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APRIL 2, 2021

Mike Murray, Content Marketing Institute ). Hear what works, where to focus your resources, marketing, management, and tracking. Presenters: Genevieve Borello (Moderator), CAE, Senior Manager, Member Engagement, ACTFL. Host: Event Leadership Institute. Presenters: Kathryn Frankson, Director of Marketing | Informa.

Revenue 335

Revenue Conference Industry Strategy 335

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FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

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AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. Alisha Haridasani Gupta, New York Times ). Hear about some major considerations for online engagement.

millennials 307

millennials Montana Class Education 307

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Inclusive leadership. He suggests ten steps nonprofits can take to make space for black male leadership.

Innovation 359

Innovation Las Vegas Communications Education 359

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FEBRUARY 12, 2021

Presenters: Harneet Singh, Director of Marketing, Preseem. Break Down Barriers to Early Engagement. Howard Givner, Event Leadership Institute Founder & CEO. Let’s talk about how you’re applying what you learned last year to market your virtual meetings this year and increase engagement. More info/register.

Revenue 370

Revenue North Carolina Industry Technology 370

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FEBRUARY 7, 2020

A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). On Sunday, I made this brothy chicken soup with hominy and poblano from the New York Times so I had something ready to go during the week. JR Raphael, Fast Company ). 1 CAE credit. Host: ON24.

Chicago 243

Chicago Baltimore Education Content 243

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JULY 9, 2021

Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Office myth.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

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JANUARY 22, 2021

Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.

Innovation 370

Innovation Communications Education Strategy 370

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JUNE 5, 2020

For years, I’ve read about chervil but never saw it in any market. One day at the meat/dairy store at the farmers market, I saw a whole duck in the case and decided to splurge. Kyle Lambert London (moderator), Manager, Association Leadership Engagement, National Association of REALTORS®. What the deuce? She’s right.

Innovation 273

Innovation Conference FAQ Industry 273

Mariner Management

DECEMBER 10, 2020

Pre-pandemic associations tapped their components for four key roles: member engagement, leadership development, member recruitment and professional development delivery. In 2019, member engagement rose to the top for the first time. The role of the chapter sharpened in focus around local member engagement.

Metro 83

Metro Boston New York Member Engagement 83

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DECEMBER 9, 2016

I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. – The Power of Blogging & Thought Leadership for Nonprofits. Learn how to raise awareness and increase engagement by using blogging tools. Hosts: Firespring and Nonprofit Coordinating Committee of New York.

Tools 176

Tools Social Media Case Study Marketing 176

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DECEMBER 9, 2016

I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. – The Power of Blogging & Thought Leadership for Nonprofits. Learn how to raise awareness and increase engagement by using blogging tools. Hosts: Firespring and Nonprofit Coordinating Committee of New York.

Tools 150

Tools Social Media Case Study New York 150

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FEBRUARY 2, 2018

The weekly list of free educational events for the association community… Amanda Kaiser (aka Smooth The Path) and Dynamic Benchmarking just published the New Member Engagement Study. Last week, I shared an excellent article from The New York Times Magazine about Bitcoin and its underlying technology.

Chicago 93

Chicago Nashville DC eBook 93

Higher Logic

NOVEMBER 19, 2015

Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day. Growth matters: five member engagement hacks. Growth matters: develop repeatable processes.

Social Media 120

Social Media FAQ Boston Content 120

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APRIL 5, 2019

Human contact is becoming a luxury good ,” said Nellie Bowles at the New York Times. Now that everyone has their face locked into screens throughout the day, people who can afford it are paying for “human engagement.” WBT Systems discusses how to use your LMS for leadership development and all kinds of volunteer training.

District of Columbia 170

District of Columbia DC Washington LMS 170

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APRIL 29, 2022

Their non-dues revenue scorecard takes seven factors into account, including member value, market insight, effort, and cost. This “mini-me chapter model” is causing volunteers to opt out, leadership pipelines to empty and chapters to close. Marketing Analytics. Presenter: Chris Harget, Head of Marketing, Wordly.

Louisiana 39

Louisiana Revenue Technology Recruiting 39

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AUGUST 30, 2019

Amanda Kaiser at Smooth The Path points out three smart things the Healthcare Financial Management Association is doing on their new website —in contrast to many association websites. Are your chapters having a hard time keeping their leadership pipeline full? Rusty Weston, Content Marketing Institute ). The Art of Noticing ).

Chicago 34

Chicago DC Analysis Content 34

SCD Group

AUGUST 13, 2012

30 Marketing Tips for Associations: Highly Rated Ideas from ASAE12. At the ASAE annual meeting Sunday (8/12/12), five panelists from five accredited association management companies shared 30 Marketing Tips in the Social Media Age. 5 Building integrated marketing plans is a must to effectively mix new and traditional.

Tips 40

Tips Marketing Social Media Tools 40

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DECEMBER 2, 2022

New member engagement. The 2022 New Member Engagement Study from Amanda Kaiser at Kaiser Insights and Dynamic Benchmarking includes survey data on how associations of different sizes handle new member engagement. Word-of-mouth marketing. Tough leadership decisions.

Tips 41

Tips Video Content Marketing 41

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OCTOBER 25, 2019

Only 45% of the freelancers participating in the study do “skilled services”—like programming, business consulting, marketing and, ahem, writing. Is the freelance sector in your association’s market growing as well? Like everyone else, members do not have time to engage with your association. “If Thinks small wins.

