Potomac Core

FEBRUARY 9, 2016

Disruptive Innovation “describes a process whereby a smaller company with fewer resources is able to successfully challenge established incumbent businesses.” In a slowing and uneven global economy, are your members looking somewhere else for lower cost and innovative solutions? Big Data Strategies. Business Success Redefined.

Innovation 100

Innovation millennials eBook Member Engagement 100

Reid All About it

DECEMBER 8, 2023

Mark Lowry at Association Analytics shares helpful member retention strategies. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. The Data Bunch will cover must-have insights and strategies from data governance to analytics. Zoom fatigue.

Strategy 272

Strategy Video Technology Innovation 272

Achurch

AUGUST 23, 2022

In fact, 95 percent of Gen Z and 93 percent of millennial employees report difficulty with remote work because of the pandemic. Ask an internal team or staff from another association to talk about an innovative or remarkable project or share tips, tricks, hacks, or resources Schedule live mastermind and brainstorming sessions.

Strategy 83

Strategy Team Video Tools 83

Reid All About it

JULY 21, 2023

Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface.

Atlanta 195

Atlanta millennials Price Technology 195

Association Freak

MARCH 1, 2024

Here are some of the transformative strategies and innovations we see shaping the future of associations. The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021. This strategy justifies higher dues and provides non-members with financial incentives to join.

Revenue 72

Revenue FAQ Innovation Member Experience 72

Reid All About it

JANUARY 19, 2024

Dean West of Association Laboratory explores what dating apps can teach us about membership strategy. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about.

Revenue 256

Revenue Strategy Member Engagement United States 256

Association Freak

MARCH 2, 2024

Here are some of the transformative strategies and innovations we see shaping the future of associations. The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021. This strategy justifies higher dues and provides non-members with financial incentives to join.

FAQ 72

FAQ Revenue Innovation Member Experience 72

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. Experience a best-in-class virtual event to inspire and start building your new event strategy. Career pathways. Virtual events.

millennials 307

millennials Montana Class Education 307

Association Adviser

JULY 7, 2016

Despite popular sentiment that millennials are disinterested in joining traditional professional associations, young people are uniquely positioned to benefit from association membership in important ways. Don’t make the mistake of lumping all millennials together or thinking they’re not joiners. .

millennials 97

millennials Cost Resources Innovation 97

Reid All About it

SEPTEMBER 22, 2023

Ali Zamanian at Position describes three website strategies that will help you sync up “with the attitudes, behaviors, desires, and values of your association’s next generation.” Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership. More info/register.

LMS 266

LMS Revenue Education Strategy 266

.orgSource

APRIL 22, 2024

These innovators didn’t consider themselves in agriculture or robotics. We selected this group because, as independent business owners, they were acutely aware of the challenges of digital markets and the attitudes needed for success. By 2025, 75 percent of the total workforce will be Millennials.

Technology 88

Technology Innovation Team Products 88

.orgCommunity

MAY 15, 2019

Associations can’t fulfill their missions without innovation. Innovation helps organizations create and improve processes, products, services, and experiences for their members, customers, staff, and audiences. 10 elements of the innovation mindset to nurture at your association. #1: 1: Creative curiosity. 1: Creative curiosity.

Innovation 68

Innovation millennials Project System 68

Reid All About it

MAY 21, 2021

Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. 5 Secrets of Email Marketing Geniuses. Workforce Strategy Webinar: Tools You Can Use. .

San Jose 369

San Jose Email Marketing Tools millennials 369

The Journal by EXEC

AUGUST 7, 2023

New currents of industry trends, tides of innovation, and waves of market fluctuations continually reshape the environment, requiring constant vigilance and strategic maneuvering. Talent management strategies have undergone a dramatic transformation in recent times.

How To 52

How To millennials Maine Innovation 52

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Susan Schramm, founder of Go to Market Impact LLC.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Millennial’s as key to club workforce.

DC 232

DC Arlington Virginia America 232

Reid All About it

OCTOBER 28, 2016

Parker shares ten tips to help over-worked content marketers train their brain for greatness – they’re applicable to regular people too. Tue 11/1 at 8 a.m.* – Solutions to Engaging Millennials in Associations (Washington DC). Presenters: Shashi Bellankonda, chief marketing officer, Surefire. Tue 11/1 at 2 p.m.

millennials 150

millennials eBook Washington Innovation 150

Membership Marketing

NOVEMBER 8, 2019

In addition to looking at the tactics and strategies that typically correlated to success, we also asked respondents to rate how innovative their association is and what level of value that they are delivering to members. Some definite answers are apparent from the insights that we have gathered in this year’s research.

Report 40

Report Marketing Innovation millennials 40

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. Quick hits.

St. Louis 341

St. Louis Technology Strategy Conference 341

Spark Consulting

JANUARY 2, 2018

That’s the topic of the latest Spark whitepaper, Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations. Attracting Millennial/young professional supporters. CFA Society Minnesota (attracting Millennials). Capital Area Food Bank (attracting Millennials). CompTIA (campaigns).

