Reid All About it

MAY 31, 2024

Jodi Harris at Content Marketing Institute explains how to map workflows for each content format and variation your team regularly produces. Beyond ChatGPT: Elevating Marketing with AI-Generated Graphics, Audio, and Video Discover a range of powerful use cases and AI tools designed to elevate your marketing efforts.

Chicago 248

Chicago North Carolina DC Video 248

Associations Now

FEBRUARY 6, 2020

What it takes to connect with diverse audiences through inclusive marketing. And yet organizations are running into a problem: Their inclusive marketing campaigns aren’t connecting with audiences. — TopClass LMS by WBT Systems (@WBT_Systems) February 4, 2020. Offer Self-Care and Well-Being Education. Other Links of Note.

Marketing 101

Marketing LMS System Education 101

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems. You fall to the level of your systems.” They point out seven of those systems—or bad habits —and suggest good habits that chapters should practice instead. Chapter habits. Workplace culture.

Revenue 206

Revenue Certificate Committee Leadership 206

Reid All About it

MARCH 24, 2023

WBT Systems describes how associations can support women professionals by providing professional development, leadership training and networking opportunities, and educating employers about eliminating workplace challenges. They explain how to use AMS data for planning and marketing events. Women in the workplace.

Revenue 230

Revenue Chicago Leadership Education 230

WBT Systems

JULY 3, 2018

54 percent of those executives say the education system doesn’t teach the skills needed for today’s workforce. You can become the market leader by offering digital badges that focus on the skills required for employment in your industry or profession. Digital badges act as marketing tools too.

Marketing 150

Marketing Certificate Education Michigan 150

Reid All About it

OCTOBER 25, 2024

If a member is already dealing with stress and burnout at work, they will not have the mental capacity or time for a chapter or association leadership role. Billhighway describes nine strategies for recruiting chapter leaders that reduce the stress of leadership roles, offer more fulfilling volunteer experiences, and rejuvenate your chapters.

Arlington 212

Arlington Revenue Education Strategy 212

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 259

Revenue Strategy Price Newsletter 259

Reid All About it

AUGUST 2, 2024

Association marketing maturity. In its Marketing Benchmarks for Associations report, Mighty Citizen assesses the marketing maturity of associations in six categories: research/analytics, branding/strategy, marketing/SEO, UX design/content, technology, and team dynamics. Most blog posts are marketing dead ends.

Cleveland 265

Cleveland North Carolina Analysis Team 265

Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. Association trends. s 2024 Association Economic Outlook Report , is optimistic.

Content 271

Content Survey Education Strategy 271

Reid All About it

SEPTEMBER 6, 2024

Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

Revenue 265

Revenue Technology Content Strategy 265

Reid All About it

MAY 26, 2023

WBT Systems shares strategies for convincing people to commit time to their own professional development. educational system—”still designed for an Industrial Revolution-era world,” not an AI-empowered one. Good intentions are nice, but they mean nothing if they don’t turn into action. 501Works acquires ReviewMyAMS. 1 CAE credit.

Technology 195

Technology Education Arkansas Leadership 195

Association Analytics

FEBRUARY 14, 2023

We could rely on the accounting system, but only for things that were created and contained within a journal entry. If it’s not enough to consider the human resource impact, consider this instead: while I was working full-time, I obtained my business degree and took many very useful courses in marketing, economics, statistics, and finance.

Discount 321

Discount Leadership Tools Resources 321

Reid All About it

AUGUST 25, 2023

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Marketing to younger generations. Get yourself a bag of dough from the market. What cultural leadership characteristics keep an organization from reaching its potential?

millennials 370

millennials Survey Team Education 370

Nimble AMS

AUGUST 19, 2024

Angel Baltimore, Technology Executive and Big Data Strategist of The National Apartment Association (NAA) , said digital transformation is “a systemic digital quest that leverages people, processes, and technology to modernize, innovate, and streamline an organization to achieve true transformation.”

Baltimore 106

Baltimore How To Technology Process 106

Multiview

NOVEMBER 17, 2022

White papers, blogs, social media posts, and more, seem to be the simplest forms of content marketing, so it shouldn’t be hard, right? Turns out, we may be underestimating the true effects of this type of marketing, especially if your association doesn’t have a strategy, plan, and purpose for the content. Let’s start with the basics.

Content 52

Content Marketing Strategy Guidelines 52

Reid All About it

MAY 24, 2024

Ven-Con’s goal is to drive positive change in the AMS/CRM and technology systems selection space. In a recent episode of the Leading Learning podcast, Celisa Steele of Tagoras talked to Michelle Brien of Matchbox about authenticity and value in marketing, content marketing, generative AI, and more. Association magazines.

LMS 248

LMS Utah Indiana DC 248

Freestone

SEPTEMBER 10, 2024

Engage stakeholders Get input from your department heads, HR, and leadership to ensure alignment with the broader strategy. You’ll want to leverage the right learning management system (LMS) to make it easy to track your data and review your KPIs. These will guide your program’s objectives.

