Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

AUGUST 18, 2023

Charles Darwin was a geologist when he proposed the theory of evolution. Marketing Artificial Intelligence in Action Gain an overview of the current marketing artificial intelligence (AI) landscape. And it was an astronomer who finally explained what happened to the dinosaurs. Daughtry, M.Ed., 1 CAE credit. . 1 CAE credit.

Certificate 195

Certificate Education Revenue Marketing 195

Reid All About it

JUNE 7, 2019

Moonshots might seem unrealistic when first proposed, but that didn’t stop Henry Ford or the Wright brothers. The Road to Member Engagement Is Paved with Personalized Marketing. Megan Lopez, senior marketing manager at Personify. Presenter: Mark Bornstein, VP of Content Marketing, ON24. Tue 6/11 at 2 p.m. –

Proposal 170

Proposal eBook Maine Tips 170

WBT Systems

APRIL 10, 2018

For example, the COO and CFO may focus on ROI, while the CEO and other executives care more about member engagement or industry standing. Know what expectations decision-makers have for a proposal or business case. Do you have to comply with a business case or proposal template or procedure? Who will be there?

LMS 166

LMS How To Learning Management System Proposal 166

Potomac Core

OCTOBER 29, 2017

Recently, the Soft Drink Industry faced an onslaught of proposed Soda Taxes in Santa Fe , New Mexico and in Cook County , Illinois. If Associations have members who manufacture and sell products in global markets, then they too will face regulatory and product standard challenges. This could be the dawn of Member Engagement 3.0.

New Mexico 155

New Mexico Illinois eBook Member Engagement 155

Association Analytics

JUNE 21, 2023

2: Your Data Is Stuck in Silos Challenge : When membership, marketing, education, and/or events teams aren’t speaking and sharing insights with one another, the whole organization loses out on opportunities. While each department has its own goal, ultimately everyone should be working towards keeping members happy, engaged, and present.

Team 319

Team Report Course Proposal 319

Reid All About it

OCTOBER 29, 2021

Instead, when you hear crickets, he suggests you ask board members to use specific language—he shares several examples—to express their stance on an issue or proposal. Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it. Host: MPI (possible fee for non-members).

Revenue 195

Revenue Survey Leadership Education 195

CMA Solutions

SEPTEMBER 30, 2022

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Here’s the short list: 1) Lack of engagement with organization, 2) Lack of value and 3) Forgot to renew. Member engagement makes all of it happen.

Directory 52

Directory Social Media New Jersey Member Engagement 52

Associations Now

OCTOBER 2, 2018

That approach seems to be working for the Society for Personality and Social Psychology, which in 2016 launched a small conference grant program that awards up to $10,000 to members who propose and plan small meetings. We’ve been getting more and more proposals,” Meyers says.

Proposal 92

Proposal Committee Conference Review 92

Optimist Consulting

MARCH 30, 2017

The findings are particularly helpful if you are looking to benchmark or write proposals/business cases for digital change/transformation and need to back them up with statistics from across the sector. 2017 remains all about member engagement, operational efficiency and revenue growth.

Report 100

Report Social Media Member Engagement System 100

Reid All About it

APRIL 26, 2019

WBT Systems explains how to design and market programs that meet the education expectations of Millennials and Gen Z. Every corner of your business is impacted by technology: human resources, hiring, finance, operations, communications, and member engagement. Digital Marketing Trends and Traditions 2019. 1 CAE credit.

Social Media 170

Social Media Arizona millennials Proposal 170

Membersuite

MAY 25, 2021

Your AMS isn’t integrated with other systems so staff and leaders can’t access the data and reports they need to understand member/customers and make decisions. You can’t use the AMS to track member engagement—volunteering, events, certification/education and purchases. 2: Consult with Your Colleagues. Get ready for an earful.

Software 170

Software Leadership Project System 170

Potomac Core

OCTOBER 30, 2018

Offerings that reflect the Industry approach includes advocacy, Industry promotion, consumer boat shows, market research, and a trade show. Trade Events – Helping members generate sales, reach new markets & improve marine products. Export Development – Expanding access to overseas markets.

