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AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. Alisha Haridasani Gupta, New York Times ). Hear about some major considerations for online engagement.

millennials 307

millennials Montana Class Education 307

Reid All About it

FEBRUARY 26, 2021

They describe how to cultivate an organizational growth mindset so you can prepare your team and association to innovate and thrive. MemberSuite says member expectations are different now in 2021, the bar is set higher. Your organization’s strategy must offer “an inspirational, robust, and innovative pathway to a better future.”.

Recruiting 329

Recruiting Recruitment Project Technology 329

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JULY 9, 2021

Charlene Li believes you need order to create change —not what you picture when thinking about innovative organizations. Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. Office myth.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

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JUNE 5, 2020

For years, I’ve read about chervil but never saw it in any market. One day at the meat/dairy store at the farmers market, I saw a whole duck in the case and decided to splurge. Kit” (innovation in a box) and then crowd-sourcing the most impactful tools that people use throughout the Disruptor League. What the deuce? She’s right.

Innovation 273

Innovation Conference FAQ Industry 273

Mariner Management

DECEMBER 10, 2020

Pre-pandemic associations tapped their components for four key roles: member engagement, leadership development, member recruitment and professional development delivery. In 2019, member engagement rose to the top for the first time. The role of the chapter sharpened in focus around local member engagement.

Metro 83

Metro Boston New York Member Engagement 83

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OCTOBER 29, 2021

Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it. Skip down to the list of free webinars if you prefer takeout. – Data Analytics and Member Engagement Scoring. What does it take to set yourself up, market yourself, and actually get contracted for work?

Revenue 195

Revenue Survey Leadership Education 195

Reid All About it

APRIL 5, 2019

Human contact is becoming a luxury good ,” said Nellie Bowles at the New York Times. Now that everyone has their face locked into screens throughout the day, people who can afford it are paying for “human engagement.” Presenter: Amilya Antonetti, Chief Digital Strategist and Marketing Officer at Steve Harvey World Group.

District of Columbia 170

District of Columbia DC Washington LMS 170

Reid All About it

MARCH 5, 2021

Laura Cappelle, New York Times ). The nerdy dopamine pathway: a well-traveled route if, like me, you get excited and energized by the possibility of learning something new. Hear about the strategies and tools modern associations are using to supercharge member engagement. Director of Client and Market Success, ?rasa.io.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

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DECEMBER 2, 2022

New member engagement. The 2022 New Member Engagement Study from Amanda Kaiser at Kaiser Insights and Dynamic Benchmarking includes survey data on how associations of different sizes handle new member engagement. Word-of-mouth marketing. Topol, New York Times ).

Tips 41

Tips Video Content Marketing 41

Association Adviser

FEBRUARY 18, 2014

High performing companies and associations are realizing that the ultimate goal is not coming up with great ideas or being the first to market. Where are member benefits falling short? If you want to get better at innovating, don’t spend all your time with people just like you. Are your member benefits offering real value?

San Francisco 60

San Francisco Innovation New York California 60

SCD Group

AUGUST 13, 2012

30 Marketing Tips for Associations: Highly Rated Ideas from ASAE12. At the ASAE annual meeting Sunday (8/12/12), five panelists from five accredited association management companies shared 30 Marketing Tips in the Social Media Age. 5 Building integrated marketing plans is a must to effectively mix new and traditional.

Tips 40

Tips Marketing Social Media Tools 40

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APRIL 29, 2022

Their non-dues revenue scorecard takes seven factors into account, including member value, market insight, effort, and cost. Marketing Analytics. Learn about the data analytics available to marketers and what we can extrapolate from them. Presenter: Jen Salazar, Senior Digital Marketing Manager at IEEE Computer Society.

Revenue 39

Revenue Louisiana Technology Recruiting 39

Reid All About it

OCTOBER 25, 2019

Only 45% of the freelancers participating in the study do “skilled services”—like programming, business consulting, marketing and, ahem, writing. Is the freelance sector in your association’s market growing as well? Like everyone else, members do not have time to engage with your association. “If Thinks small wins.

Review 85

Review Education Tips Technology 85

Association Adviser

DECEMBER 17, 2013

Tracy Tompkins , group publisher for Naylor LLC , said she’s surprised by the number of associations that make decisions about member communications from the “confines of their staff or board room.” Plotke said it’s all about mobile and engaging the next generation member. Re-thinking membership.

Social Media 60

Social Media Sample New York City Revenue 60

Reid All About it

SEPTEMBER 6, 2019

The Harvard Business Review describes how the New York Public Library involved employees from 93 branches in innovation communities —could be a good model for chapters. I started this weekly publication because young members of my state SAE lamented not having a big enough PD budget to acquire all the CAE credits they needed.

Chicago 37

Chicago LMS New York Content 37

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FEBRUARY 4, 2022

Alona Shalieieva, Content Marketing Institute ). Fri 2/4 at 9:30 a.m.* – State of the Association Job Market (NYSAE Engagement Lounge). Whether you are looking to hire new staff or are in the market for a new position, it’s important to know what to expect in 2022. 1 CAE credit. More info/register.

Content 39

Content Education Recruiting Recruitment 39

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MAY 6, 2022

Hear tips on communicating the value of your association to new members leading to improved retention and their lifelong relationship with your organization. Host: New York Society of Association Executives. Member Engagement Specialist. Erin Lemons, Senior Director of Marketing, Fonteva & Protech.

Arlington 39

Arlington Newsletter Project Revenue 39

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AUGUST 19, 2022

Cloey Callahan, Worklife News ). New York Times , no paywall). Presenters: Maggie Bean, Product Marketing Manager, and Laura Christensen, Director of Professional Services, Validity. Presenter: Lauren Collins, Director of Membership and Marketing, National District Attorneys Association. More info/register.

