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MAY 24, 2024

Ven-Con’s goal is to drive positive change in the AMS/CRM and technology systems selection space. In a recent episode of the Leading Learning podcast, Celisa Steele of Tagoras talked to Michelle Brien of Matchbox about authenticity and value in marketing, content marketing, generative AI, and more. Association magazines.

LMS 246

LMS Utah Indiana DC 246

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MARCH 17, 2023

But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems. You fall to the level of your systems.” They point out seven of those systems—or bad habits —and suggest good habits that chapters should practice instead. Chapter habits. Workplace culture.

Revenue 205

Revenue Certificate Committee Leadership 205

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MARCH 24, 2023

WBT Systems describes how associations can support women professionals by providing professional development, leadership training and networking opportunities, and educating employers about eliminating workplace challenges. They explain how to use AMS data for planning and marketing events. Women in the workplace.

Revenue 229

Revenue Chicago Leadership Education 229

Associations Now

FEBRUARY 6, 2020

What it takes to connect with diverse audiences through inclusive marketing. And yet organizations are running into a problem: Their inclusive marketing campaigns aren’t connecting with audiences. — TopClass LMS by WBT Systems (@WBT_Systems) February 4, 2020. Offer Self-Care and Well-Being Education. Other Links of Note.

Marketing 99

Marketing LMS System Education 99

WBT Systems

JULY 3, 2018

54 percent of those executives say the education system doesn’t teach the skills needed for today’s workforce. You can become the market leader by offering digital badges that focus on the skills required for employment in your industry or profession. Digital badges act as marketing tools too.

Marketing 150

Marketing Certificate Education Michigan 150

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MAY 26, 2023

WBT Systems shares strategies for convincing people to commit time to their own professional development. educational system—”still designed for an Industrial Revolution-era world,” not an AI-empowered one. Good intentions are nice, but they mean nothing if they don’t turn into action. 501Works acquires ReviewMyAMS. 1 CAE credit.

Technology 195

Technology Education Arkansas Leadership 195

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AUGUST 25, 2023

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Marketing to younger generations. Get yourself a bag of dough from the market. What cultural leadership characteristics keep an organization from reaching its potential?

millennials 370

millennials Survey Team Education 370

Association Analytics

FEBRUARY 14, 2023

We could rely on the accounting system, but only for things that were created and contained within a journal entry. If it’s not enough to consider the human resource impact, consider this instead: while I was working full-time, I obtained my business degree and took many very useful courses in marketing, economics, statistics, and finance.

Discount 321

Discount Leadership Tools Resources 321

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MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Explore the inner lives of leaders and leadership. Companies still have money to spend, but they might not spend it with you, unless you offer what they really want.

Education 257

Education New Hampshire Tips Technology 257

Multiview

NOVEMBER 17, 2022

White papers, blogs, social media posts, and more, seem to be the simplest forms of content marketing, so it shouldn’t be hard, right? Turns out, we may be underestimating the true effects of this type of marketing, especially if your association doesn’t have a strategy, plan, and purpose for the content. Let’s start with the basics.

Content 52

Content Marketing Strategy Guidelines 52

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JUNE 2, 2023

―Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Technology decisions.

Technology 195

Technology Chicago Education System 195

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JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Email marketing news.

Survey 257

Survey Project Strategy Education 257

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MAY 19, 2023

Leadership training. WBT Systems suggests offering something valuable in exchange for their time: free leadership training they can apply at work and at your association. Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Event apps. .* – Do This, Not That!

Strategy 195

Strategy Content Leadership Email Marketing 195

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OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 274

Maryland LMS Revenue Strategy 274

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MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

Social Media 252

Social Media DC Strategy Education 252

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JUNE 7, 2024

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content. Google doesn’t look kindly on AI-infused content. IYKYK) | by B. Location: Chicago IL.

Chicago 205

Chicago DC Washington Strategy 205

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APRIL 14, 2023

If you want to kick your association out of the box in which it finds comfort, give these extreme brainstorming questions from WBT Systems a try. Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Abstract/conference management.

Leadership 195

Leadership Education Revenue Strategy 195

Delcor

FEBRUARY 19, 2020

If you’re on the hunt for a new management system—AMS, LMS, FMS, CMS etcetera—you’ll like this conversation between DelCor president Dave Coriale and strategic consultant Gretchen Steenstra. If you don’t change lousy processes, the new system could fail faster than the old one. What do you want the new system to do?

System 64

System How To Analysis Project 64

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FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. Hear predictions on how job roles within membership and marketing departments will evolve, including the skills that will become essential in this new era.

DC 263

DC Washington Member Engagement Innovation 263

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. WBT Systems says we aren’t going back to normal , and to think otherwise is magical thinking. Inclusive leadership.