Industry 164

Industry Analysis Committee Team 164

Leading Learning

DECEMBER 9, 2021

Here’s what we’ll cover: Express market demand for education opportunities. Your board has many proposals and activities to focus on, which means that your learning business might not always be at the top of their agenda, but getting buy-in should never be adversarial in nature. Express market demand for education opportunities.

Price 90

Price Indiana Course Cost 90

Reid All About it

NOVEMBER 10, 2017

Presenter: Amanda Kaiser, Member Engagement Expert, Smooth The Path. Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. Your members want to be part of an online community and have access to on-demand learning opportunities. Host: PCMA.

DC 150

DC Washington Tools Education 150

Reid All About it

MAY 13, 2016

Speaker: Amanda Myers, Director of Product Marketing, Abila. Learn how today’s landscape is demanding some new approaches to things like member engagement, leadership/volunteer development, and fully embracing the digital mindset. Host: ASAE Marketing Council Section. More info and registration. Host: Abila. 1 CAE credit.

North Carolina 150

North Carolina Raleigh Guidelines millennials 150

Reid All About it

DECEMBER 3, 2021

Since many associations already outsource operational IT functions, as long as someone owns the strategic and holistic technology perspective, what he’s proposing makes sense to some degree, although you’d have to tweak his idea for smaller organizations. Kat Sullivan, Marketing Solved ). Host: American Marketing Association.

Revenue 195

Revenue Technology Innovation Social Media 195

WBT Systems

MAY 22, 2018

Dr. Robert Cialdini, author of Influence: The Psychology of Persuasion , brought the six principles of persuasion to the attention of the marketing world back in 1984. Offers like these work better when marketed with a sense of urgency. You will need to market this sample program as much as any other product. New members.

Sample 150

Sample Education Course Recruiting 150

GrowthZone

MAY 2, 2023

ENABLE SELF-SERVICE OPTIONS Allow prospective members to apply online. Active members can pay dues, update their profile, and access resources on their schedule. AUTOMATE MARKETING ACTIVITIES Build great-looking email campaigns that ensure each prospect or member receives the right information at the right time.

Tools 78

Tools Revenue Software FAQ 78

Reid All About it

MARCH 3, 2017

It’s a must read for anyone in an association membership, marketing or executive position. The Content Marketing Institute is a great resource if you’re ready to develop a strategy, or check out these 8 steps to creating a content marketing strategy from Rep Cap. 1 CAE credit. More info/register. More info/register. Host: 4Good.

millennials 150

millennials Recruiting Recruitment Revenue 150

Reid All About it

FEBRUARY 19, 2021

They also describe how credentialing programs can help your association increase member engagement and revenue. I love Marketing General Inc.’s I love Marketing General Inc.’s AMS experts will be showcasing platforms and sharing their knowledge with the association market. Host: American Marketing Association.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Reid All About it

APRIL 16, 2021

When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Organizations are not only seeing deeper engagement, but also increased sales and more diverse revenue streams. Learn how to keep the conversation going post-event and uncover the content your members want and need.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

OCTOBER 9, 2020

Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat).

Utah 370

Utah LMS Conference Technology 370

Reid All About it

FEBRUARY 12, 2021

Presenters: Harneet Singh, Director of Marketing, Preseem. Break Down Barriers to Early Engagement. Let’s talk about how you’re applying what you learned last year to market your virtual meetings this year and increase engagement. Email Marketing Workshop. More info/register. Host: EventMobi. Fri 2/12 at 3:45 p.m.

Revenue 370

Revenue North Carolina Industry Technology 370

Eric Lanke

APRIL 30, 2012

Member Engagement. Everyone Is Responsible for Member Recruitment. Theres a lot of leadership lessons in it, but the thing that really caught my attention was the new business model he proposed and was able to create. Weidner wanted to find out what would make MSCI indispensable to members. Member Engagement. (9).

