CMA Solutions

AUGUST 31, 2022

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are.

Video 52

Video Marketing Strategy New Jersey 52

WBT Systems

OCTOBER 3, 2017

The growing lifelong learning market provides plenty of opportunity. One weakness is holding associations back from reaching their market potential and becoming lifelong learning powerhouses. And, that 23% is probably higher than the reality because of the sample group. Has your leadership tried your e-learning programs? (A

Mooc 192

Mooc LMS Sample Survey 192

YourMembership

MARCH 1, 2013

Top Ten Picks of the Week: 1) Five Questions to Propel Your Leadership Forward by Debbie Laskey. I spent yesterday at a fabulous conference– xPotomac (formerly Blog Potomac), which focuses on social media and new technologies for mostly marketing and PR folks. 6) Is Big Testing the Future of Marketing? by Michael Brenner.

Sample 150

Sample Content Social Media Conference 150

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. The report also includes a sample virtual event prospectus to give you additional ideas. Data Is for Marketers.

millennials 307

millennials Montana Class Education 307

Membersuite

JUNE 16, 2021

At the national level, membership committees usually provide the board and staff advice on membership recruitment and retention strategies, and member/market needs—a valid purpose for a membership committee. Their assumptions and perspectives may not represent the reality for different segments of your membership and market.

Committee 131

Committee Recruiting Recruitment Sample 131

Reid All About it

APRIL 1, 2016

EDT* – Attract & Retain New Members with a Marketing Funnel. Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. Presenter: John Haydon, Marketing & Social Media Expert. CAE credit).

Case Study 150

Case Study Social Media millennials Sample 150

Reid All About it

APRIL 1, 2016

EDT* – Attract & Retain New Members with a Marketing Funnel. Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. Presenter: John Haydon, Marketing & Social Media Expert. CAE credit).

Case Study 150

Case Study Social Media millennials Sample 150

Mariner Management

OCTOBER 23, 2020

The self-assessment has four categories: Leadership and Governance, Programs and Marketing, Membership and Financial Operations. View the program details and samples. The post Empowering Chapters Through Self-Assessments appeared first on Mariner Marketing & Management, LLC. Download Creating Powerful Dashboards.

Sample 62

Sample Guidelines Tools Report 62

Higher Logic

AUGUST 9, 2018

In the past, SNMMI was sending generic “we miss you” messages to members hoping they would renew, but there was minimal strategy behind their marketing actions. SNMMI invested in strategic services for marketing automation with Higher Logic in 2017 to develop a lapsed member campaign to support their goals.

Case Study 120

Case Study Recruiting Recruitment Revenue 120

YourMembership

JULY 10, 2014

Last month we held our Thought Leadership webinar, Flipping the Membership Equation: Thinking Different about Member Retention and Recruitment , and it turned out to be the largest turnout for the webinar series to date. I received a large number of emails from people wanting to make sure they had a spot reserved for the broadcast.

Sample 150

Sample Social Media Recruiting Recruitment 150

Reid All About it

MAY 21, 2021

Presenter: Carole Stizza, PCC, SHRM-SCP, executive leadership coach, senior HR professional and strength strategy specialist. 5 Secrets of Email Marketing Geniuses. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. When it comes to sales and marketing, logic doesn’t move people — stories do.

San Jose 369

San Jose Email Marketing Tools millennials 369

Aaron Wolowiec

JANUARY 7, 2013

The Kindle ebook is now available for just $9.99 (with other versions hitting the market soon) and you’re bound to stumble upon something interesting or helpful that’s sure to support or otherwise enhance your work. It includes information on marketing, branding, social media and blogging – from the perspective of a little fish in a big pond.

eBook 100

eBook How To Sample Social Media 100

Multiview

FEBRUARY 9, 2023

Collecting survey data is a start but analyzing it well and executing next steps will ultimately determine the success of future marketing efforts. Ensure you’re including enough of a representative sample so that the findings reflect a diverse group of voices. Think back to the statistic from Hinge Marketing. What’s next?

Survey 52

Survey Sample Case Study Marketing 52

Reid All About it

JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. Do you need support with membership marketing? Make time for microlearning.