Education 87

Education Report Learning Management System LMS 87

Reid All About it

JUNE 2, 2023

―Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Technology decisions.

Technology 195

Technology Chicago Education System 195

Reid All About it

MAY 19, 2023

Leadership training. WBT Systems suggests offering something valuable in exchange for their time: free leadership training they can apply at work and at your association. Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Event apps. .* – Do This, Not That!

Strategy 195

Strategy Content Leadership Email Marketing 195

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Explore the inner lives of leaders and leadership. Companies still have money to spend, but they might not spend it with you, unless you offer what they really want.

Education 259

Education New Hampshire Tips Technology 259

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Email marketing news.

Survey 259

Survey Project Strategy Education 259

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 276

Maryland LMS Revenue Strategy 276

Delcor

FEBRUARY 19, 2020

If you’re on the hunt for a new management system—AMS, LMS, FMS, CMS etcetera—you’ll like this conversation between DelCor president Dave Coriale and strategic consultant Gretchen Steenstra. If you don’t change lousy processes, the new system could fail faster than the old one. What do you want the new system to do?

System 64

System How To Analysis Project 64

Reid All About it

APRIL 14, 2023

If you want to kick your association out of the box in which it finds comfort, give these extreme brainstorming questions from WBT Systems a try. Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Abstract/conference management.

Leadership 195

Leadership Education Revenue Strategy 195

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. WBT Systems says we aren’t going back to normal , and to think otherwise is magical thinking. Inclusive leadership.

Las Vegas 359

Las Vegas Innovation Communications Education 359

Reid All About it

OCTOBER 18, 2024

Good listens On the Reboot IT podcast , the DelCor leadership team (Dave Coriale, Loretta DeLuca, and Brian Sheehan) discuss controversial issues that aren’t getting enough attention from the association C-suite. AMS experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

Revenue 259

Revenue Strategy Technology Member Engagement 259

.orgSource

OCTOBER 29, 2024

For example: AI-powered systems can suggest relevant events, courses, or articles to members based on their interests and previous activity. Leadership must also foster a culture of innovation and emphasize that AI is a tool to enhance—not replace—human capabilities.

Tools 88

Tools Newsletter Member Engagement Innovation 88

Reid All About it

JUNE 21, 2024

On the plus side, they explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. The outlook for associations is optimistic, per Marketing General Inc.’s AI and events. Association trends. More info/register. to 4:30 p.m.

Arlington 259

Arlington San Diego Course Nebraska 259

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

Social Media 254

Social Media DC Strategy Education 254

Achurch

JANUARY 21, 2021

Many out-of-work executives turned to contract work or freelancing due to a weakened job market, often remotely. You can no longer budget for a high-level IT position, but you sorely lack IT leadership. The need for strategic IT leadership during times of change is becoming apparent.

Learning Management System 125

Learning Management System System Project Leadership 125

Aptify

JULY 9, 2024

So, make sure you know about the latest software solutions on the market today. Leadership Compliance: Fill all officer and executive board positions with capable leaders who unify as a team to foster stability and continuity. Join Aptify at Netroots Nation 2024 to learn all you need to know. What is Netroots Nation? Explore Aptify.

Software 131

Software Membership Management Baltimore Committee 131

Nimble AMS

MARCH 6, 2023

Natasha Rochelle Associate Director of Operations at the Society of American Military Engineers (SAME) Natasha Rochelle recently demonstrated her leadership at SAME by successfully implementing Nimble AMS at her association. Laurin is a leader in event promotion and member engagement strategy at her organization.

Innovation 144

Innovation District of Columbia Baltimore Illinois 144

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. Hear predictions on how job roles within membership and marketing departments will evolve, including the skills that will become essential in this new era.

DC 265

DC Washington Member Engagement Innovation 265

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

Reid All About it

FEBRUARY 19, 2021

My new favorite word, it means “ jumping out of the system ,” not just thinking out of the box, but ignoring the box completely. Anne-Laure Le Cunff at Ness Labs writes, “With jootsing, a system’s rules can be used as a starting point to work against… the idea is to start from a seemingly unbreakable rule, and then… to proceed to break it.”

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Reid All About it

JANUARY 28, 2022

If the registration numbers for your educational programs are disappointing, WBT Systems shares several reasons people don’t commit to online courses and conferences. For entrepreneurs or anyone who wants to develop an entrepreneurial leadership style, John Pence shares his takeaways from MIT’s Entrepreneurial Masters Program.

Newsletter 195

Newsletter Survey Team Software 195

Reid All About it

JANUARY 12, 2024

Today, organizations are challenged to not only identify the “high potentials” for specific leadership positions, but also to retain them. More info/register (ASAE Marketing Professionals Community). Mentoring is one way organizations can successfully transition employees through this change. More info/register.

LMS 271

LMS Education Member Engagement Revenue 271