy. This insight can then inform course scheduling, content creation, and more.

Analysis 169

Analysis Revenue System Learning Management System 169

Membership Marketing

JULY 7, 2020

Membership recruitment for a trade association brings more challenges than selling individual membership. Here are some of the players to consider in the process of recruiting a company or organization to join your trade group and the strategies for a successful program. Marketing – It is inefficient for sales to call cold leads.

Recruiting 64

Recruiting Recruitment Cost Process 64

NXUnite

JANUARY 9, 2024

Unfortunately, these are problems that can lead to losses in potential fundraising revenue, and finding the right strategies to address these issues can feel like guesswork. When a donor donates to your read-a-thon, you’ll know: Their first and last name Contact information, such as an email address Their preferred payment method (e.g.,

Software 130

Software Revenue Communications Examples 130

Reid All About it

SEPTEMBER 15, 2023

Thanks to the CEO Patrick Jones who shared this recently in an incredibly informative ASAE Collaborate discussion. If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance.

LMS 256

LMS Revenue Arlington Education 256

Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. Recruitment – The report highlights associations use a wide variety of channels to add new members.

Report 95

Report Marketing Recruiting Recruitment 95

Association Analytics

MARCH 13, 2024

Are you taking advantage of this important information, or are you still creating events, products, and activities based on what’s always been done? All of this information can help inform your association on how to move the needle towards increasing member participation and revenue.

Review 169

Review Member Engagement Process Examples 169

GrowthZone

JANUARY 17, 2023

The survey polls medical and healthcare association professionals on membership practices including retention and recruiting; innovation and initiatives; revenue; and more. 66% of those polled believe their members recognize the unique value of their organization,” said John Cook, GrowthZone Senior Vice President of Marketing.

Survey 78

Survey Revenue America Software 78

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Workplace culture. CAE credit.

Revenue 227

Revenue Survey Education Strategy 227

Protech

JUNE 11, 2020

In our recent webinar with Web Scribble ’s Marketing Director Dawn DiLorenzo, she shared a jaw-dropping fact: Indeed’s data has revealed a 35% drop in its 7-day average of job postings year-over-year. Speaking of something being underutilized, you’ll want to build a strong marketing strategy around your online career center.

Revenue 83

Revenue Tips Social Media Communications 83

Reid All About it

MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Professional development market potential. Host: EventMobi. Fri 3/25 at 12 p.m.

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

JULY 21, 2023

Post-Lockdown Membership Recruitment (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! . – 1 CAE credit. More info/register. More info/register.

Atlanta 195

Atlanta millennials Price Technology 195

Higher Logic

MAY 13, 2020

Maybe you’re struggling with: Retaining and recruiting more members. With tools like online community and marketing automation , you recreate the best parts of your association online. Reggie Henry, Chief Information and Engagement Officer, ASAE. Non-Dues Revenue. What are those effects? Member Retention.

Tools 296

Tools Communications Email Marketing Recruiting 296

Reid All About it

NOVEMBER 29, 2019

When you recruit members, you’re inviting them to your organization’s “party.” Learn how to prioritize sales prospects to maximize impact, what information/data you should compile to increase interest, and how simplicity can increase response. Demystifying Event Marketing. More info/register. Tue 12/3 at 12:30 p.m.

West Virginia 360

West Virginia Washington DC Revenue 360

Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. 6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? 1 CAE credit. More info/register. 1 CAE credit. 1 CAE credit. .

Arlington 266

Arlington Technology Strategy Los Angeles 266

MemberClicks

MAY 10, 2024

From encouraging membership to driving enormous revenue growth, Job Board is not only an invaluable resource for members, but also a hidden weapon associations can wield to drive non-dues revenue, expand reach and add value. Keep your members informed It’s not enough to only let your members know about your new job board once.

Idaho 52

Idaho Strategy Boston Price 52

NXUnite

NOVEMBER 14, 2023

If you have a devoted volunteer base but haven’t heard of volunteer grants, you’re missing out on easy revenue! Volunteer grants allow you to generate more revenue from supporters without having to solicit them for gifts. Recruit and retain more volunteers. Recruit more top talent. In fact, three out of four U.S.

Guidelines 130

Guidelines FAQ Recruiting Recruitment 130

Reid All About it

FEBRUARY 19, 2021

They also describe how credentialing programs can help your association increase member engagement and revenue. Membership recruitment. I love Marketing General Inc.’s I love Marketing General Inc.’s AMS experts will be showcasing platforms and sharing their knowledge with the association market. Quick hits.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Reid All About it

APRIL 30, 2021

Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Presenter: evolutionary psychology and marketing expert Tim Ash. Why is membership recruitment so important, and how can you use it to grow your association? Host: Marketing General Inc. (Must join Fridays@4 for free first.).

Education 354

Education Technology Strategy Revenue 354

Reid All About it

JUNE 9, 2023

Raymond Carver, “Rain” Non-dues revenue. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. Put myself entirely in the keep of this rainy morning. Audience personas.

Revenue 205

Revenue Content Chicago Leadership 205

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. Step 7: Market, market, market!

How To 130

How To Discount Social Media Software 130

Nimble AMS

JUNE 22, 2022

Here are three ways to implement technology at your organization, helping you to transform the member experience and boost recruitment, retention, and revenue. Ensure the technology touches on these three areas: Recruitment and retention. Drive more revenue. How innovative technology builds member loyalty.

Member Experience 121

Member Experience Tips Software LMS 121

Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. The future of work. Virtual exhibitors/sponsors. More info/register.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Higher Logic

MAY 29, 2020

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. No plan, no progress.

Chicago 200

Chicago Newsletter Mooc Education 200

YourMembership

DECEMBER 14, 2016

That’s because they know employers savvy enough to recruit via their relevant association channels are looking for […]. When it comes time to look for a new job, professionals turn first to associations, which are among the best places to start.

Marketing 150

Marketing Recruiting Recruitment Member Engagement 150

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

Reid All About it

MARCH 12, 2021

This investment can produce great returns to retention and revenue.”. EST – CAE Information Rap Session. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Dive deeper into the foundational elements of digital marketing success. Innovation method. Host: Fridays@4.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Association Analytics

FEBRUARY 14, 2022

Use softer, more open-ended questions to get detailed information that you will capture in writing for your plan. Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. This will help increase membership and revenue. What limits you?

How To 169

How To Case Study Cost Revenue 169