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Association Brain Food Weekly: 1.24.20

Reid All About it

The weekly list of free educational events and resources for the association community… Is social media about paying attention … or getting it? Attention trumps creativity and innovation. That’s the problem with social media today. Tue 1/28 at 2 p.m. – #MONEY: Sponsorship in the Age of Social Media.

Arlington 359
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AARP Airs PSAs to Encourage Retirement Savings

Associations Now

The ad was developed pro bono by the advertising firm adam&eveDDB New York. Getting people to pay attention to topics they’d prefer to avoid requires some innovation both in terms of words and images, according to leaders at adam&eve. “To

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Build a Marketing Dream Team—Welcome AI

.orgSource

For communicators who would rather write sentences than algorithms, finding the phrases that will viralize your posts seems like a New York Times word game gone wrong. AI, your new marketing assistant, is happy to help. Social media. Oh, those pesky keywords. You don’t have to wake up at four a.m.

Team 88
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Social Media Roundup: The Rise of Conferences for Women, by Women

Associations Now

Plus: Should an intern handle all of your social media? Learn more about the movement in today’s Social Media Roundup: Women in the Driver’s Seat. Are feminist conferences the new consciousness-raising? Are feminist conferences the new consciousness-raising? ” (ht @ jess7bennett ).

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Social Media Roundup: Real-Time Analytics, in the Flesh

Associations Now

Read all about it in today’s Social Media Roundup: Check the Pulse. Innovated Digital Wristband Can Gauge How Your Audience is Feeling – Genius Idea @_Lightwave [link] #eventprofs. SXSW is obviously one of the main hubs for innovation in events (even tangentially ), and this year wasn’t any exception. . "Treat

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4 things you can learn from WaPo’s TikTok strategy

Association Success

For those of you not familiar with the platform, TikTok has become a place of major cultural significance with many Generation Z’ers and their younger counterparts — becoming the fastest growing social media app since its launch in 2018. Take the Washington Post, for example.

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Conference Circuit: Ed Tech

Associations Now

The NYSCATE Annual Conference begins this weekend in Rochester, New York. Organization: New York State Association for Computers and Technologies in Education. City: Rochester, New York. Also on the agenda: Get social. Attendance is expected to top 1,500. Conference: NYSCATE Annual Conference.