Reid All About it

APRIL 12, 2024

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. . More info/register. More info/register.

Revenue 256

Revenue Strategy Price Newsletter 256

Aptify

JULY 1, 2021

Membership recruitment is a never-ending project. Every year, members leave your organization – they retire, change jobs or professions, go out of business, lose their professional development budget, or just leave for unknown reasons. As members go out the back door, you must keep new ones coming in the front.

Recruiting 146

Recruiting Recruitment Social Media eBook 146

MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? 1 CMP credit. More info/register. More info/register.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Higher Logic

JUNE 26, 2020

They can no longer rely on sending batch-and-blast, one-off emails to their whole member base as an effective membership recruitment and retention strategy. With over 40 diverse member segments, Professionals Australia found it impossible to recruit, onboard, and engage with each segment in a personalized way.

Recruiting 156

Recruiting Recruitment Email Marketing Communications 156

Higher Logic

MARCH 27, 2020

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Personalizing your communications during recruitment and retention.

Member Engagement 240

Member Engagement Recruiting Recruitment Communications 240

Reid All About it

JULY 21, 2023

Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. What is IT’s accountability/role in developing overall strategy for their organization? 1 CAE credit.

Atlanta 195

Atlanta millennials Price Technology 195

Nimble AMS

FEBRUARY 15, 2024

Maybe your association is experiencing challenges, so you’re searching for strategies to empower your staff and enhance the member experience. Regardless of your large association’s situation, the Nimble AMS team is here to offer tips to measure your success and meet your future goals!

LMS 147

LMS Missouri Software Innovation 147

Reid All About it

NOVEMBER 3, 2023

GrowthZone shares strategies for selling your board (or boss) on the need for a new AMS. At Associations Now, Hannah Carvalho describes how a chapter of the American College of Physicians helped student members launch and run a podcast. Using data-driven insights and AI can help you be invaluable to your members. 1 CAE credit.

Tools 272

Tools Strategy Revenue Technology 272

Reid All About it

JANUARY 26, 2024

Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. It’s scary to think what might happen to chapters if they can’t find enough members to lead them. Leadership development for young members. The 2024 survey is now open.

Survey 256

Survey Project Strategy Education 256

Higher Logic

MAY 16, 2019

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago. Membership recruitment and retention aren’t isolated processes. An engaging experience with digital, personal touchpoints along the way.

Member Experience 196

Member Experience Technology Content Communications 196

Higher Logic

MAY 29, 2020

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. The goal: Every year, bringing in new members is likely to be on your association’s list. Example: “Our members won’t use this.”.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Higher Logic

OCTOBER 17, 2019

If you know data exists within your online community and marketing automation activities, but you aren’t leveraging it to inform your ability to provide a targeted, valuable member experience, well - it’s as if Charlie Bucket found a golden ticket then decided he didn’t feel like going to Willy Wonka’s Chocolate Factory that day.

Revenue 211

Revenue Tools Member Engagement Member Experience 211

Higher Logic

FEBRUARY 4, 2020

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. But don’t fret - today works, too! You’re on the same team.

Communications 287

Communications Tips Content Tools 287

Reid All About it

MARCH 12, 2021

I just read a new paper— The New Association Tech Ecosystem: Powering Member Experiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. EST – CAE Information Rap Session. Host: Fridays@4.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Reid All About it

SEPTEMBER 1, 2023

They describe nine strategies for marketing membership to Gen Z. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Also worth your time 5 steps to gaining member acceptance, downloads, and engagement for your association’s mobile app.

Revenue 227

Revenue Survey Education Strategy 227

ISAE

MAY 13, 2024

Consequently, when it’s time for members to renew, they might think that the cost of the membership outweighs the benefits or opt to try a different association. To help members get the most out of your events, make them as engaging as possible, whether you’re hosting your annual conference or a fundraising event. Embrace technology.

Los Angeles 52

Los Angeles Discount Library Committee 52

Reid All About it

NOVEMBER 10, 2023

I appreciate keeping informed about current events, but I need beauty in my stream too. Developing a Business Mindset for Nonprofits To increase your organization’s impact and further your mission, it might be time to adopt outside-the-box thinking and develop new strategies to catapult you forward. . It’s that time again.

Certificate 281

Certificate Price Tools Technology 281

Blue Sky eLearn

OCTOBER 19, 2020

How you communicate with members and the opportunities you offer directly impact their experience with your organization and the chance that they’ll renew. With a dedicated and comprehensive engagement strategy, your member retention rate is much more likely to increase! In-person engagement ideas. Learning opportunities.

Association Management 250

Association Management Committee Learning Management System Software 250

Higher Logic

MAY 13, 2020

Maybe you’re struggling with: Retaining and recruiting more members. Reggie Henry, Chief Information and Engagement Officer, ASAE. If you have any of these organizational problems, get started by planning your engagement strategy around engagement tools. What are those effects? Staying relevant in a digital world.

Tools 296

Tools Communications Email Marketing Recruiting 296

Reid All About it

OCTOBER 6, 2023

Based on conversations with young members, former members, and never-members from multiple industries, Michelle Maher of Highland describes why young professionals are engaging digital channels instead of associations and the unique value they seek from associations. Next gen membership #2. Content marketing. More info/register.