Technology 43

Technology Software Cost Products 43

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AUGUST 7, 2020

Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. A plague is an apocalypse, but it can bring a new world. Andrew Sullivan, New York Magazine ). Like you need me to tell you this… Per a new study, hedonism leads to happiness.

Montana 369

Montana Conference Education Tennessee 369

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AUGUST 9, 2019

Their post describes the benefits of learning subscriptions for members, employers and associations, and shares ideas for tiers, pricing, and retention tactics. The most important element in marketing and communications is segmentation, says MemberSuite. MGI’s 2019 Membership Marketing Benchmarking Report (Alexandria VA Brown Bag).

Columbus 39

Columbus North Carolina LMS millennials 39

Socious

NOVEMBER 3, 2016

Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. We’ve built our company around helping you improve customer and member engagement. Let us help.

Sample 100

Sample Marketing Conference New York 100

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OCTOBER 18, 2019

Find out what your company needs to know about engagement (paid or otherwise) with these sites. Quick hits before we get to next week’s free webinars: Is your marketing mediocre? The best reason to do content marketing is organic search–but you’ll reap other benefits as well. Peruse this checklist to find out.

North Carolina 34

North Carolina Education Project Communications 34

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JUNE 22, 2018

I just saw a New York Times article about this too. The Art of Engaging a Virtual Audience. You’ve taken the steps to introduce innovative e-learning programs, but how do you ensure you get the same level of engagement from your audience? Member Engagement or Old Baggage? Lifehacker ).

System 30

System Charlotte Education Member Engagement 30

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FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. On the side, not her broccoli purée, but thanks for the idea, Nigella, but the New York Times version , which we really loved. It’s fun to have broccoli in a new format. Why are Members Leaving? Host: Feathr.

San Diego 370

San Diego Price Strategy Education 370

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OCTOBER 16, 2020

Frugal innovation. Due to the pandemic and uncertain economy, associations are constantly creating new resources for members and making changes to business as usual—yes, they’re innovating! WBT Systems describes 12 essentials for frugal innovation , the only kind your budget probably allows. AMS considerations.

Indiana 221

Indiana Review Education Conference 221

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SEPTEMBER 21, 2018

WBT Systems peels back the curtain to introduce the players on the LMS development team and explains how they decide which new features to develop. A few quick hits before we get to this week’s list of free webinars: Your blog posts must be supported by a content marketing ecosystem. Location: online and New York, NY.

North Carolina 34

North Carolina DC Washington New York 34

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DECEMBER 4, 2020

Host: New York Society of Association Executives. Two sessions: Respond, Don’t React: How This Simple Change Can Make All the Difference, and How to Create an Integrated, Multi-Channel Event Marketing Plan. More info/register (fee for MPI non-members). Host: 360 Live Media/Event Innovators Exchange. CAE credits.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

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AUGUST 20, 2021

Member engagement. During a recent MemberSuite webinar, Greg Melia, CAE, CEO of the Customer Experience Professionals Association, and Julie Sciullo, CEO of Association Analytics, discussed how to navigate member engagement at this weird time. Host: New York Society of Association Executives. 1 CAE credit.

Revenue 195

Revenue Content Resources Strategy 195

Reid All About it

JANUARY 6, 2023

At The Free Press (my new favorite daily), Amanda Fortini reminds us that commonly held stories are often untrue. This New York Times story by Roger Cohen is shocking, but not surprising. For my marketing friends and clients, enjoy these ten content ideation methods for busy content teams. Quick hits. More info/register.

Revenue 42

Revenue North Carolina Education System 42

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NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. While reading her article at Psyche, I realized this new habit would greatly improve conversations with members, customers and prospects.

Las Vegas 369

Las Vegas Virginia Content Washington 369

Reid All About it

MAY 1, 2020

Gabrielle Hamilton, New York Times ). Are you finding board members more receptive to change? Host: New York Society of Association Executives. Hear about some major considerations for online engagement. Christina (Tina) Marmor, Director, Marketing Events, Fonteva. (Anne Saxelby, Eater ). “My

North Carolina 273

North Carolina Revenue Strategy Education 273

Reid All About it

JANUARY 17, 2020

WBT Systems shares 11 issues that should be on every association’s radar in 2020 and beyond , especially those offering online learning programs, including learner self-reliance, market expansion, competition, learning pathways and more. One of my other favorite sources of recipes, besides Bon Appetit, is the New York Times.

Arlington 243

Arlington San Diego San Francisco DC 243

.orgSource

APRIL 3, 2023

I know I can do more, and I’ve always wanted to manage a membership marketing campaign.” Chip has led high-profile criminal cases, investigated the September 11 th terrorist attacks, helped the CIA track down spies, and spearheaded the New York FBI Office’s Crisis Negotiations. Use insight to own market trends.

Strategy 88

Strategy New York Examples Guidelines 88

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JUNE 14, 2019

Good eats: One of the best dishes I’ve ever made in my Instant Pot: pressure cooker spicy Korean pork shoulder from Melissa Clark at the New York Times. Why Content Marketing Is Key in B2B Lead Generation Efforts. Learn how to create a content marketing strategy that generates qualified leads for your organization.

Fort Worth 170

Fort Worth Tips Dallas Social Media 170

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APRIL 9, 2021

These are just some of the topics we’ll tackle in this Engagement Lounge. Host: New York Society of Association Executives. Find out how the course will help participants to become more resilient and innovative, arming them with skills to develop value-based solutions, and enabling them to be future-proof #ChangeChampions.

San Diego 370

San Diego Revenue Strategy Content 370