Review 85

Review Education Tips Technology 85

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SEPTEMBER 6, 2019

The Harvard Business Review describes how the New York Public Library involved employees from 93 branches in innovation communities —could be a good model for chapters. I started this weekly publication because young members of my state SAE lamented not having a big enough PD budget to acquire all the CAE credits they needed.

Chicago 37

Chicago LMS New York Content 37

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AUGUST 19, 2022

It’s much better to get this news well before your project begins so you can figure out how to juggle these tasks with your regular workload. Make sure you (and your association’s leadership) aren’t falling for any of them. Cloey Callahan, Worklife News ). New York Times , no paywall). Hybrid work myths.

Technology 43

Technology Software Cost Products 43

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MAY 6, 2022

Hear tips on communicating the value of your association to new members leading to improved retention and their lifelong relationship with your organization. Host: New York Society of Association Executives. Host: Event Leadership Institute. Howard Givner (moderator), CEO and Founder | Event Leadership Institute.

Arlington 39

Arlington Project Newsletter Revenue 39

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FEBRUARY 4, 2022

Alona Shalieieva, Content Marketing Institute ). Fri 2/4 at 9:30 a.m.* – State of the Association Job Market (NYSAE Engagement Lounge). Whether you are looking to hire new staff or are in the market for a new position, it’s important to know what to expect in 2022. 1 CAE credit. More info/register.

Content 39

Content Education Recruiting Recruitment 39

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APRIL 10, 2020

Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Anna Goldfarb, New York Times ). Event communications.

North Carolina 74

North Carolina Content Montana Social Media 74

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APRIL 17, 2020

Leadership decisions. Lisa Block at Velvet Chainsaw Consulting reminds associations that decisions made in response to this crisis will have a long-term impact on members, so act with generosity and empathy. She addresses reserves, partnerships, marketing, and program development. Ann Gynn, Content Marketing Institute ).

North Carolina 44

North Carolina Montana Revenue Content 44

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SEPTEMBER 21, 2018

WBT Systems peels back the curtain to introduce the players on the LMS development team and explains how they decide which new features to develop. A few quick hits before we get to this week’s list of free webinars: Your blog posts must be supported by a content marketing ecosystem. Location: online and New York, NY.

North Carolina 34

North Carolina DC Washington New York 34

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DECEMBER 4, 2020

Host: New York Society of Association Executives. Two sessions: Respond, Don’t React: How This Simple Change Can Make All the Difference, and How to Create an Integrated, Multi-Channel Event Marketing Plan. More info/register (fee for MPI non-members). More info/register. Presenters: Lewis Flax, Flax Associates.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

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FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. On the side, not her broccoli purée, but thanks for the idea, Nigella, but the New York Times version , which we really loved. It’s fun to have broccoli in a new format. Remote work models. More info/register.

San Diego 370

San Diego Price Strategy Education 370

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MAY 1, 2020

Gabrielle Hamilton, New York Times ). How is your association demonstrating leadership to its members and community? Are you finding board members more receptive to change? Host: New York Society of Association Executives. Hear about some major considerations for online engagement.

North Carolina 273

North Carolina Revenue Strategy Education 273

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OCTOBER 16, 2020

Anna Goldfarb, The New York Times ). Green beans are all over the farmers market right now. Will the Pandemic Reshape Notions of Female Leadership? Hear how the pandemic could fundamentally reshape notions of female leadership. Small Association Best Practices to Increase Member Engagement Digitally.

Indiana 221

Indiana Review Education Conference 221

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JANUARY 6, 2023

At The Free Press (my new favorite daily), Amanda Fortini reminds us that commonly held stories are often untrue. This New York Times story by Roger Cohen is shocking, but not surprising. For my marketing friends and clients, enjoy these ten content ideation methods for busy content teams. Quick hits. More info/register.

Revenue 42

Revenue North Carolina Education System 42

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AUGUST 20, 2021

Member engagement. During a recent MemberSuite webinar, Greg Melia, CAE, CEO of the Customer Experience Professionals Association, and Julie Sciullo, CEO of Association Analytics, discussed how to navigate member engagement at this weird time. Host: New York Society of Association Executives. 1 CAE credit.

Revenue 195

Revenue Content Resources Strategy 195

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NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. Kiana Minkie, Marketing Content Specialist, Acrolinx. Drive Business Results: Set New Strategic Priorities and Optimize Your Talent.

Las Vegas 369

Las Vegas Virginia Content Washington 369

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JUNE 14, 2019

Good eats: One of the best dishes I’ve ever made in my Instant Pot: pressure cooker spicy Korean pork shoulder from Melissa Clark at the New York Times. Why Content Marketing Is Key in B2B Lead Generation Efforts. Learn how to create a content marketing strategy that generates qualified leads for your organization.

Fort Worth 170

Fort Worth Tips Dallas Social Media 170

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APRIL 3, 2020

Priya Parker, New York Times ). Reggie Henry, CAE, Chief Information and Engagement Officer, ASAE: The Center for Association Leadership. Susan Robertson, CAE, President and CEO, ASAE: The Center for Association Leadership. Susan Robertson, CAE, President and CEO, ASAE: The Center for Association Leadership.

North Carolina 44

North Carolina Committee Montana Guidelines 44

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APRIL 9, 2021

Fri 4/9 at 10 a.m.* – Overcoming Leadership Challenges in the Boardroom (NYSAE Engagement Lounge). Does your Board spend disproportionate amount of time engaged in daily operations? Is your lawyer taking direction from your chairman or members of the executive committee? Host: New York Society of Association Executives.

San Diego 370

San Diego Revenue Strategy Content 370