Certificate 322

Certificate Technology Communications Revenue 322

Beth Kanter

MARCH 7, 2022

The Nonprofit Marketing Summit on March 8th from 9 am PT Chronicle of Philanthropy Online Forum on March 16th at 11:00 am PT. You can purchase the book on Amazon! The Smart Nonprofit (Hardcover). The Smart Nonprofit (Kindle). Allison Fine and I will be presenting at two FREE online book talks, please join us. Here are some messages.

Sample 64

Sample Review Social Media Innovation 64

.orgSource

MAY 14, 2024

At.orgCommunity’s March 13 Leadership ColLAB, the group discussed how to use technology to put HEART into our relationships with our members, staff, and constituents. The Heartfelt Journey HEART supported my personal journey through change, and it can also help organizations manage and succeed in unpredictable digital markets.

Technology 88

Technology Leadership Sample Innovation 88

Association Success

APRIL 9, 2020

While these are challenging times, challenges also enable us to rise to the occasion and demonstrate true leadership. Amy Sample Ward , NTEN’s CEO, had the clarity to understand that the personal, in-person connections are what makes their event special. What should associations do to market the event? Also think about emotion.

How To 97

How To Revenue Video Sample 97

Higher Logic

MAY 9, 2019

Your CAB is key to unlocking benefits across departments, from customer support, product, your executive team, customer success, and customer marketing. Although your CAB isn’t necessarily a true sample across your customer base, these customers can give you a good read for how your customer base is feeling about you and your product.

Software 136

Software Products Sample Team 136

Trade Association CEO Blog

AUGUST 1, 2010

The role of association CEO is diverse and whether youre a volunteer or a paid staff executive director this blog is the starting line for concepts and ideas to solve your leadership challenges. Sample Strategy and guidelines for Group/Affinity Services. Sample Strategy and guidelines for Group/Affinity. Marketing Materials.

Guidelines 28

Guidelines Sample Strategy Newsletter 28

Reid All About it

MARCH 9, 2018

If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. Your Event Marketing Survival Guide. Event marketing doesn’t have to be a nightmare, but it is a fight for survival—and our event’s survival depends on attracting engaged attendees every time. Wed 3/14 at 1 p.m.

DC 120

DC millennials North Carolina Washington 120

Reid All About it

FEBRUARY 3, 2017

If you want to keep up with the mergers, sales and acquisitions in the association technology market, subscribe to Ben Martin’s theNIRD.org. John Haydon, digital marketing expert for nonprofits and charities. Presenter: Heather Swink, CAE, content and marketing strategist, orgSource. Wed 2/8 at 2 p.m. 1 CE credit. CAE credit.

Los Angeles 158

Los Angeles Chicago North Carolina America 158

Reid All About it

FEBRUARY 3, 2017

If you want to keep up with the mergers, sales and acquisitions in the association technology market, subscribe to Ben Martin’s theNIRD.org. John Haydon, digital marketing expert for nonprofits and charities. Before we get to the webinars and learning events for next week, here are a few of my favorite reads from this week.

Los Angeles 150

Los Angeles North Carolina Chicago America 150

Association Adviser

NOVEMBER 13, 2018

Association boards and leadership should discuss the type of information they want to post on social media and what safeguards they should enact to protect members’ personal information. All member surveys are a sampling of your membership; don’t expect a majority of members to participate.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Reid All About it

FEBRUARY 17, 2017

Amy Sample Ward, CEO of NTEN, says, “Nonprofits will have to invest in both the people and technologies they’ll need to fulfill their missions in the future.” Top Trends in Experiential Marketing for 2017. Presenter: Jenny Hamby, seminar marketing coach and direct-response copywriter. Location: Reston VA. 1 CAE credit.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

Amy Sample Ward, CEO of NTEN, says, “Nonprofits will have to invest in both the people and technologies they’ll need to fulfill their missions in the future.” Top Trends in Experiential Marketing for 2017. Presenter: Jenny Hamby, seminar marketing coach and direct-response copywriter. Location: Reston VA. 1 CAE credit.

