Remove Innovation Remove Marketing Remove Member Engagement Remove Proposal
article thumbnail

Association Brain Food: 3.8.24

Reid All About it

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Chapters should offer plenty of member-organized social meetups, not just education programs. Event marketing. Humans… so persuadable! Mentoring programs. 1 CAE credit.

article thumbnail

Association Brain Food: 4.12.24

Reid All About it

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. What about your managers?

Revenue 256
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Eric Lanke: Provocative Proposals for Change

Eric Lanke

Innovation. Member Engagement. Provocative Proposals for Change. I just finished reading an advance copy of Shelly Alcorn s " Provocative Proposals for Change ," a report she authored based on Appreciative Inquiry interviews she conducted with more than 200 association executives (including me). Eric Lanke.

Proposal 100
article thumbnail

Industry Study Brings a New Way for Association Professionals to Think About Member Engagement

Smooth The Path

Dynamic Benchmarking was recommended to me because of their innovative platform. We did some research and found there was not a lot of information out there about onboarding programs and so with a lot of hope we outlined a plan for a dual-methodology benchmarking study which soon we started to call the New Member Engagement Study.

article thumbnail

Association Brain Food: 8.18.23

Reid All About it

James Young at Product Community describes three fictitious associations on different tracks for the future —one’s traditional, one’s striving and one’s innovative. Charles Darwin was a geologist when he proposed the theory of evolution. Which is yours? Reality check. Teenage girls are struggling with mental health.

article thumbnail

Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

article thumbnail

Association Brain Food Weekly: 04.26.19

Reid All About it

WBT Systems explains how to design and market programs that meet the education expectations of Millennials and Gen Z. Every corner of your business is impacted by technology: human resources, hiring, finance, operations, communications, and member engagement. Digital Marketing Trends and Traditions 2019. 1 CMP credit.