Association Adviser

NOVEMBER 27, 2017

The survey’s 1,170 participants said they use a variety of digital marketing tools, such as association-sponsored social networking sites, search engine marketing, and lead generation content (white papers, downloadable eBooks, etc.) to bring in new members. It’s worth a look if you have some time.

CA 61

CA Marketing eBook Tools 61

Membership Marketing

JULY 12, 2010

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well. Tony Rossell.

Social Media 40

Social Media Marketing Price Survey 40

Freestone

DECEMBER 12, 2023

Are you looking for strategies to increase non-dues revenue? Leveraging your learning management system (LMS) to generate non-dues revenue is the perfect way to prioritize your goals throughout the year. Read our blog for 13 tips to utilize your LMS and drive non-dues revenue. Update pieces with new or more relevant information.

Learning Management System 82

Learning Management System LMS Revenue System 82

GrowthZone

JULY 26, 2018

sell memberships) maximizing your organization’s social media and digital marketing efforts. Social media is no different. The social media activities you have completed so far are similar to a single person going to a church social, nightclub, or community festival. So, you want to make money (a.k.a,

Social Media 74

Social Media Proposal Content Marketing 74

Membership Marketing

NOVEMBER 1, 2010

So how do you get a visitor to opt-in to receiving additional information from an organization? This involves trading valuable information in exchange for the right to continue a dialogue with a prospective member. If a visitor to your site desires to access valuable information, you do not have to give away the store.

Tools 40

Tools Marketing Recruiting Recruitment 40

High Context

FEBRUARY 27, 2009

The economy is hitting meeting revenue hard in some sectors while programs such as certifications and distance learning are booming for the same organizations. Can social media be applied to your core strategies? magazine , discussed how he accidentally shot the revenues of his CoPilot service through the roof.

Strategy 40

Strategy Report Social Media Revenue 40

AMR Management Services

MARCH 29, 2011

In other words, companies have found that its far more effective to reach customers and prospects by providing information and knowledge - rather than "selling at" them. Or, how can we bring in more revenue for the content were already producing? A video or a white paper? A website or social media?

Library 64

Library Newsletter Kentucky Content 64

Reid All About it

OCTOBER 18, 2019

Save the date and check their website for more information. Protecting Trade Secrets and Confidential Information: Tips for Nonprofit Organizations. Nonprofit organizations maintain a large amount of confidential information, including donor information, member lists, confidential documents, and trade secrets. Host: ASAE.

North Carolina 34

North Carolina Education Project Communications 34

Membership Marketing

MARCH 27, 2012

I hope that you find the information on both sites useful. Fundraising with Social Media. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4). . • Prospect Relationship Management. • Membership Sales. • New Member Integration. teamwork. (3).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. However, an attractive offer of free additional information related to their search can be enticing. Using Social Media to Recruit Staff.

Social Media 40

Social Media System Price Survey 40

Reid All About it

DECEMBER 10, 2021

They suggest an excellent (and entertaining) white paper to read on this topic and steps you can take to start your association’s journey from digitized to digital. Despite its negatives, there are still serendipitous benefits in engaging on social media. Essential Social Media Strategies. Changing minds.

Chicago 195

Chicago Social Media Education Recruiting 195

Nimble AMS

JULY 22, 2022

When you develop quality thought leadership content, you position yourself as an industry leader in insights and information. Individuals don’t need to provide any information for content. Promoting ungated content on your social media platforms is an opportunity for thought leadership within your industry. .

Content 125

Content Marketing How To LMS 125

Membership Marketing

MAY 25, 2012

The comparison of practices and better renewal rates or more members provides strong directional information to help you select the tactics and strategies that might fit into your marketing plans for the upcoming year. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4).

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

DECEMBER 28, 2010

Initiate and Cultivate Potential Member Relationships – We find that a promotion sent to a prospective member who provided an opt-in to receive more information from an organization will garner up to four times the response than the next best list. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

JANUARY 26, 2012

If you have not done so, you may want to use the “Subscribe through Email” button on the top right of the blog home page to stay in contact for releases of information. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4). Tony Rossell. Email This BlogThis!

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

SEPTEMBER 13, 2011

The comparison of practices and outcomes in membership provides strong directional information on what strategies might be added or dropped to help improve an organization’s membership program. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4). new markets. (1).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

APRIL 9, 2010

On the other hand, in a push marketing system the sales efforts are initiated by the producer and information is pushed toward the buyer. Instead of initiating a relationship by selling a membership, we allow potential members who are seeking specific information to find us through the very content they seek. • Social Media Ads.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

JULY 26, 2011

You ground your projections with the best information that you have at the time. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4). You need to set some goal or outline an expected return, so you use results gathered from similar organizations or experiences.

Marketing 40

Marketing Project Price Survey 40

Membership Marketing

OCTOBER 4, 2010

Helpful Information – Appreciate that! Informative Post - Like To See More On Pricing Tactics - Thanks. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4). Email This BlogThis! Share to Twitter Share to Facebook. 2 comments: AP. October 12, 2010 11:23 PM.