Charlotte 150

Charlotte DC Washington Newsletter 150

Beth Kanter

APRIL 4, 2013

What did the trick was a “How To Tweet” cheat sheet that not only included the simple mechanics, but also sample tweets from other ACLU leaders around the country, subtle form of peer pressure. Do you have an “ah ha” moment from social media a leadership tool that convinced you it wasn’t a waste of time?

Social Media 28

Social Media NJ Leadership Press Release 28

Associations Live

DECEMBER 27, 2010

Have a formal investment policy - Sample Investment Policy , Sample Investment Policy #2 Check on bank and credit card fees - where can you save? Leadership. (11). marketing. (7). Monday, December 27, 2010. Cash Management & Reserves. Top Three Takeaways from the Financial Networking Group Meeting - 10.3.10 governance. (5).

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Sample Social Media Maine Technology 40

SCD Group

AUGUST 5, 2013

By Stan Phelps Via 9" Marketing Answer: Retention is Fast Becoming the New Acquisition/Satisfaction Drives Loyalty. Four Agri-Marketing Campaigns Any Marketer Can Learn From By Doug Austin via Marketing Profs.com When someone says the word "agriculture," what comes to mind? Innovative marketing campaigns?

Association Management 40

Association Management Austin Wisconsin Sample 40

MemberClicks

MAY 17, 2022

Their tiers range from “Access” to “Leadership”, increasing in both the price and the number of benefits offered. According to Marketing General Incorporated’s 2020 Membership Marketing Benchmarking Report , 76% of associations say that email is the channel that generates the most reinstated lapsed members. Benefit highlight] .

Tips 98

Tips How To Discount Price 98

MemberClicks

SEPTEMBER 21, 2022

Call out events and opportunities like: Conferences Mentorship programs Networking opportunities Social events Discounts on related goods and services Learning sessions Leadership or volunteer positions. Check out our guide 3 Membership Renewal Letter Samples to Boost Your Renewal Rates. Keep benefits in line with member needs.

Process 52

Process Strategy Tips Discount 52

Spark Consulting

SEPTEMBER 8, 2022

P-values and margin of error and confidence interval and representative versus purposeful samples, oh my! And let’s face it: Lots of research terms are pretty jargon-y.

Sample 30

Sample Industry Report Innovation 30

Membership Marketing

OCTOBER 10, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The 25 Most Important Lessons in Membership Marketing. I went through them and pulled out a representative sample of 25 responses.

Marketing 40

Marketing Survey Social Media Price 40

Trade Association CEO Blog

AUGUST 1, 2010

The role of association CEO is diverse and whether youre a volunteer or a paid staff executive director this blog is the starting line for concepts and ideas to solve your leadership challenges. Marketing Materials. Sample Strategy and guidelines for Group/Affinity. Marketing Materials. The Role of Association CEO.

Marketing 28

Marketing Newsletter Michigan Sample 28

.orgCommunity

NOVEMBER 25, 2019

Look at your online learning content, webinars, conference recordings, leadership training content (both association and chapter), lobbying day materials, and anything else that’s educational in nature. Market a webinar series, mini-course, or series of modules leading to a digital badge. Make another list for hour-long content.

Hawaii 52

Hawaii Iowa Utah Oregon 52

.orgCommunity

NOVEMBER 29, 0002

Look at your online learning content, webinars, conference recordings, leadership training content (both association and chapter), lobbying day materials, and anything else that’s educational in nature. Market a webinar series, mini-course, or series of modules leading to a digital badge. Make another list for hour-long content.

Hawaii 40

Hawaii Iowa Utah Oregon 40

Nimble AMS

JULY 22, 2022

As an association, you have an opportunity to develop thought leadership content, building organization awareness, and credibility , while also meeting your members’ content needs. Why your association needs to develop a content marketing model. Do so by fostering a culture of thought leadership within your association.

Content 125

Content Marketing How To LMS 125

Plexus Consulting

SEPTEMBER 22, 2015

Chamber of Commerce, ASAE &The Center for Association Leadership and Plexus Consulting Group LLC. A reality check endows this book with a practical sense of what real and successful partnerships require-it's not as simple as slapping another group's logo on marketing and promotional materials.

Case Study 40

Case Study Sample Revenue Strategy 40