Revenue 256

Revenue Certificate Tools Innovation 256

Higher Logic

FEBRUARY 28, 2019

It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage. The better the experience, the more likely you are to talk about it (cue the FOMO ). than to follow through.

Tools 208

Tools LMS eBook Resources 208

Reid All About it

MARCH 10, 2023

Dean West at Association Laboratory wonders if he’s lazy, stupid or resilient (I’m not saying) and shares lessons about resilience that can guide your association’s strategy decisions. Hear strategies for addressing challenges you might face in your public affairs program and how to get more bang for your lobbying buck.

Committee 195

Committee Education Software Technology 195

Nimble AMS

DECEMBER 5, 2022

But did you know that you can also empower your association volunteers to boost member engagement? Here’s how to start transforming your member engagement strategy by mobilizing your volunteers. . Are you looking for tips to prepare your member engagement strategy for 2023? Learning program.

Member Engagement 133

Member Engagement Social Media Review Recruiting 133

Nimble AMS

DECEMBER 21, 2020

An immediate investment of $1,200 versus $100 a month for one year could be exactly what your member needs to engage with your association. Recruit more members. The best time to attract new members is early in their career stage (as a student up to their first five years into their career). Seamless member experience.

Revenue 78

Revenue millennials Member Experience Recruiting 78

ISAE

OCTOBER 31, 2023

With all your organization has to do on a daily basis, member engagement activities can unintentionally fall by the wayside. Plus, acknowledging and responding to their feedback can improve the overall member experience. Organizations like yours rely on your members for financial support and social capital.

Communications 52

Communications Leadership Software Recruiting 52

Reid All About it

JANUARY 15, 2021

They explain why it’s not a good idea to pine for the past and suggest a different mindset to cultivate, one that will help you take advantage of “a perhaps once-in-a-lifetime opportunity to experiment with new ideas—ideas that could turn into programs that position you, your association and your members for future success.”.

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

JANUARY 28, 2022

Take Your Silent Auction to the Next Level: Raise More Money, Free Up Staff Time and Create an Unforgettable Member Experience. The superman of silent auctions is going to lead a conversation alongside a few of his clients about how they revolutionized the silent auction experience. Fri 1/28 at 1 p.m. 1 CAE credit. Host: CQbd.

Newsletter 195

Newsletter Survey Team Software 195

Reid All About it

JANUARY 21, 2022

The member experience. Too much has changed in our world to keep assuming the member experience you provided pre-pandemic is the experience your members and prospective members want, need, and expect now. MemberSuite suggests how to reevaluate the member experience and apply what you learn.

Survey 195

Survey Newsletter Price Technology 195

EventMobi: Association Events

SEPTEMBER 28, 2023

A membership directory is the #1 way to accomplish what your association does best: keep your members connected to one another and you. What is a Member Directory? A member directory, or member list, is a list of all members of your organization. What Information Should a Member Directory Include?

Directory 147

Directory Organization How To Kansas City 147

Reid All About it

MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Member profile data. Come connect with us in 4D for an informal, networking lunch.

Revenue 195

Revenue Content Virginia Technology 195

MemberClicks

AUGUST 1, 2023

What kind of members are you trying to attract? How will you provide value to your members? Make your answers as precise as possible and use this information to define short, medium and long-term SMART goals (Specific, Measurable, Achievable, Relevant, and Time-bound). Recruit your board. Recruit your staff.

Recruiting 52

Recruiting Recruitment Cost Discount 52

Reid All About it

APRIL 2, 2021

The possibilities for hybrid events are literally endless, and our resident event experts are ready to share their top 30 ideas rapid-fire style for how you can think differently about your strategy in 2021 and beyond. Presenter: Greg Smith, Senior Information Technology Consultant. 1 CMP credit. More info/register. Host: PCMA.

Revenue 335

Revenue Conference Industry Strategy 335

Reid All About it

MARCH 5, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. This discussion will examine the intersectionality between the elements of change management, DEI principles, and online community management to design an equitable user experience. (must join Fridays@4 first, it’s free).

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Reid All About it

MAY 10, 2019

. – Start Attracting Event Investors: How to Develop a Successful Sponsorship Strategy. Hear about industry trends and fresh ideas to inform your sponsorship strategy. Data Segmentation and Its Huge Impact on the Member Experience. – How to Personalize the Member Experience. Thu 5/16 at 12 p.m.

DC 170

DC FAQ Member Experience Project 170

Reid All About it

JANUARY 8, 2021

More info/register (fee for MPI non-members). The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Joe Post, Vice President Strategy & Experience Design at Adage Technologies. Shira Lotzar, Career Coach and Recruiter, Purposeful Hire. 1 CMP credit.

Las Vegas 370

Las Vegas Case Study Conference LMS 370

Reid All About it

JUNE 2, 2023

Learn how integrating culture, strategy, and execution can make things happen in associations that are, frankly, long overdue—like being wildly profitable, attracting the best talent in the world, and being nimble and agile. More info/register. Explore the dimensions and aspects of a healthy culture and why that matters.

Technology 195

Technology Chicago Education System 195