Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s She shares comments from a video of ‘90s high school kids hanging out. The video is captioned, “Phones? They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives.

Content 268

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Achieve

DECEMBER 8, 2022

Social media can be an extremely effective way to reach new audiences for your nonprofit and secure more donations for your cause. Nonprofit outreach should balance donor acquisition with donor engagement, so how do you utilize social media for both efforts? Create connections between your site and social profiles.

Social Media 52

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Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.

Strategy 52

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Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 257

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GrowthZone

AUGUST 3, 2023

Chamber of the Year Winners The Chamber of the Year award recognizes the leadership role chambers of commerce have in their communities. The award recognizes excellence in operations, member services, and community leadership. The video submitted in the competition was produced entirely by chamber staff.

Long Beach 148

Long Beach Iowa Video Utah 148

Association Adviser

FEBRUARY 13, 2019

There are many reasons why your association needs social media, but perhaps the biggest is member engagement. Social media also helps with: Thought leadership. Social media platforms. Take a look at your goals, and decide which social media platforms make the most sense for your organization.

Social Media 61

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.orgSource

APRIL 1, 2024

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. Even if you have the tools to get up close and personal with members, without a savvy marketer on your staff, it’s unlikely you’ll be able to use that technology to the greatest advantage. Involve the marketing team in strategic decision-making.

Video 88

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Associations Now

APRIL 5, 2023

As part of that marketing strategy, organizations should also consider asking speakers and exhibitors to help. Bringing speakers and exhibitors into your campaign gives more content to the marketing,” said Emily Golding, group director and marketing strategist at mdg. The goal is to generate excitement.”

Strategy 92

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MultiBriefs

JUNE 29, 2023

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. Since 2012, the video has attracted fewer than 900 views.

Marketing 52

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Virtual

MAY 19, 2016

Done well, using social media makes all your other objectives easier. Social media offers a wealth of marketing opportunities , but they aren’t all relevant to your group. Defined goals will help you evaluate your social media success and pin down the best tactics along the way. Aim for Consistency.

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Association Success

JULY 26, 2018

Social media has changed the pace of work and the world. Social media has changed the game. When I started in social media about ten years ago, associations were asking: Do we really need to worry about this? and Is social media just a fad? For-Profit Marketing Styles.

Social Media 74

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Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Explore the inner lives of leaders and leadership. Companies still have money to spend, but they might not spend it with you, unless you offer what they really want.

Education 257

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Association Briefings

OCTOBER 19, 2020

When executed properly, social media is one of the best tools for an association to create an industry “brand” that’s seen as an informational authority. Here are seven social media tips to keep your followers excited about your organization’s social channels. In 2020, over , 3.6 In 2020, over , 3.6

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Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Unlike social media platforms, a mobile app is controlled by your association and serves as a tangible reminder of the value of membership. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations.

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Reid All About it

JANUARY 4, 2019

Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Some quick hits before we get to next week’s free webinars: How event planners can use content marketing to raise awareness and drive attendance.

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Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Chapters should offer plenty of member-organized social meetups, not just education programs. Event marketing. Humans… so persuadable! Mentoring programs.

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Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 274

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Reid All About it

DECEMBER 8, 2023

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. But all video is not created equal.

Strategy 274

Strategy Video Technology Innovation 274

Reid All About it

DECEMBER 15, 2023

At Texas SAE’s Association Leadership, Miguel Neves of Skift Meetings describes a human way to boost event networking: networking ambassadors. He saw the idea in action at the Social Media Market World conference. You just have to take time to pause and think about it the way she suggests. Event networking.

Iowa 257

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Reid All About it

JANUARY 12, 2024

Unlike social media platforms, your association controls your mobile app platform—a tangible reminder of membership benefits. Today, organizations are challenged to not only identify the “high potentials” for specific leadership positions, but also to retain them. Member mobile app. Dirty data. 1 CAE credit.

LMS 268

LMS Member Engagement Education Revenue 268

Higher Logic

APRIL 20, 2017

Community professionals often struggle to finds ways of getting one piece of content - a tweet, a video, a blog post, or a discussion thread - to capture your members’ attention, pushing them to engage more. Marketers have the same problem - finding ways of getting people to engage with their content. Influencers in Your Community.

Marketing 159

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Reid All About it

OCTOBER 27, 2023

Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Also worth your time If you allow hate to seep into your words, thoughts, or heart, please watch this video from Arnold Schwarzenegger , my fantasy president. What can automation be used for? More info/register.