Recruiting 100

Recruiting Recruitment Proposal Member Engagement 100

Reid All About it

APRIL 15, 2022

Find out what we can expect in the federal budget process over the coming months, where the disagreements and concessions will be made, and what proposed additions and cuts will be finalized. Presenters: Brandee Plott, Director of Marketing, and Lauren Huffman, Director of Marketing Operations, MeetingPlay + Aventri. Host: PCMA.

Proposal 39

Proposal Technology Revenue Marketing 39

Reid All About it

SEPTEMBER 2, 2022

Their post also provides advice on essential topics and marketing for these programs. Hear how to plan for a sustainable inbound marketing strategy beyond blue titles and black site descriptions. Host: American Marketing Association. How to Write an RFP (Request for Proposal) for Merchant Services. Sponsorship strategy.

Project 47

Project Tips Technology Marketing 47

Eric Lanke

JANUARY 16, 2012

Member Engagement. The speaker was there to present the results of a survey exploring trends and issues related to membership marketing in associations. Provocative Proposals for Change. Member Engagement. (9). Eric Lanke. Association executive and author. Leadership. Innovation. Generations. Books Read.

Innovation 100

Innovation Proposal Industry Survey 100

Eric Lanke

JULY 16, 2012

Member Engagement. Because B is threatening As market share and swallowing B will eliminate the threat? Provocative Proposals for Change. Member Engagement. (9). Member Engagement Solution #1: Don't Forget the Fu. Eric Lanke. Association executive and author. Leadership. Innovation.

Leadership 100

Leadership Member Engagement Innovation Proposal 100

Associations Now

JUNE 22, 2015

A new way of thinking could entirely reverse your association’s perspective on the relationships fueling member engagement. Go back into your memory and recall a time you were truly, actively engaged with something—a work project, a hobby, whatever it may be. Plus: How well do you speak emoji?

Proposal 40

Proposal Event Planning Project Member Engagement 40

Reid All About it

APRIL 10, 2020

Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Hear about some major considerations for online engagement. Host: ASAE.

North Carolina 74

North Carolina Content Montana Social Media 74

Eric Lanke

OCTOBER 31, 2011

Member Engagement. What are the five "radical" changes it proposes? Rigorously define the member market. Provocative Proposals for Change. Member Engagement. (9). Eric Lanke. Association executive and author. Leadership. Innovation. Generations. Books Read. Monday, October 31, 2011.

Puerto Rico 100

Puerto Rico Committee Proposal Innovation 100

Eric Lanke

JUNE 11, 2012

Member Engagement. Instead, develop capabilities for systems-wide innovation, reinvention, reconfiguration, openness and flexibility through which your association will be constantly renewed and re-aligned with the market. Provocative Proposals for Change. Member Engagement. (9). Eric Lanke. Leadership.

Leadership 100

Leadership Innovation Process Member Engagement 100

Associations Now

AUGUST 5, 2015

A proposed model for the future of membership in public broadcasting raises an intriguing question for associations: Could volunteering be another way to pay membership dues? Many of them could translate well as member-engagement tactics in associations, ways to get members contributing to the actual work of the organization.

Discount 40

Discount Proposal United States Case Study 40

Reid All About it

OCTOBER 21, 2022

She explains how the request for proposal (RFP) has become a vehicle for the misappropriation of someone else’s work. AMS experts will be showcasing platforms and sharing their knowledge with the association market. How Association Marketers Are Using Digital To Grow Member Engagement & Revenue.

Revenue 44

Revenue Email Marketing Education Review 44

Reid All About it

SEPTEMBER 23, 2022

Find out how to mark up your AV proposal so you can get the best value for your AV dollar. Thorben Grosser, VP of Product Marketing, EventMobi. Hear about tested tactics for integrating digital badges into marketing efforts to drive association membership and engagement. Not sure how to structure your RFP? Soma Su, Sr.

Arlington 41

Arlington Education LMS Revenue 41

Eric Lanke

SEPTEMBER 26, 2011

Member Engagement. The Marketing Committee. These are all bodies designed to infuse the management practices of the association with the expertise and wisdom of association members themselves. Committee X wants funds to produce a new marketing brochure. Provocative Proposals for Change. Member Engagement. (9).

Committee 100

Committee Report Innovation Project 100