Minnesota 150

Minnesota millennials Case Study Innovation 150

Velvet Chainsaw

MARCH 27, 2014

Millennials are angry, vocal and hungry for social change says Nancy Lublin , CEO of dosomething.org and Umair Haque , director of Havas Media Labs in a September 2013 Fast Company article. You’re listening to your target market and your target market cares. Attracting Angry Millennials.

millennials 40

millennials Conference Strategy Social Media 40

Reid All About it

JANUARY 26, 2018

Their paper, Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations , shares the secrets to charity fundraising success: Building relationships with donors at all levels and how that relates to membership relationship building and management. Attracting millennial/young professional supporters. Host: ASAE.

DC 225

DC Washington millennials Chicago 225

.orgSource

FEBRUARY 27, 2023

Digital markets don’t allow room to languish. To keep pace with the speed of business, teams need to reinvent themselves along with innovation and technology. Skill building is a foundational strategy for retaining talent and attracting bright new employees to your organization. A culture of education is exciting.

Team 88

Team millennials Innovation New York 88

Achieve

OCTOBER 25, 2016

New research from Achieve investigates millennials’ ongoing cause engagement behaviors during a presidential election year. Today Achieve, in partnership with the Case Foundation, released the second wave of research from the 2016 Millennial Impact Report. The second wave of data surveyed millennials from June through August 2016.

millennials 52

millennials Report Education Sample 52

Reid All About it

MARCH 9, 2018

If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. Your Event Marketing Survival Guide. Event marketing doesn’t have to be a nightmare, but it is a fight for survival—and our event’s survival depends on attracting engaged attendees every time. Wed 3/14 at 1 p.m.

DC 120

DC millennials North Carolina Washington 120

Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. Some quick hits before we get to this week’s list of free webinars: Perennials (older workers), not millennials, will trigger the next wave of talent retention efforts. TopRank Marketing ). CAE credit.

Email Marketing 174

Email Marketing Social Media Library millennials 174

Reid All About it

OCTOBER 27, 2017

Find out the difference between traditional LMS, Learning Experience Platforms, and Program Experience Platforms; the artificial intelligence necessity for personalized learning; how mobile implementation is paramount to a successful online learning strategy; and how and why subject matter experts need phone-based authoring capabilities.

LMS 150

LMS millennials Blended Learning System 150

Reid All About it

SEPTEMBER 15, 2017

Slack non-users may not agree, but growing an email list is one of the smartest marketing moves an organization can make. Using Marketing Automation to Grow Event Registration. Hear about different ways to target, incent, and create buzz about your event through marketing automation. – Driving an Innovation Strategy.

Raleigh 203

Raleigh Arlington Social Media DC 203

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. How to create an editorial calendar that will streamline your content strategy. Hear practical tips and tactics for planning an effective networking strategy and using the ASAE Annual Meeting to advance your career.

Revenue 195

Revenue Video Strategy Industry 195

Nimble AMS

DECEMBER 5, 2022

Here’s how to start transforming your member engagement strategy by mobilizing your volunteers. . Are you looking for tips to prepare your member engagement strategy for 2023? Begin planning your member engagement strategy by hitting on these five vital areas with your volunteers : 1.

Member Engagement 133

Member Engagement Social Media Review Recruiting 133

Reid All About it

APRIL 26, 2019

The weekly list of free educational events and resources for the association community… Millennials and Gen Z are joiners but only if they believe the ROI your association offers is worth the short-term sacrifice to their budget. Digital Marketing Trends and Traditions 2019. Anti-data, fence-sitter, or all-in, which one are you?

Social Media 170

Social Media Arizona millennials Proposal 170

Reid All About it

AUGUST 27, 2021

If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please participate in the Tagoras 2021 Virtual Conferences survey. So, in Psyche , Cort Rudolph says, “Quit the millennial bashing!”. Virtual conferences survey. Quick hits. Host: BizBash.

Tampa 200

Tampa Revenue Education Content 200

The Hourglass Blog

MAY 11, 2011

Association Innovation as Brand Strategy. In it, he advocates an approach to innovation that focuses not on meeting the expressed needs of customers, but on pushing customers to become something theyre not. All authentic innovations ask you — want you — to become a different dimension of yourself. at 6:59 AM.

Innovation 40

Innovation Strategy Minneapolis millennials 40

.orgSource

MARCH 18, 2024

Sharon Rice is Managing Director of Business Strategy at.orgSource and Garth Jordan is CEO of the American Animal Hospital Association. Both are steeped in the world of associations and are avid students of strategy, business, and culture beyond this industry. This episode will air on March 30. I understand that sentiment.

Examples 88

Examples Revenue millennials Strategy 88

Reid All About it

FEBRUARY 22, 2019

Presenters: Andy Hicken, Director of Quality and Strategy at Web Courseworks. Many of yesterday’s young members, the Millennials, have grown in their careers and in their understanding of the value association membership provides. Technology vs. Innovation: Association Learning Strategies in Practice. 1 CAE credit.

Social Media 170

Social Media DC System Washington 170

Reid All About it

OCTOBER 7, 2016

Learn how Snapchat is different from other social media platforms; how to use Snapchat to engage event attendees; how to design an effective On-Demand Geofilter for your event; and how to market your organization with Snapchat. Presenter: Nick Borelli, President and Strategist, Borelli Strategies. More info/register. 1 CAE credit.

Mooc 205

Mooc Certificate DC millennials 205

Reid All About it

OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. How to explain content marketing to anyone. Content Marketing Institute ). New Yorker ). Tue 10/16 at 8:30 a.m.

DC 170

DC Las Vegas Washington Review 170