LMS 257

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Associations Now

MARCH 20, 2017

The Institute of Management Accountants did so with a successful video contest, which also boosted its Facebook reach by 500,000 individuals in February. Individuals and teams were asked to submit short videos that showed the benefits of being a CMA. followers as contestants shared their videos and IMA’s page with their communities.

millennials 71

millennials Video Social Media Team 71

.orgSource

AUGUST 28, 2023

That’s the beauty of thought leadership. Thought leadership is an old idea that has been made new again. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Here’s one significant challenge.

Leadership 88

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Higher Logic

JUNE 14, 2018

That’s a little harder to do when it comes to resources, so we wanted to make it easier for you and create a trusty list of blogs and podcasts that we follow for updates about communities and marketing automation. The CMX blog shares a variety of resources about community management, including videos, articles, and announcements.

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Reid All About it

JANUARY 24, 2020

The weekly list of free educational events and resources for the association community… Is social media about paying attention … or getting it? That’s the problem with social media today. We’re in the midst of a trust crisis—and the way social media is abused doesn’t help. LinkedIn has its moments.

Arlington 359

Arlington Social Media Content DC 359

Higher Logic

MARCH 24, 2020

Therefore, it not only enhances social inclusion, active citizenship, and personal development , but also self-sustainability, as well as competitiveness and employability. ”. From marketing automation to customer experience to all things community, happy learning with Higher Logic! Higher Logic Videos & Social Media.

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GrowthZone

JULY 16, 2017

Tactic #4: Driving Engagement Through Thought Leadership. Thought leadership is simply positioning yourself, or your organization, as a voice of knowledge and expertise in the marketplace of ideas. This is the goal of your online thought leadership activity. Since video content is a powerful draw, use it liberally.

Leadership 60

Leadership Press Release Member Engagement Video 60

Spark Consulting

JULY 31, 2013

See below for a great video from John Haydon to help you straighten out your own Gmail inbox organization.). Social Media Examiner has some great tips for becoming a thought leader in your industry , and isn’t that one of the things all associations want? Google has made some changes to Gmail, and they WILL affect you.

Social Media 150

Social Media Review Video Innovation 150

ISAE

APRIL 21, 2024

We’ll explore four top tips for promoting your incentive program, starting with how to develop innovative digital marketing strategies. Leverage digital marketing. Promoting your incentive program in social media posts and email campaigns will help you reach your online audience. Take a collaborative approach.

Discount 52

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Association Success

APRIL 24, 2020

In fact, I found myself wondering, “Is Carole Baskin actually a marketing genius?”. Under the leadership of Carole Baskin, it has grown from a humble 4,208 visitors in 1998 to more than 30,000 visitors last year. Cat videos were always among the viral hits on the Internet, so it’s no surprise that big cats also drive people wild.

Strategy 100

Strategy Tampa San Diego Marketing 100

Associations Now

SEPTEMBER 7, 2017

A case for marketing your magazine and some ways to do it. . A lot of for-profit brands are bringing print back into their communications plans, but what’s happening is that they haven’t brought the traditional model back,” said Jaime Andriopoulos, vice president of client strategy at content marketing agency Imagination. “A

Marketing 87

Marketing Video Social Media Content 87

Reid All About it

MAY 19, 2023

Leadership training. WBT Systems suggests offering something valuable in exchange for their time: free leadership training they can apply at work and at your association. Politicians want to beat up on social media platforms because people are saps, but what are the downstream effects? .* – Do This, Not That! Event apps.

Strategy 195

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Reid All About it

DECEMBER 18, 2020

Billhighway explains how to get access to real-time chapter financial data , reduce the risk of financial mismanagement and alleviate the chapter leadership burden. Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Go explore!

Video 221

Video Certificate Review LMS 221

Membersuite

JANUARY 10, 2023

The team and I have pulled together a list of topics we’ve been talking about or hearing and reading about in blogs, social media, webinars, and conferences—the topics rising in our collective association consciousness. Social Flux & the Human Touch. Social media is unpredictable as ever. AI for Normal People.

Directory 143

Directory Social Media Tools Revenue 143

Reid All About it

JUNE 18, 2021

WBT Systems offers the wisdom of Stoic philosophers like Marcus Aurelius and Seneca on topics pertaining to life inside and outside of associations, such as lifelong learning, change management, leadership, making the best of crappy situations and living in the now. Board Leadership ( Chatting with Agnes & Cecilia). every Monday.

LMS 369

LMS Certificate America Committee 369

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. That creativity in communications, paired with catalytic leadership within their region, is what earned them this well-deserved recognition.”.

Communications 78

Communications Directory Social Media Massachusetts 78