Price 40

Price Marketing How To Survey 40

Membership Marketing

FEBRUARY 21, 2011

We are a social species. We come out of the womb with the ability to sop up information from people around us. This is where I think social media plays a role. Last year I had written a post entitled Social Medial: Manure or Pearls? Non-Dues Revenue. (1). Social Media. (5). Social Networking.

Innovation 40

Innovation Marketing Price Survey 40

Membership Marketing

SEPTEMBER 13, 2010

And, in line with the quote above, I believe you need to track two key pieces of information. For example, social media can be fun and it can produce a good membership ROI, but if it takes up time that could be spent on more productive media, then it may not be the best investment. 3 comments: Information Marketing.

Marketing 40

Marketing Price Recruiting Recruitment 40

Membership Marketing

JULY 1, 2010

Is the theory that members need more information before making a decision or that they simply need more reminders in order to stay on their radar? Practical Uses of Social Media for Association Mar. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

OCTOBER 10, 2011

There is no "silver bullet" - direct mail, email, social media, events, member get a member. The surge of technology has caused a social media explosion that is difficult to keep up with and challenging to imitate. The bar has been raised in the areas of networking and providing up-to-date and exclusive information.

Marketing 40

Marketing Survey Social Media Price 40

Membership Marketing

JUNE 10, 2010

Out of a list of 10 options, association executives are most likely to rank growth in member counts (22%), revenue growth (21%), and net revenue growth (21%) as the primary definition of success for their organization. And online registrants are likely to sign up for programs in response to mailed information. Social Media. (5).

Report 40

Report Tips Marketing Price 40

Membership Marketing

NOVEMBER 14, 2011

Along similar lines, if something isn’t going quiet as planned, customers do understand, provided you inform with them within a reasonable time frame rather than surprising them with bad news at the last minute. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4).

Marketing 40

Marketing Price Survey Tips 40

Membership Marketing

MAY 17, 2010

Much effort in membership engagement and retention is focused on informing members of all the great things an association does. But the research shows that giving members more information falls short. The bottom line is that lots of information sent to a member does not build engagement. Non-Dues Revenue. (1). teamwork.

Marketing 40

Marketing How To Price Analysis 40

Membership Marketing

JUNE 18, 2011

But groups that are tied to a concept like curriculum, medical information, or quality have seen expansion over the past decade. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4). The story that I quoted from above was published in The Economist. Membership Survey. (5).

Marketing 40

Marketing Price Survey Products 40

Membership Marketing

DECEMBER 11, 2009

So if you have the opportunity, please feel free post a comment here with your suggestions of any membership marketing areas for which you want additional benchmarking information. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4). Membership Recruitment. (4).

Marketing 40

Marketing Survey Analysis Price 40

Membership Marketing

SEPTEMBER 21, 2010

Thanks for sharing such an wonderful information. Let me know if you want more information. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4). Labels: Membership Engagement , Membership Retention , Renewal , Renewal Systems , retain members. Great post!!

Marketing 40

Marketing Price Survey Discount 40

Membership Marketing

NOVEMBER 11, 2011

In point three, I mention "defining your value propositon" which should be driven by prospective member needs, but I appreciate you specifying the need for this information. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4). November 15, 2011 5:44 PM.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

OCTOBER 19, 2010

A competitor having membership information is much less important than that competitor’s ability to execution on what they have learned. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4). It is not as secret as one might think. Membership Recruitment. (4).

Recruiting 40

Recruiting Recruitment Price Chicago 40

.orgCommunity

FEBRUARY 25, 2019

What are your current revenue and sales priorities? You learn what makes them a good fit for your organization and how to engage their interest by exploring attributes such as: Demographics—Segmenting by age, location, socio-economic information. Don’t forget social media. The goal might seem obvious. Develop Themes.

Marketing 68

Marketing Case Study eBook Social Media 68

Membership Marketing

MARCH 23, 2010

I hope this information is of help. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4). Finally, our Membership Marketing Benchmarking Survey confirmed the effectiveness of higher frequency renewal programs. Please post your thoughts and comments below. Tony Rossell.

Tips 40

Tips Marketing Sample Price 40

Membership Marketing

AUGUST 10, 2010

Channels – In some social media that I monitor, I hear the question posed, “should I move my renewal efforts from mail to email?” Hi Nicole -- I am glad you found the information of help. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

JUNE 17, 2010

If someone else can give better information, faster service, and lower prices, then an organization can be outflanked. Tony.interesting information great comments. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4). June 23, 2010 3:16 PM. June 23, 2010 4:39 PM.

Organization 40

Organization Price Survey Recruiting 40

Membership Marketing

MARCH 14, 2011

Thanks for making this critical, thought provoking information available on your blog and please do keep it coming! ~JS. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4). Labels: Membership structure , Price , price testing. 5 comments: Anonymous said. Tony Rossell.

Price 40

Price Products Marketing Discount 40

Membership Marketing

JANUARY 29, 2010

’ They gather information, analyze it, and then use it to become even better” (page 38). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4). • Offer tests – Can impact response by 200 percent. Membership Participation and Retention. (3).

Marketing 40

Marketing Price Survey Recruiting 40