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Corn Growers Group Launches Innovation Challenge

Associations Now

The National Corn Growers Association is relying on some friendly competition to crowdsource innovative ways to use corn products. billion bushels, the National Corn Growers Association is hosting a global open innovation challenge to explore new solutions for turning the crop into bio-sustainable chemicals and molecules. “We

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Higher Logic Acquires Socious: Building Better Communities Together

Higher Logic

For those who aren’t familiar with Socious, they’re a smaller community software company with clients in the association and B2B enterprise markets. Read more about the acquisition in our press release. The expanded platform capabilities will help us compete in the growing customer community market.

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Video Marketing Strategy: How To Bring Your Brand To Life

CMA Solutions

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are.

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With Gender Equality in Mind, CES Makes Changes for 2020

Associations Now

Booth personnel may not wear clothing that is sexually revealing or that could be interpreted as undergarments,” the association said in a press release. The category addition comes months after organizers faced criticism when they rescinded an innovation award they gave to startup company Lora DiCarlo for its device for women.

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Daily Buzz: When It’s OK to Break the Rules

Associations Now

Why is it that some organizations treat their members poorly? “My My guess is that it is unintentional,” says Colleen Dilenschneider on Know Your Own Bone , which focuses on the needs of cultural organizations like museums. What’s your marketing IQ? While membership rules are important, Dilenschneider recommends easing up some.

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Onboarding the Board—Your Opportunity to Promote Peak Performance

.orgSource

Is it even possible in organizations where the staff has little control over who fills those seats? It’s a good idea to include people from outside your organization’s playing field who can introduce a different point of view and push the group forward.”. And individual participation is seldom evaluated in any meaningful way.

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Innovation: Key to Boosting Meeting Attendance

Associations Now

The onsite conference market and the new generation that an association like ours is trying to reach are not connecting. Over the past few weeks, the organization had contacted members and former attendees to see why they weren’t registering. The National Apartment Association is a prime example of an organization doing just that.