Innovation 359

Innovation Las Vegas Communications Education 359

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JANUARY 12, 2024

Today, organizations are challenged to not only identify the “high potentials” for specific leadership positions, but also to retain them. More info/register (ASAE Marketing Professionals Community). Mentoring is one way organizations can successfully transition employees through this change. More info/register.

LMS 268

LMS Education Member Engagement Revenue 268

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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Wed 11/15 at 1 p.m. – New association event. 1 CAE credit.

Certificate 284

Certificate Price Tools Technology 284

Nimble AMS

MARCH 6, 2023

Natasha Rochelle Associate Director of Operations at the Society of American Military Engineers (SAME) Natasha Rochelle recently demonstrated her leadership at SAME by successfully implementing Nimble AMS at her association. Laurin is a leader in event promotion and member engagement strategy at her organization.

Innovation 145

Innovation District of Columbia Baltimore Illinois 145

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MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

Achurch

JANUARY 21, 2021

Many out-of-work executives turned to contract work or freelancing due to a weakened job market, often remotely. You can no longer budget for a high-level IT position, but you sorely lack IT leadership. The need for strategic IT leadership during times of change is becoming apparent.

Learning Management System 125

Learning Management System System Project Leadership 125

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APRIL 21, 2023

I don’t think so and neither does WBT Systems. Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations. Nine times out of ten, new systems fail because of the human factor. WBT Systems explains why this is becoming more popular and how it’s done.

Education 195

Education Committee Recruiting Recruitment 195

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APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Gamification at events. EventMobi explains the psychology behind gamification. More info/register.

Revenue 257

Revenue Price Denver Tools 257

Achurch

MARCH 8, 2024

Provides a reality check As a “C” level executive, the CIO interacts with the Association leadership team (internal and Member Board) to provide an IT perspective in both organizational goal setting and in the decision-making process. The goal: business continuity through system security. A Fractional CIO is a great solution.

Project 83

Project Technology Leadership Process 83

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JANUARY 28, 2022

If the registration numbers for your educational programs are disappointing, WBT Systems shares several reasons people don’t commit to online courses and conferences. For entrepreneurs or anyone who wants to develop an entrepreneurial leadership style, John Pence shares his takeaways from MIT’s Entrepreneurial Masters Program.

Newsletter 195

Newsletter Survey Team Software 195

Association Analytics

MAY 20, 2024

Is there an entirely new market you should explore? Each alternative presents its own set of challenges and opportunities and the task can feel overwhelming with leadership’s expectations on one side and resource constraints on the other. Where do you start, and what resources do you need?

Revenue 169

Revenue Milwaukee Case Study Price 169

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FEBRUARY 19, 2021

My new favorite word, it means “ jumping out of the system ,” not just thinking out of the box, but ignoring the box completely. Anne-Laure Le Cunff at Ness Labs writes, “With jootsing, a system’s rules can be used as a starting point to work against… the idea is to start from a seemingly unbreakable rule, and then… to proceed to break it.”

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Aptify

JANUARY 27, 2022

Your association can become data-driven by providing leadership and staff in each department with tailored dashboards that provide regular data insights into the functional areas they oversee. Marketing . But you must be able to put your data to use. . What it takes to be a data-driven organization. Learning management .

Software 136

Software Membership Management Certificate System 136

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JUNE 9, 2023

This week, WBT Systems focuses on seven practices that can help associations create a learning environment in which adult learners can flourish. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. Check it out. Adult learners. Audience personas.

Revenue 205

Revenue Content Chicago Leadership 205

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FEBRUARY 2, 2024

They start with the benefits of a well-crafted print magazine, just in case you have to make a case to your leadership team. Speakers: Dana Otillio, vice president, marketing and communications, Society of Petroleum Engineers Marcus Leite, director of sales and marketing, WorkerBeeTV Wed 2/7 at 1 p.m. Generation Z.

Certificate 268

Certificate Denver South Carolina Project 268

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APRIL 2, 2021

Adults need guidance counselors too, says WBT Systems. Mike Murray, Content Marketing Institute ). Hear what works, where to focus your resources, marketing, management, and tracking. Host: Altai Systems. James Bergmann, Director Of Business Development at Altai Systems. Educational coaches. Quick hits.

Revenue 335

Revenue Conference Industry Strategy 335

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AUGUST 18, 2023

Marketing Artificial Intelligence in Action Gain an overview of the current marketing artificial intelligence (AI) landscape. Host: Nimble AMS Speakers: Collier Faubion, Senior Sales Engineer, Nimble AMS Tirrah Switzer, Senior Director of Product Marketing, Community Brands Thu 8/24 at 12 p.m. Daughtry, M.Ed., 1 CAE credit. .

Certificate 195

Certificate Education Revenue Marketing 195

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JULY 2, 2021

WBT Systems does too. Selecting a Cloud System – A Guide for Association Executives. Creating your Content Stream—from Marketing to Sales to Programs. Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader. Host: ASAE.

Technology 370

Technology Strategy System Education 370