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Association Brain Food: 4.19.24

Reid All About it

In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. The Informal Consultants Networking Extravaganza This monthly networking meeting is by consultants, for consultants.

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4 types of ungated content to create to engage your audience

Association Success

Many associations focus on big annual events, or reports that provide in-depth information several times each year. A brief that compiles important health care information and events. Invest in a valuable white paper. Many organizations offer a white paper in exchange for an email address.

Content 148
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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

But, HFMA has cast that old non-dues revenue practice aside. HFMA’s approach sounds like a great way for an association to become indispensable to members, but there’s one challenge we must address: how to make up for lost non-dues revenue when free education is a membership benefit. What can we do to fill that gap?’”.

Revenue 53
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Association Brain Food: 8.18.23

Reid All About it

Vista Cova’s white paper, Strategic Frameworks: The Future of Strategic Planning , explores how association executives are working with strategic plans in the post-COVID environment. The paper describes ten themes that emerged in their research and includes an appendix with the participants’ strategic frameworks. .

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So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60
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How to Build an Online Learning Sponsorship Program

WBT Systems

They will appreciate being seen as an educational resource and not just a revenue source. But before you begin your search for potential sponsors, step back and look at your association’s approach to revenue partners. For example, since they’re program partners, it may make sense to share student contact information.

How To 155
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3 reasons to know your association’s RPM (Revenue Per Member)

SCD Group

What is Your Association's RPM (Revenue Per Member)? When I interviewed Rob Fowler, president/CEO of the Small Business Association Of Michigan, for my September 20 post about SBAM’s freemium membership model , he talked about their Revenue Per Member or RPM metric. By the way, this is gross revenue.).

Revenue 40