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Association Brain Food Weekly: 2.26.21

Reid All About it

They describe how to cultivate an organizational growth mindset so you can prepare your team and association to innovate and thrive. Your organization’s strategy must offer “an inspirational, robust, and innovative pathway to a better future.”. The seven biggest mistakes in membership recruitment. Good enough” technology.

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Association Brain Food Weekly: 1.22.21

Reid All About it

WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. Host: New York Society of Association Executives. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. 8: Innovate.

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Association Brain Food Weekly: 11.13.20

Reid All About it

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. AIANYS, CAE, executive vice president, American Institute of Architects, New York State. Leslie Hortum, head of the Washington, DC office of recruitment firm Spencer Stuart. More info/register. 1 CAE credit.

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Association Brain Food Weekly: 1.15.21

Reid All About it

Judges get an inside look at some of the most innovative and outstanding marketing, membership and communication projects and programs in the association profession. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. What new objectives have emerged? More info/register.

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Association Brain Food Weekly: 8.21.20

Reid All About it

Alisha Haridasani Gupta, New York Times ). The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Experience a best-in-class virtual event to inspire and start building your new event strategy. (Jen Colletta, Human Resource Executive ). This is hilarious. Host: ASAE.

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4 things you can learn from WaPo’s TikTok strategy

Association Success

Dominated by dancing videos, lip syncing and too many inside jokes and references within subcultures to easily explain, TikTok has become a space where organizations can reach prospective new members in ways that specifically appeal to them. . Take the Washington Post, for example.

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Association Brain Food Weekly: 2.19.21

Reid All About it

Dave Lutz of Velvet Chainsaw Consulting applies the principles of product management to virtual/hybrid conferences and comes up with several ideas for repackaging and rebroadcasting session content that will deliver member value and/or new revenue. Membership recruitment. Host: New York Society of Association Executives.

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